π Core Information
πΉ Job Title: PR Freelancer (8-10HRS P/M)
πΉ Company: Gotyu Underwear
πΉ Location: Germany (Remote)
πΉ Job Type: Freelance, Part-time (8-10 hours per month)
πΉ Category: Public Relations
πΉ Date Posted: July 18, 2025
πΉ Experience Level: Senior (5+ years)
πΉ Remote Status: Yes
π Job Overview
Key aspects of this role include:
- Securing unpaid media coverage across print, digital, TV, and radio platforms
- Developing compelling PR angles and pitches around period underwear innovation, female entrepreneurship, sustainability, and founder story
- Leveraging strong journalist connections in lifestyle, fashion, and women's media across Germany, Austria, and Switzerland
- Optional: Writing blog or editorial content for the company's website
ASSUMPTION: This role requires a proactive, self-sufficient individual with a strong network in the DACH market's lifestyle and fashion media.
π Key Responsibilities
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Securing unpaid media coverage via personal network
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Developing compelling PR angles and pitches around key topics
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Leveraging journalist connections for media placements
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(Optional) Writing blog or editorial content for the company's website
ASSUMPTION: The role is results-driven, focusing on securing media coverage and developing effective PR strategies.
π― Required Qualifications
Education: Not specified
Experience: 5+ years of PR experience in the DACH market, preferably in the fashion/lifestyle/beauty sector
Required Skills:
- Proven track record of Tier 1 media placements
- Fluent German speaker and writer (native or near-native level)
- Confident with brand voice and reputation management
- Basic copywriting skills
Preferred Skills:
- Experience with DTC or taboo-breaking brands
- Background in low-budget, high-ROI PR strategies
- Influencer/celebrity PR experience
ASSUMPTION: Strong German language skills and a proven track record in the DACH market are crucial for success in this role.
π° Compensation & Benefits
Salary Range: Up to β¬1,000/month (Hourly: β¬50-β¬60/hour or Monthly Retainer: ~8-10 hours/month)
Benefits:
- Flexible hours and focus on results
Working Hours: 8-10 hours per month
ASSUMPTION: The compensation is structured to reward results and flexibility, with a focus on securing media coverage.
π Applicant Insights
π Company Context
Industry: Retail Apparel and Fashion
Company Size: 2-10 employees
Founded: Not specified
Company Description:
- Gotyu Underwear is on a mission to improve every stage of womanhood
- Creates innovative underwear that fits like a second skin and empowers women
- Focuses on accessibility, disruption, inclusion, and functionality
Company Specialties:
- Innovative underwear design
- Taboo-breaking products
- Affordable and high-quality products
Company Website: https://www.gotyu-underwear.com
ASSUMPTION: Gotyu Underwear is a mission-driven company focused on empowering women through innovative and accessible intimate wear.
π Role Analysis
Career Level: Senior
Reporting Structure: Freelance, reporting directly to the company
Work Arrangement: Remote, with flexible hours (8-10 hours per month)
Growth Opportunities:
- Potential for long-term collaboration and increased hours
- Expanding network and industry knowledge
- Developing skills in brand management and content creation
ASSUMPTION: This role offers growth opportunities through expanded responsibilities and industry exposure.
π Location & Work Environment
Office Type: Remote
Office Location(s): Germany
Geographic Context:
- Germany has a strong fashion and lifestyle media industry
- Remote work allows for flexibility and work-life balance
- Time zone: Central European Time (CET, UTC +1)
Work Schedule: Flexible, with a focus on results (8-10 hours per month)
ASSUMPTION: The remote work environment offers flexibility and the opportunity to work with a diverse range of media outlets across the DACH region.
πΌ Interview & Application Insights
Typical Process:
- Application review
- Interview to discuss experience, portfolio, and fit
- Decision and offer
Key Assessment Areas:
- PR experience and track record
- German language skills
- Cultural awareness and understanding of the DACH market
- Alignment with company mission and values
Application Tips:
- Highlight relevant media placements and PR campaigns in your portfolio
- Tailor your resume and cover letter to emphasize your experience in the DACH market and fashion/lifestyle/beauty sectors
- Prepare examples of compelling PR angles and pitches for the key topics
ATS Keywords: PR Experience, Journalist Connections, Media Coverage, Brand Voice Management, Copywriting Skills, Proactive, Self-Sufficient, Clear Communication, Cultural Awareness, Relationship Management
ASSUMPTION: The application process will focus on assessing the candidate's PR experience, German language skills, and cultural awareness.
π οΈ Tools & Technologies
- Email and communication platforms (e.g., Gmail, Slack)
- Project management tools (e.g., Asana, Trello)
- Media databases and monitoring tools (e.g., Muck Rack, Agility PR Solutions)
ASSUMPTION: The freelancer will use standard communication and project management tools to collaborate with the company and track progress.
π Cultural Fit Considerations
Company Values:
- Empowering women
- Innovation and accessibility
- Disruption and inclusivity
Work Style:
- Proactive and self-sufficient
- Clear and concise communicator
- Culturally aware and sensitive to taboo topics
Self-Assessment Questions:
- How do you align with Gotyu Underwear's mission to empower women?
- How do you approach taboo topics and sensitive subjects in your PR work?
- How do you balance bold messaging with subtle positioning in your PR strategies?
ASSUMPTION: Cultural fit is essential for success in this role, as the freelancer will represent the company's brand and values in their PR efforts.
β οΈ Potential Challenges
- Managing multiple priorities and deadlines in a flexible, part-time role
- Adapting to the company's brand voice and messaging
- Navigating the cultural nuances of the DACH market
- Securing media coverage in a competitive landscape
ASSUMPTION: The freelancer must be proactive, organized, and adaptable to overcome these potential challenges.
π Similar Roles Comparison
- This role differs from in-house PR positions in its flexible, part-time nature and focus on securing media coverage
- Industry-specific context: The DACH market has a strong fashion and lifestyle media industry, with a focus on taboo-breaking topics
- Career path comparison: This role can lead to long-term collaboration, expanded responsibilities, and industry exposure
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional in-house PR positions.
π Sample Projects
- Securing media coverage for a new period underwear innovation launch in Germany
- Developing a PR campaign around female entrepreneurship in Austria
- Writing a blog post about sustainability in fashion for the company's website
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities in this role.
β Key Questions to Ask During Interview
- How would you approach securing media coverage for a taboo-breaking product like period underwear?
- Can you provide examples of your experience working with lifestyle journalists and media platforms in the DACH market?
- How do you ensure that your PR strategies align with the company's brand voice and values?
- What is your process for managing multiple priorities and deadlines in a flexible, part-time role?
- How do you navigate the cultural nuances of the DACH market in your PR work?
ASSUMPTION: These questions will help candidates assess the role's fit and expectations, as well as demonstrate their qualifications and experience.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your PR experience, German language skills, and cultural awareness
- Prepare a portfolio or examples of your media placements and PR campaigns
- Follow up with the company within one week of submission to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.