PR & Influence Coordinator - Middle East

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📌 Core Information

🔹 Job Title: PR & Influence Coordinator - Middle East

🔹 Company: Jimmy Fairly

🔹 Location: London, City of, United Kingdom

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Wed Apr 02, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Supporting Jimmy Fairly's expansion into the Middle Eastern market.
• Collaborating with teams in both the UK and Paris to enhance brand visibility.
• Executing PR and influencer strategies for the Middle Eastern market.
• Managing media relations and influencer engagements effectively.

ASSUMPTION: The specifics regarding daily tasks and team structure are inferred to be standard for a PR role within a retail luxury context, given the lack of explicit details.

📋 Key Responsibilities

✅ Develop and execute the Middle East influence strategy aligning with global plans.

✅ Conduct competitor and trend analysis to identify new influencer engagement opportunities.

✅ Manage relationships with regional influencers and oversee the activation strategy.

✅ Handle logistics for influencer requests, such as product lookbooks and gifting.

✅ Oversee influencer activations, including events and media engagements.

✅ Develop and execute the Middle East PR strategy in collaboration with central teams.

✅ Manage media requests and coordinate press events to maximize brand exposure.

✅ Track and report on media coverage and influencer impact.

✅ Oversee PR budgets and manage financial reporting.

ASSUMPTION: Responsibilities cover usual PR tasks expected at a coordinator level, assuming management approval required for strategic decisions.

🎯 Required Qualifications

Education: Not specified; typically, a degree in Marketing, Public Relations, or a related field may be preferred.

Experience: Minimum of 3 years of experience in a PR or influencer role.

Required Skills:

• Proven experience in the Middle Eastern market.
• Strong relationship-building and communication skills.
• Ability to manage multiple projects and meet deadlines.

Preferred Skills:

• Fluency in Arabic.
• Experience within the fashion industry.

ASSUMPTION: Typical qualifications for PR roles in luxury retail are assumed, based on industry norms.

💰 Compensation & Benefits

Salary Range: Not specified; based on similar roles, competitive salaries in the luxury retail sector are anticipated.

Benefits:

• Potential access to company discounts and product gifts.
• Opportunities for travel within the role.
• Professional development opportunities.

Working Hours: 40 hours per week, standard full-time with possible flexibility based on events.

ASSUMPTION: Compensation details are based on typical practices within luxury retail but are not explicitly mentioned in the listing.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Luxury Goods and Jewelry, with a focus on high fashion eyewear.

Company Size: 201-500 employees, indicating a mid-sized company with potential for personal influence in the role.

Founded: 2010, with a strong emphasis on crafting fashionable eyewear with a social impact.

Company Description:

• Focused on creating high-quality eyewear for an affordable price.
• Committed to positive social impact by donating eyewear to those in need.
• Designed in Paris, handmade in Italy, combining style with craftsmanship.

Company Specialties:

• Eyewear Fashion
• Luxury Retail
• Social Responsibility Programs

Company Website: http://www.jimmyfairly.com

ASSUMPTION: Industry data and company dedication to social causes are extrapolated based on the brand's public presence and mission statement.

📊 Role Analysis

Career Level: Mid-level position with room for strategic input and influence in Middle Eastern markets.

Reporting Structure: Reports to the Marketing & Communication Manager for the UK & Middle East.

Work Arrangement: On-site, based in London HQ with international collaboration.

Growth Opportunities:

• Expand personal network within the luxury retail industry.
• Potential to transition into higher PR and marketing roles.
• Direct impact on brand growth in new markets.

ASSUMPTION: Professional growth aspects are inferred from the strategic nature of the role and the expanding brand presence in the Middle East.

🌍 Location & Work Environment

Office Type: Corporate headquarters based environment.

Office Location(s): Located in London, supporting operations in Paris and the Middle East.

Geographic Context:

• Central location in a major international city.
• Well-connected by international transport links.
• Proximity to other luxury brand headquarters and offices.

Work Schedule: Standard business hours with some flexibility for events and international coordination.

ASSUMPTION: Assumed to have a vibrant and dynamic work culture suited to a London HQ in luxury retail.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Initial screening and phone interview.
• In-depth interview with management.

Key Assessment Areas:

• Cultural and market understanding of the Middle East.
• Creative strategy development.
• Relationship and communications skills.

Application Tips:

• Highlight past successes in PR campaigns.
• Emphasize multicultural communication skills.
• Demonstrate a proactive approach to brand exposure.

ATS Keywords: PR Strategy, Influencer Engagement, Media Relations, Middle East Market, Trend Analysis

ASSUMPTION: Application process modeled on standard industry practices and role-specific needs.

🛠️ Tools & Technologies

• Public Relations Management Tools
• Social Media Analytics Platforms
• Project Management Software

ASSUMPTION: The use of industry-standard tools is assumed based on the responsibilities of a PR coordinator.

👔 Cultural Fit Considerations

Company Values:

• Commitment to quality and craftsmanship.
• Social responsibility and community impact.
• Innovation in fashion and retail.

Work Style:

• Collaborative across diverse teams.
• Goal-oriented with a focus on creative solutions.
• Adaptive to market shifts and trends.

Self-Assessment Questions:

• How do you engage with influencers to expand brand visibility?
• Describe your experience managing media relations in diverse markets.
• How would you contribute to Jimmy Fairly’s cultural values?

ASSUMPTION: Cultural elements are interpreted from company description and role requirements.

⚠️ Potential Challenges

• Navigating cultural differences in Middle Eastern markets.
• Balancing multiple projects across different regions.
• Maintaining a consistent brand message globally.
• Adapting to the dynamic nature of luxury fashion PR.

ASSUMPTION: Challenges are based on typical obstacles encountered in international PR roles.

📈 Similar Roles Comparison

• More focus on international expansion than typical PR roles.
• In-depth involvement with influencer marketing strategies.
• Greater autonomy in shaping brand presence in new markets.

ASSUMPTION: Comparisons drawn from similar roles within luxury goods companies expanding into new regions.

📝 Sample Projects

• Developing an influencer campaign for a product launch in the UAE.
• Organizing a press event showcasing new eyewear collections.
• Coordinating a regional tour for influencers to experience brand heritage.

ASSUMPTION: Example projects are illustrative based on job description responsibilities.

❓ Key Questions to Ask During Interview

• What strategies does Jimmy Fairly employ to engage with Middle Eastern markets?
• How does the company measure the success of its PR and influence strategies?
• What opportunities exist for career advancement within the company?
• How does Jimmy Fairly incorporate customer feedback into product development?
• Can you provide examples of past successful campaigns in new markets?

ASSUMPTION: Interview questions are tailored to elicit information about strategic alignment and growth within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant Middle Eastern market experience.
• Prepare a portfolio of past PR and influencer campaigns.
• Research Jimmy Fairly's current market positioning and competitors.
• Follow up within a week of application submission.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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