📌 Core Information
🔹 Job Title: PR & Events - Rookie Program FW' 2025
🔹 Company: Under Armour
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Internship
🔹 Category: Marketing & Communications
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Hybrid (3 days on-site per week, starting October 2025)
🚀 Job Overview
Key aspects of this role include:
- Driving PR and earned media results
- Supporting key events from a PR perspective
- Capturing results, product seeding, and media monitoring
- Contributing to improved team processes
ASSUMPTION: This role is part of Under Armour's Rookie Program, designed for students enrolled in a Dutch University, and offers a 5-month internship with an option to extend.
📋 Key Responsibilities
✅ Drive PR results and help the Brand PR Lead reach annual EMV KPIs
✅ Support the Earned Media team in managing key events from a PR point of view
✅ Capture results, conduct media monitoring, and identify media and influencers
✅ Contribute to improved team processes and support PR & Events in executing world-class media and influencer activations
ASSUMPTION: The intern will work closely with a mentor and cross-functional teams, gaining valuable global exposure and collaborating with talented professionals from across the company.
🎯 Required Qualifications
Education: Enrolled in a Dutch University in a Bachelor or Master program for the entire duration of the program
Experience: None specified (entry-level role)
Required Skills:
- Strong communication skills
- Proficient in English
- Basic understanding of PR and marketing principles
- Ability to work independently and in a team
Preferred Skills:
- Previous experience in PR, communications, or marketing
- Familiarity with media monitoring tools
- Knowledge of the Under Armour brand
ASSUMPTION: As this is an entry-level role, relevant coursework and a strong academic record may be considered in lieu of professional experience.
💰 Compensation & Benefits
Salary Range: €750 gross monthly allowance
Benefits:
- Health and Wellness allowance (€50 net monthly) or Free Classpass membership
- Under Armour merchandise discounts
- Access to Under Armour's Human Performance Institute (gym) on-site
- NS Business Card
- 38-hour workweek
Working Hours: 38 hours per week, with flexible working hours and the option to work remotely for 2 days per week (starting October 2025)
ASSUMPTION: The salary and benefits package is competitive for an internship role in the Netherlands and aligns with industry standards for entry-level positions.
📌 Applicant Insights
🔍 Company Context
Industry: Under Armour operates in the retail apparel and fashion industry, focusing on performance, brand, innovation, and digital fitness technology.
Company Size: Under Armour is a large company with over 10,000 employees worldwide, offering a dynamic and diverse work environment.
Founded: 1996, in Baltimore, Maryland, USA
Company Description:
- Under Armour is obsessed with being better, stronger, and more focused than anyone else in the industry.
- The company's mission is to make athletes better, and its vision is to inspire athletes with performance solutions they never knew they needed.
- Under Armour's values include loving athletes, celebrating wins, standing for equality, acting sustainably, and fighting on together.
Company Specialties:
- Performance apparel and footwear
- Digital fitness and technology
- Brand marketing and communications
- Innovation and product development
Company Website: www.underarmour.com
ASSUMPTION: Under Armour's global presence and extensive product offerings provide interns with ample opportunities to gain valuable experience and exposure to various aspects of the business.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for students seeking to gain practical experience in PR and marketing.
Reporting Structure: The intern will report directly to the Brand PR Lead and work closely with the Earned Media team and other cross-functional teams.
Work Arrangement: This is a hybrid role, requiring the intern to work on-site for 3 days per week, starting in October 2025, with the option to extend to 4 days per week beginning January 2026.
Growth Opportunities:
- Potential extension of the internship for an additional 5 months
- Possibility of a full-time position after the internship, depending on performance and business needs
- Exposure to various aspects of the business and potential mentorship opportunities
ASSUMPTION: Under Armour's Rookie Program offers interns the chance to make a real business impact and gain valuable experience in a dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: Under Armour's Amsterdam office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Stadionplein 10, Amsterdam, Noord-Holland, Netherlands
Geographic Context:
- Amsterdam is the capital and largest city of the Netherlands, known for its vibrant culture, rich history, and diverse population.
- The city is home to numerous multinational corporations and offers ample opportunities for professional growth and development.
- Amsterdam is well-connected by public transportation, with easy access to major highways, train stations, and the airport.
Work Schedule: The intern will work 38 hours per week, with flexible working hours and the option to work remotely for 2 days per week (starting October 2025).
ASSUMPTION: Under Armour's Amsterdam office provides an engaging and supportive work environment that encourages collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Under Armour careers website
- Phone or video screening with the HR department
- In-depth interview with the Brand PR Lead and other members of the PR & Events team
- Final decision and offer
Key Assessment Areas:
- Communication skills and ability to articulate ideas clearly and concisely
- Understanding of PR and marketing principles
- Problem-solving skills and ability to work independently
- Cultural fit and alignment with Under Armour's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Demonstrate your understanding of Under Armour's brand and values in your application materials
- Prepare examples of your previous work or projects that showcase your skills and accomplishments
ATS Keywords: PR, earned media, events, marketing, communications, internship, Rookie Program, Under Armour, Amsterdam, hybrid, entry-level
ASSUMPTION: Under Armour's application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best possible interns for the Rookie Program.
🛠️ Tools & Technologies
- Media monitoring and analysis tools (e.g., Mention, Brand24, Hootsuite Insights)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Under Armour's internal systems and platforms
ASSUMPTION: The intern will be expected to learn and utilize various tools and technologies to effectively perform their role and contribute to the team's success.
👔 Cultural Fit Considerations
Company Values:
- Love Athletes: Under Armour is committed to making athletes better and inspiring performance through innovative products and experiences.
- Celebrate the Wins: The company fosters a culture of recognition and appreciation for the accomplishments of its teammates and athletes.
- Stand for Equality: Under Armour is dedicated to promoting fairness, equity, and inclusion in all aspects of its business and communities.
- Act Sustainably: The company is committed to minimizing its environmental impact and promoting sustainable practices throughout its operations.
- Fight On Together: Under Armour encourages collaboration, teamwork, and a collective commitment to overcoming challenges and achieving success.
Work Style:
- Under Armour's work environment is fast-paced, dynamic, and collaborative, with a strong focus on innovation and performance.
- The company encourages creativity, initiative, and a willingness to take on new challenges.
- Teammates are expected to work independently and in teams, with a focus on delivering results and driving business impact.
Self-Assessment Questions:
- How do you demonstrate your passion for athletes and their success in your daily life?
- How have you contributed to a positive and inclusive work environment in previous roles or experiences?
- How do you approach challenges and setbacks, and what strategies do you use to overcome them?
ASSUMPTION: Under Armour's cultural fit considerations are designed to assess candidates' alignment with the company's values, work style, and commitment to its mission and vision.
⚠️ Potential Challenges
- Balancing the demands of a full-time internship with academic responsibilities
- Adapting to a hybrid work arrangement and the expectations of an on-site work environment
- Managing the pressure of working on high-profile events and projects
- Navigating the dynamics of a large, global organization with diverse teams and stakeholders
ASSUMPTION: Under Armour's Rookie Program offers a unique opportunity to gain valuable experience and develop professional skills, but it also presents challenges that interns must be prepared to overcome.
📈 Similar Roles Comparison
- This role is part of Under Armour's Rookie Program, which is designed specifically for students and offers a unique blend of hands-on experience, mentorship, and professional development opportunities.
- Compared to other internship programs, Under Armour's Rookie Program stands out for its comprehensive approach to intern development and the extensive exposure it provides to various aspects of the business.
- Career paths for successful Under Armour interns may include roles in PR, marketing, communications, or other related fields, depending on the individual's skills, interests, and performance during the internship.
ASSUMPTION: Under Armour's Rookie Program is designed to provide interns with a well-rounded and valuable experience that sets them up for success in their future careers.
📝 Sample Projects
- Planning and executing a media event to launch a new Under Armour product line
- Developing and implementing a social media campaign to promote an Under Armour athlete or team
- Conducting market research and analysis to inform Under Armour's PR and marketing strategies
ASSUMPTION: Under Armour's Rookie Program offers interns the opportunity to work on high-impact projects that contribute to the company's overall success and help them develop valuable skills and experiences.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader PR & Events team and Under Armour's global communications strategy?
- What opportunities are there for professional development and growth within the Rookie Program and Under Armour more broadly?
- How does Under Armour support work-life balance for its interns, and what resources are available to help manage stress and maintain well-being?
- What are the expectations for remote work and communication in this hybrid role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
- Prepare examples of your previous work or projects that showcase your skills and accomplishments
- Follow up with the Under Armour HR department within one week of submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
