PR Executive

📌 Core Information

🔹 Job Title: PR Executive

🔹 Company: AccorHotel

🔹 Location: Phú Quốc, Kiến Giang, Vietnam

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: 2025-07-16

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive PR strategies aligned with the organization's goals and objectives
• Crafting compelling press releases, media kits, and other communication materials
• Cultivating and maintaining strong relationships with local and international media representatives
• Organizing and managing press conferences, media events, and promotional activities
• Monitoring and analyzing media coverage to assess the impact of PR initiatives
• Collaborating with cross-functional teams to ensure consistent brand messaging across all channels
• Managing the organization's social media presence, creating engaging content and responding to inquiries
• Assisting in crisis management situations, developing appropriate communication strategies
• Staying abreast of industry trends and local cultural nuances to inform PR strategies

ASSUMPTION: This role requires a strong understanding of the local media landscape and cultural nuances to effectively communicate the organization's message and maintain a positive public image.

📋 Key Responsibilities

✅ Developing and implementing comprehensive PR strategies aligned with the organization's goals and objectives

✅ Crafting compelling press releases, media kits, and other communication materials to effectively convey the organization's messages

✅ Cultivating and maintaining strong relationships with local and international media representatives to secure positive media coverage

✅ Organizing and managing press conferences, media events, and promotional activities to raise the organization's profile

✅ Monitoring and analyzing media coverage, preparing regular reports on PR initiatives and their impact to inform future strategies

✅ Collaborating with cross-functional teams to ensure consistent brand messaging across all channels, including marketing, sales, and operations

✅ Managing the organization's social media presence, creating engaging content and responding to inquiries in a timely and professional manner

✅ Assisting in crisis management situations, developing appropriate communication strategies to mitigate potential damage to the organization's reputation

✅ Coordinating with internal stakeholders to gather information for PR materials and campaigns, ensuring accurate and up-to-date information is used

✅ Staying abreast of industry trends and local cultural nuances to inform PR strategies and ensure the organization remains relevant and appealing to its target audience

ASSUMPTION: The role may require working flexible hours, including evenings and weekends, to attend events and manage crises as they arise.

🎯 Required Qualifications

Education: Diploma or degree in Business, Marketing, or Communications (preferred)

Experience: Minimum of 2 years' experience in PR, Marketing, or Communications, preferably in the hospitality industry

Required Skills:

• Excellent written and verbal communication skills in English; knowledge of Vietnamese is a plus
• Strong media relations skills and a proven track record of securing positive media coverage
• Proficiency in Adobe Creative Suite and MS Office (Word, Excel, PowerPoint)
• Experience in social media management and content creation
• Demonstrated ability in event planning and execution
• Crisis management skills and the ability to think on one's feet
• Highly organised with exceptional attention to detail
• Strong team player with the ability to work collaboratively across departments
• Flexibility to adapt to changing priorities in a fast-paced environment
• Knowledge of the local Phu Quoc and Vietnamese media landscape (preferred)
• Culturally sensitive with the ability to navigate diverse business environments

Preferred Skills:

• Experience working in the hospitality industry
• Familiarity with the local Phu Quoc and Vietnamese media landscape

ASSUMPTION: While not explicitly stated, experience in the hospitality industry and familiarity with the local media landscape would be highly beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between 1,200,000 VND to 1,800,000 VND per month, based on industry standards for a PR Executive in the hospitality industry in Vietnam. This estimate takes into account the experience level, location, and the size of the company.

Benefits:

• Opportunity to join an international and innovative group committed to building new hotels and creating a global brand
• Competitive package and development opportunities
• Creative and rewarding work environment

Working Hours: The role requires a standard full-time workweek of 40 hours, with the possibility of working flexible hours, including evenings and weekends, to attend events and manage crises as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of accommodation options, from luxury five-star palaces to smart economy hotels, and full-service resorts.

Company Size: AccorHotel is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: AccorHotel was established in 2000 in Turkey, with a focus on the 'ALL Inclusive, ALL Exclusive' concept, inviting guests to discover a world of possibilities with luxurious stays, inclusive of culinary delights, live entertainment, sports and fitness activities, spa and wellness journeys, and fun-filled kids and teens activities.

Company Description:

• AccorHotel pioneers the 'ALL Inclusive, ALL Exclusive' concept, offering luxurious stays with inclusive culinary delights, live entertainment, sports and fitness activities, spa and wellness journeys, and fun-filled kids and teens activities
• The company presents a unique experience at each property, inspired by local culture, global influences, and Turkish heritage, all within a setting of unparalleled luxury
• AccorHotel is committed to creating a global brand and challenging the norm to reinvent the guest experience every day

Company Specialties:

• Hospitality and catering

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's focus on luxury and inclusivity sets it apart in the hospitality industry, offering unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in PR, Marketing, or Communications, seeking to advance their career in the hospitality industry.

Reporting Structure: The PR Executive will report directly to the Public Relations department and collaborate with cross-functional teams, including marketing, sales, and operations.

Work Arrangement: This is an on-site role, requiring the PR Executive to be based in Phú Quốc, Vietnam. However, the role may involve travel to other locations as needed.

Growth Opportunities:

• Progression within the Public Relations department, such as taking on more responsibilities or moving into a management role
• Expanding into other areas of the business, such as marketing or sales, based on the candidate's interests and skills
• Opportunities to work on international projects or events, gaining exposure to global markets and trends

ASSUMPTION: The PR Executive's growth opportunities will depend on their performance, the organization's needs, and their personal career goals.

🌍 Location & Work Environment

Office Type: The office is located in a resort setting on the beautiful island of Phú Quốc, Vietnam, offering a unique and picturesque work environment.

Office Location(s): AccorHotel, Phú Quốc, Vietnam

Geographic Context:

• Phú Quốc is a tropical island in the Gulf of Thailand, known for its pristine beaches, coral reefs, and lush forests
• The island offers a relaxed and laid-back atmosphere, with a mix of local and international influences
• Phú Quốc is a popular tourist destination, with a growing number of hotels, resorts, and restaurants

Work Schedule: The role requires a standard full-time workweek of 40 hours, with the possibility of working flexible hours, including evenings and weekends, to attend events and manage crises as needed.

ASSUMPTION: The PR Executive's work environment will be dynamic and fast-paced, with a focus on delivering high-quality results and maintaining the organization's positive public image.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check and reference check
• Job offer

Key Assessment Areas:

• Communication skills, both written and verbal
• Media relations experience and ability to secure positive media coverage
• Event planning and execution skills
• Cultural sensitivity and understanding of the local media landscape
• Adaptability and flexibility in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the local media landscape and cultural nuances in your application materials
• Prepare examples of your previous PR campaigns, events, or media coverage to discuss during the interview
• Research AccorHotel's brand and values to show your enthusiasm for the opportunity and alignment with the company's mission

ATS Keywords: PR, Public Relations, Media Relations, Event Planning, Crisis Management, Social Media Management, Content Creation, Communication Skills, Attention to Detail, Team Collaboration, Flexibility, Adobe Creative Suite, MS Office, Marketing, Cultural Sensitivity, Analytical Skills, Organizational Skills

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the organization.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• MS Office (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Media monitoring and analysis tools (e.g., Mention, Brand24, Hootsuite)

ASSUMPTION: The PR Executive may be required to use additional tools or technologies specific to the organization's needs or industry trends.

👔 Cultural Fit Considerations

Company Values:

• Innovation: AccorHotel is committed to challenging the norm and reinventing the guest experience every day
• Collaboration: The company values teamwork and collaboration across departments to ensure consistent brand messaging and high-quality results
• Excellence: AccorHotel strives for excellence in all aspects of its operations, from guest experiences to employee development

Work Style:

• Dynamic and fast-paced: The PR Executive's work environment will be energetic and focused on delivering high-quality results
• Creative and rewarding: The role offers opportunities for innovation and growth, with a focus on creating great hospitality experiences
• Culturally sensitive: AccorHotel values cultural diversity and understanding, with a focus on creating unique experiences inspired by local culture and global influences

Self-Assessment Questions:

• Do you have a strong understanding of the local media landscape and cultural nuances?
• Are you comfortable working in a dynamic and fast-paced environment, with a focus on delivering high-quality results?
• Do you have experience working in the hospitality industry or a related field?

ASSUMPTION: AccorHotel values candidates who are culturally sensitive, adaptable, and committed to delivering high-quality results in a dynamic and fast-paced environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Navigating cultural differences and local media landscape nuances
• Adapting to changing priorities and shifting workloads
• Working flexible hours, including evenings and weekends, to attend events and manage crises

ASSUMPTION: The PR Executive's ability to adapt to changing circumstances, manage multiple priorities, and work flexible hours will be crucial for success in this role.

📈 Similar Roles Comparison

• Compared to other PR roles in the hospitality industry, this position may offer unique opportunities to work in a luxury resort setting and gain exposure to international markets and trends
• AccorHotel's focus on innovation and collaboration sets it apart from other hospitality companies, offering a dynamic and creative work environment
• This role may provide opportunities for career growth and progression within the Public Relations department or other areas of the business

ASSUMPTION: The PR Executive's career path and growth opportunities will depend on their performance, the organization's needs, and their personal career goals.

📝 Sample Projects

• Planning and executing a grand opening event for a new resort, including media outreach, invitee list management, and on-site coordination
• Developing and implementing a social media strategy to increase engagement and brand awareness, including content creation, scheduling, and analytics
• Managing a crisis situation, such as a negative review or media article, by developing an appropriate communication strategy and coordinating with relevant stakeholders

ASSUMPTION: The PR Executive's sample projects will depend on the specific needs of the organization and the industry trends at the time of employment.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role fit into the overall organizational structure and strategy?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does AccorHotel support the professional development and growth of its employees?
• What are the key challenges facing the PR department and the organization as a whole, and how can this role contribute to addressing them?

ASSUMPTION: The PR Executive's interview questions should focus on understanding the role's day-to-day responsibilities, the organization's priorities and challenges, and the opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.smartrecruiters.com/AccorHotel/744000071029786-pr-executive
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of the local media landscape and cultural nuances
• Prepare examples of your previous PR campaigns, events, or media coverage to discuss during the interview
• Research AccorHotel's brand and values to show your enthusiasm for the opportunity and alignment with the company's mission
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.