Gotyu Underwear logo

PR Freelancer (8-10HRS P/M)

Gotyu Underwear
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: PR Freelancer (8-10HRS P/M)

πŸ”Ή Company: Gotyu Underwear

πŸ”Ή Location: Germany (Remote)

πŸ”Ή Job Type: Freelance, Part-time (8-10 hours per month)

πŸ”Ή Category: Public Relations

πŸ”Ή Date Posted: July 18, 2025

πŸ”Ή Experience Level: Senior (5+ years)

πŸ”Ή Remote Status: Yes

πŸš€ Job Overview

Key aspects of this role include:

  • Securing unpaid media coverage across print, digital, TV, and radio platforms
  • Developing compelling PR angles and pitches around period underwear innovation, female entrepreneurship, sustainability, and founder story
  • Leveraging strong journalist connections in lifestyle, fashion, and women's media across Germany, Austria, and Switzerland
  • Optional: Writing blog or editorial content for the company's website

ASSUMPTION: This role requires a proactive, self-sufficient individual with a strong network in the DACH market's lifestyle and fashion media.

πŸ“‹ Key Responsibilities

βœ… Securing unpaid media coverage via personal network

βœ… Developing compelling PR angles and pitches around key topics

βœ… Leveraging journalist connections for media placements

βœ… (Optional) Writing blog or editorial content for the company's website

ASSUMPTION: The role is results-driven, focusing on securing media coverage and developing effective PR strategies.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years of PR experience in the DACH market, preferably in the fashion/lifestyle/beauty sector

Required Skills:

  • Proven track record of Tier 1 media placements
  • Fluent German speaker and writer (native or near-native level)
  • Confident with brand voice and reputation management
  • Basic copywriting skills

Preferred Skills:

  • Experience with DTC or taboo-breaking brands
  • Background in low-budget, high-ROI PR strategies
  • Influencer/celebrity PR experience

ASSUMPTION: Strong German language skills and a proven track record in the DACH market are crucial for success in this role.

πŸ’° Compensation & Benefits

Salary Range: Up to €1,000/month (Hourly: €50-€60/hour or Monthly Retainer: ~8-10 hours/month)

Benefits:

  • Flexible hours and focus on results

Working Hours: 8-10 hours per month

ASSUMPTION: The compensation is structured to reward results and flexibility, with a focus on securing media coverage.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail Apparel and Fashion

Company Size: 2-10 employees

Founded: Not specified

Company Description:

  • Gotyu Underwear is on a mission to improve every stage of womanhood
  • Creates innovative underwear that fits like a second skin and empowers women
  • Focuses on accessibility, disruption, inclusion, and functionality

Company Specialties:

  • Innovative underwear design
  • Taboo-breaking products
  • Affordable and high-quality products

Company Website: https://www.gotyu-underwear.com

ASSUMPTION: Gotyu Underwear is a mission-driven company focused on empowering women through innovative and accessible intimate wear.

πŸ“Š Role Analysis

Career Level: Senior

Reporting Structure: Freelance, reporting directly to the company

Work Arrangement: Remote, with flexible hours (8-10 hours per month)

Growth Opportunities:

  • Potential for long-term collaboration and increased hours
  • Expanding network and industry knowledge
  • Developing skills in brand management and content creation

ASSUMPTION: This role offers growth opportunities through expanded responsibilities and industry exposure.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): Germany

Geographic Context:

  • Germany has a strong fashion and lifestyle media industry
  • Remote work allows for flexibility and work-life balance
  • Time zone: Central European Time (CET, UTC +1)

Work Schedule: Flexible, with a focus on results (8-10 hours per month)

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work with a diverse range of media outlets across the DACH region.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Application review
  • Interview to discuss experience, portfolio, and fit
  • Decision and offer

Key Assessment Areas:

  • PR experience and track record
  • German language skills
  • Cultural awareness and understanding of the DACH market
  • Alignment with company mission and values

Application Tips:

  • Highlight relevant media placements and PR campaigns in your portfolio
  • Tailor your resume and cover letter to emphasize your experience in the DACH market and fashion/lifestyle/beauty sectors
  • Prepare examples of compelling PR angles and pitches for the key topics

ATS Keywords: PR Experience, Journalist Connections, Media Coverage, Brand Voice Management, Copywriting Skills, Proactive, Self-Sufficient, Clear Communication, Cultural Awareness, Relationship Management

ASSUMPTION: The application process will focus on assessing the candidate's PR experience, German language skills, and cultural awareness.

πŸ› οΈ Tools & Technologies

  • Email and communication platforms (e.g., Gmail, Slack)
  • Project management tools (e.g., Asana, Trello)
  • Media databases and monitoring tools (e.g., Muck Rack, Agility PR Solutions)

ASSUMPTION: The freelancer will use standard communication and project management tools to collaborate with the company and track progress.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Empowering women
  • Innovation and accessibility
  • Disruption and inclusivity

Work Style:

  • Proactive and self-sufficient
  • Clear and concise communicator
  • Culturally aware and sensitive to taboo topics

Self-Assessment Questions:

  • How do you align with Gotyu Underwear's mission to empower women?
  • How do you approach taboo topics and sensitive subjects in your PR work?
  • How do you balance bold messaging with subtle positioning in your PR strategies?

ASSUMPTION: Cultural fit is essential for success in this role, as the freelancer will represent the company's brand and values in their PR efforts.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a flexible, part-time role
  • Adapting to the company's brand voice and messaging
  • Navigating the cultural nuances of the DACH market
  • Securing media coverage in a competitive landscape

ASSUMPTION: The freelancer must be proactive, organized, and adaptable to overcome these potential challenges.

πŸ“ˆ Similar Roles Comparison

  • This role differs from in-house PR positions in its flexible, part-time nature and focus on securing media coverage
  • Industry-specific context: The DACH market has a strong fashion and lifestyle media industry, with a focus on taboo-breaking topics
  • Career path comparison: This role can lead to long-term collaboration, expanded responsibilities, and industry exposure

ASSUMPTION: This role offers unique opportunities and challenges compared to traditional in-house PR positions.

πŸ“ Sample Projects

  • Securing media coverage for a new period underwear innovation launch in Germany
  • Developing a PR campaign around female entrepreneurship in Austria
  • Writing a blog post about sustainability in fashion for the company's website

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities in this role.

❓ Key Questions to Ask During Interview

  • How would you approach securing media coverage for a taboo-breaking product like period underwear?
  • Can you provide examples of your experience working with lifestyle journalists and media platforms in the DACH market?
  • How do you ensure that your PR strategies align with the company's brand voice and values?
  • What is your process for managing multiple priorities and deadlines in a flexible, part-time role?
  • How do you navigate the cultural nuances of the DACH market in your PR work?

ASSUMPTION: These questions will help candidates assess the role's fit and expectations, as well as demonstrate their qualifications and experience.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to emphasize your PR experience, German language skills, and cultural awareness
  • Prepare a portfolio or examples of your media placements and PR campaigns
  • Follow up with the company within one week of submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.