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PR Executive

Join
Full-time
On-site
Shanghai, Shanghai, China
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: PR Executive

πŸ”Ή Company: Join

πŸ”Ή Location: Shanghai, Shanghai, China

πŸ”Ή Job Type: Full time

πŸ”Ή Category: Retail Luxury Goods and Jewelry

πŸ”Ή Date Posted: April 9, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Assisting in event planning and execution for PR and special events
  • Collaborating with the Assistant PR Manager and external vendors
  • Preparing event-related documents and managing PR stocks
  • Establishing and maintaining effective relationships with other departments
  • Coordinating with the Communication department for activities

ASSUMPTION: This role requires a high level of organization, communication, and interpersonal skills to manage multiple tasks and stakeholders effectively.

πŸ“‹ Key Responsibilities

βœ… Assist Assistant PR Manager in event planning, including information collection, event concept development, vendor sourcing, document preparation, and on-site execution

βœ… Communicate with and supervise external vendors and 3rd parties (hotel, catering, logistics, etc.)

βœ… Prepare event review reports and closing files

βœ… Manage daily administrative tasks such as PR stock management, event closing files, PO and payment follow-ups

βœ… Establish and maintain effective working relationships with other departments and stores

βœ… Coordinate and work closely with team members of the Communication department to implement communication activities

ASSUMPTION: This role involves a significant amount of event planning and coordination, requiring strong organizational skills and the ability to work well under pressure.

🎯 Required Qualifications

Education: University degree, preferably in foreign studies or French majoring background

Experience: At least 3 years of experience in Public Relations/Marketing in a multinational retail prestige industry or leading event agency

Required Skills:

  • Native Mandarin speaker with fluent command of English and French in both oral and written
  • Strong communication, negotiation, and interpersonal skills with good team spirit
  • Proficient in Microsoft Word, Excel, and PowerPoint

Preferred Skills:

  • Experience in the luxury retail industry
  • Familiarity with event management software

ASSUMPTION: Fluency in Mandarin, English, and French is crucial for this role due to the multinational nature of the company and its clients.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a PR Executive role in Shanghai with 5-10 years of experience, the estimated salary range is Β₯350,000 - Β₯500,000 per year.

Benefits:

  • Health insurance
  • Retirement benefits
  • Employee discounts on HermΓ¨s products

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM) and occasional overtime during events

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Hermès is a luxury goods retailer, specializing in leather goods, ready-to-wear, accessories, and perfumes. The company operates in a competitive and high-end market, focusing on craftsmanship and quality.

Company Size: Hermès is a large organization with over 17,000 employees worldwide. This size allows for diverse career opportunities and a well-established infrastructure.

Founded: Hermès was founded in 1837 by Thierry Hermès in Paris, France. The company has a rich history and a strong brand reputation.

Company Description:

  • HermΓ¨s is a creator, artisan, and seller of high-quality objects, employing more than 16,600 people worldwide
  • The company is driven by its permanent entrepreneurial spirit and consistently high standards
  • HermΓ¨s cultivates the freedom and autonomy of each individual through responsible management

Company Specialties:

  • Luxury leather goods
  • Ready-to-wear fashion
  • Accessories and jewelry
  • Perfumes and beauty products

Company Website: Hermès Group

ASSUMPTION: Hermès is a well-established luxury goods retailer with a strong global presence and a reputation for high-quality products.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of experience and adaptability.

Reporting Structure: The PR Executive reports directly to the Assistant PR Manager and works closely with the Communication department.

Work Arrangement: This is an on-site, full-time position with occasional business travel required for events.

Growth Opportunities:

  • Progression to a Senior PR Executive or PR Manager role
  • Expanding responsibilities within the Communication department
  • Potential international assignments or transfers

ASSUMPTION: With Hermès' global presence and diverse product offerings, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Hermès' Shanghai office is a modern, professional environment with a focus on collaboration and creativity.

Office Location(s): 217 Middle Huaihai Road, Huangpu District, 200021, Shanghai, China

Geographic Context:

  • Shanghai is a major global city with a vibrant cultural scene and a thriving luxury goods market
  • The office is located in the Huangpu District, a central and bustling area of Shanghai
  • Shanghai offers a mix of traditional Chinese culture and modern urban living

Work Schedule: Standard office hours with occasional overtime during events

ASSUMPTION: The work environment at Hermès' Shanghai office is likely to be dynamic, multicultural, and focused on delivering high-quality products and services.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-person or video interview with the Assistant PR Manager and a member of the Communication department
  • Final interview with the PR Manager or another senior member of the Communication team

Key Assessment Areas:

  • Language proficiency in Mandarin, English, and French
  • Communication and interpersonal skills
  • Event planning and organizational skills
  • Cultural fit and understanding of the luxury goods industry

Application Tips:

  • Highlight relevant experience in luxury retail or event management
  • Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
  • Prepare examples of successful events you've planned or executed
  • Research HermΓ¨s' brand and products to demonstrate your understanding of the company

ATS Keywords: Event Planning, Vendor Sourcing, Communication, Negotiation, Interpersonal Skills, Team Spirit, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Public Relations, Marketing, Document Preparation, Quality Control, Event Execution, Stock Management, Business Travel

ASSUMPTION: Hermès' recruitment process is likely to be competitive and thorough, focusing on finding the best fit for the company's culture and specific role requirements.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Event management software (e.g., Cvent, Eventbrite, or Allie.ai)
  • Project management tools (e.g., Asana, Trello, or Microsoft Project)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's global standards.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Craftsmanship and quality
  • Innovation and creativity
  • Responsibility and sustainability
  • Independence and entrepreneurial spirit

Work Style:

  • Collaborative and team-oriented
  • Attention to detail and commitment to excellence
  • Adaptable and responsive to change
  • Proactive and results-driven

Self-Assessment Questions:

  • Do you have a strong passion for luxury goods and a deep understanding of the industry?
  • Are you comfortable working in a multicultural environment and collaborating with diverse teams?
  • Do you thrive in a fast-paced, dynamic work environment with a focus on delivering high-quality results?

ASSUMPTION: Hermès values employees who are passionate about luxury goods, committed to delivering high-quality products and services, and able to thrive in a multicultural and dynamic work environment.

⚠️ Potential Challenges

  • Managing multiple tasks and stakeholders during events
  • Adapting to a fast-paced and sometimes unpredictable work environment
  • Balancing the demands of the role with personal and family life
  • Navigating a large and sometimes complex organizational structure

ASSUMPTION: While Hermès offers a dynamic and exciting work environment, it also presents unique challenges that require strong organizational skills, adaptability, and a commitment to delivering high-quality results.

πŸ“ˆ Similar Roles Comparison

  • Compared to other PR Executive roles in the luxury retail industry, this position may offer more exposure to event planning and execution
  • HermΓ¨s' strong global presence and brand reputation may provide unique opportunities for career growth and development
  • This role may require more language proficiency in Mandarin, English, and French compared to similar roles in other industries

ASSUMPTION: While this role shares similarities with other PR Executive positions, its unique aspects make it an attractive opportunity for candidates interested in luxury retail and event planning.

πŸ“ Sample Projects

  • Planning and executing a high-profile fashion event in Shanghai
  • Managing a product launch campaign for a new HermΓ¨s fragrance
  • Coordinating with external vendors to ensure seamless event execution and high-quality results

ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does this role fit into the broader Communication department and the company as a whole?
  • What opportunities are there for professional development and growth within the company?
  • How does HermΓ¨s support work-life balance for its employees?
  • What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through HermΓ¨s Group's career portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of successful events you've planned or executed
  • Research HermΓ¨s' brand and products to demonstrate your understanding of the company
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.