PR Executive and Copywriter

📌 Core Information

🔹 Job Title: PR Executive and Copywriter

🔹 Company: Logistics UK

🔹 Location: Royal Tunbridge Wells, Kent, United Kingdom

🔹 Job Type: Full-time, Hybrid (2 days office, 3 days remote)

🔹 Category: Transportation, Logistics, Supply Chain and Storage

🔹 Date Posted: 2025-06-23

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Supporting the PR Manager and Editor in producing content for Logistics magazine and other written materials.
• Building and maintaining relationships with key journalists across various media sectors.
• Identifying and creating news stories and other opportunities to promote Logistics UK’s key messaging.
• Attending industry events and trade shows to represent the organization.
• Contributing to crisis management work as required.

ASSUMPTION: This role involves a mix of creative writing, media relations, and event attendance, requiring a versatile and proactive individual.

📋 Key Responsibilities

✅ Support the PR Manager and Editor in producing regular copy for Logistics magazine and its supplements, as well as creating news releases, features, and other written materials.

✅ Identify and create news stories and other opportunities to promote Logistics UK’s key messaging, selling them to all sectors of the press and broadcast outlets.

✅ Build and maintain relationships with key journalists in both trade and consumer sectors.

✅ Research and develop campaigns and media themes, in line with policy asks.

✅ Support the creation, distribution, and editing of the weekly e-newsletter and supplements.

✅ Undertake interviews and produce copy as required.

✅ Attend industry events and trade shows to network and gather information.

✅ Liaise with external suppliers to negotiate best price and ensure quality.

✅ Assist with crisis management work, as required.

✅ Support the PR and Communications team as required.

ASSUMPTION: This role requires a high level of multitasking, with responsibilities ranging from creative writing to event attendance and crisis management.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, Communications, English, or a related field (or equivalent experience).

Experience: Proven experience gained working in a PR agency or within journalism (2-5 years).

Required Skills:

• Excellent written and verbal communication skills, with a flair for crafting clear, creative, and engaging articles.
• A good understanding of the media landscape and how it works.
• A proven track record of developing and maintaining strong relationships with journalists across various media sectors.
• The ability to identify compelling stories and create engaging content to generate PR opportunities and editorial coverage.
• A proactive and adaptable approach, with the ability to thrive in fast-paced and changing environments.
• A curious mindset and eagerness to learn and grow.
• A confident and professional telephone manner, with strong ‘selling in’ skills.
• A collaborative, team-oriented attitude, and a willingness to support colleagues to achieve shared goals.

Preferred Skills:

• Experience in the transport sector.
• Fluency in additional languages.

ASSUMPTION: While experience in the transport sector is desirable, it is not essential, as the role involves learning and representing the industry's key messaging.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (based on experience and industry standards for a PR Executive role in the UK).

Benefits:

• 25 days of annual leave plus bank holidays.
• Christmas Working Arrangement for extra days off during the festive period.
• Health Cash Plan for all employees and Private Medical Insurance for managers.
• Employee Assistance Programme and Mental Health First Aiders.
• Enhanced Family Leave policy.
• Flexible and remote working arrangements.
• Two paid days off per year for charity or volunteering work.
• Various learning and development opportunities.
• Range of pension schemes.
• Award scheme to recognise outstanding employees.
• Life Assurance Scheme for peace of mind.

Working Hours: Full-time, typically 9:00 AM - 5:30 PM, Monday to Friday, with occasional out-of-hours and weekend working as required.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a PR Executive role in the UK, with consideration for the experience level and location. The final salary will be determined by the organization based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Logistics UK is one of the biggest business groups in the UK, representing the entire logistics industry with members from the road, rail, sea, and air industries, as well as the buyers of freight services such as retailers and manufacturers.

Company Size: Logistics UK has 201-500 employees, providing a mid-sized organization structure with opportunities for growth and collaboration.

Founded: Logistics UK was founded in 1889 as the Road Haulage Association, later becoming the Freight Transport Association (FTA) in 1919, and rebranding as Logistics UK in 2021. The organization has a rich history and extensive industry knowledge.

Company Description:

• Logistics UK is a membership association that represents the entire logistics industry, providing support, advice, and representation to its members.
• The organization offers a range of services, including training, events, and industry-specific guidance, to help its members navigate the complex and ever-changing logistics landscape.
• Logistics UK is committed to promoting the industry's interests and contributing to national conversations on logistics and supply chain issues.

Company Specialties:

• Representation and advocacy for the logistics industry.
• Industry events and networking opportunities.
• Training and professional development for logistics professionals.
• Industry-specific guidance and advice on regulatory and operational matters.

Company Website: logistics.org.uk

ASSUMPTION: Logistics UK's extensive industry knowledge and wide range of services make it an attractive employer for logistics professionals seeking to develop their careers in a dynamic and supportive environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-level PR professional with 2-5 years of experience, seeking to develop their skills and make a significant contribution to an organization's communications efforts.

Reporting Structure: The PR Executive and Copywriter will report directly to the PR Manager and work closely with the Editor of Logistics magazine.

Work Arrangement: This role is hybrid, with 2 days per week in the Tunbridge Wells office and 3 days per week home-based.

Growth Opportunities:

• Progression to a senior PR role within the organization.
• Expanding industry knowledge and expertise through working on diverse projects and attending industry events.
• Developing leadership and management skills by mentoring junior team members or leading on specific projects.

ASSUMPTION: This role offers excellent opportunities for professional growth and development within a supportive and collaborative team environment.

🌍 Location & Work Environment

Office Type: Logistics UK's headquarters is located in a modern, professional office building in Royal Tunbridge Wells, Kent.

Office Location(s): Hermes House, St Johns Road, Tunbridge Wells, GB

Geographic Context:

• Royal Tunbridge Wells is a historic spa town in Kent, offering a mix of urban and rural living.
• The town is well-connected by road and rail, with easy access to London and other major cities.
• Kent is known as the 'Garden of England,' offering beautiful countryside and coastal areas for leisure activities.

Work Schedule: The standard working week is Monday to Friday, 9:00 AM - 5:30 PM, with occasional out-of-hours and weekend working as required. The role is hybrid, with 2 days per week in the office and 3 days per week home-based.

ASSUMPTION: The hybrid work arrangement offers a good balance between office collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and CV submission.
• Phone or video screening to assess communication skills and cultural fit.
• Face-to-face or video interview with the PR Manager and a panel of team members to discuss skills, experience, and career aspirations.
• Second-stage interview or task-based assessment to evaluate writing and research skills.
• Job offer and onboarding for successful candidates.

Key Assessment Areas:

• Writing and communication skills.
• Media relations and networking abilities.
• Proactivity and initiative in identifying news stories and opportunities.
• Adaptability and resilience in handling multiple tasks and priorities.
• Cultural fit and alignment with Logistics UK's values and mission.

Application Tips:

• Tailor your CV and cover letter to highlight relevant experience and skills for this role.
• Provide examples of your writing and media relations work, demonstrating your ability to create engaging content and build relationships with journalists.
• Prepare for interview questions that assess your understanding of the logistics industry, your approach to media relations, and your ability to work collaboratively within a team.
• Research Logistics UK and its mission to show your enthusiasm for the role and the organization.

ATS Keywords: PR, Copywriting, Media Relations, Journalism, Content Creation, Communication Skills, Storytelling, Research, Crisis Management, Collaboration, Adaptability, Proactivity, Curiosity, Telephone Skills, Event Attendance

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' writing and communication skills, as well as their cultural fit and alignment with Logistics UK's mission and values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint).
• Content management systems (e.g., WordPress, Drupal).
• Media databases and monitoring tools (e.g., Gorkana, Agility PR Solutions).
• Social media platforms (e.g., Twitter, LinkedIn).
• Project management tools (e.g., Asana, Trello).

ASSUMPTION: The tools and technologies required for this role are standard for PR and communications professionals, with a focus on content creation, media relations, and project management.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Acting with honesty and transparency in all our actions.
• Expertise: Providing specialist knowledge and support to our members.
• Collaboration: Working together to achieve our shared goals.
• Innovation: Embracing change and driving progress within our industry.

Work Style:

• Proactive and self-motivated, with the ability to work independently and as part of a team.
• Adaptable and resilient, with the capacity to handle multiple tasks and priorities.
• Creative and strategic, with a strong focus on delivering high-quality content and results.

Self-Assessment Questions:

• Do you have a proven track record of developing and maintaining strong relationships with journalists across various media sectors?
• Are you comfortable working in a fast-paced and changing environment, with the ability to adapt to new situations and priorities?
• Do you have a curious mindset and a passion for the news, with the drive to spot and seize both proactive and reactive media opportunities?

ASSUMPTION: Logistics UK values candidates who demonstrate a strong work ethic, a proactive approach to their work, and a commitment to delivering high-quality content and results, while also aligning with the organization's core values.

⚠️ Potential Challenges

• Managing multiple tasks and priorities, with a focus on meeting tight deadlines.
• Working in a fast-paced and changing environment, requiring adaptability and resilience.
• Developing a strong understanding of the logistics industry and its key messaging, while also maintaining a broad awareness of national and international news trends.
• Occasional out-of-hours and weekend working, as required by the role and the organization's needs.

ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for professional growth and development within a supportive and collaborative team environment.

📈 Similar Roles Comparison

• Compared to other PR Executive roles, this position offers a unique opportunity to work within a specific industry, representing its key messaging and contributing to national conversations on logistics and supply chain issues.
• Logistics UK's mid-sized organization structure provides a supportive and collaborative team environment, with opportunities for growth and development that may not be available in larger or more competitive organizations.
• This role is suitable for a mid-level PR professional seeking to develop their skills and make a significant contribution to an organization's communications efforts, with potential for progression to a senior role within the organization.

ASSUMPTION: This role offers a unique opportunity for a mid-level PR professional to develop their skills and make a significant contribution to an organization's communications efforts within a specific industry, with potential for progression and growth within the organization.

📝 Sample Projects

• Creating a comprehensive media list for Logistics UK, targeting key journalists and influencers across various media sectors.
• Developing and executing a media campaign to promote a specific policy position or industry initiative, securing coverage in national and trade media outlets.
• Attending an industry event or trade show to network with key stakeholders and gather information for a feature article or news story.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the PR Executive and Copywriter, from strategic planning and execution to event attendance and content creation.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the PR and Communications department?
• How does Logistics UK support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Logistics UK approach crisis management and communications in a crisis situation?
• What are the most rewarding and challenging aspects of working in the PR and Communications department at Logistics UK?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the organization, and the industry, as well as their ability to contribute effectively to the team and the organization's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting.
• Tailor your CV and cover letter to highlight your relevant experience and skills for this role, providing examples of your writing and media relations work.
• Prepare for interview questions that assess your understanding of the logistics industry, your approach to media relations, and your ability to work collaboratively within a team.
• Research Logistics UK and its mission to show your enthusiasm for the role and the organization.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.