PR & Influencer Marketing Manager #ESF3163

📌 Core Information

🔹 Job Title: PR & Influencer Marketing Manager #ESF3163

🔹 Company: ExpertHiring

🔹 Location: New York, United States

🔹 Job Type: On-site, Full Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing the U.S. PR and influencer marketing strategy
• Building and maintaining relationships with influencers, media, and talent
• Managing influencer campaigns, product seeding, and brand events
• Collaborating with global and local teams for cohesive brand messaging
• Analyzing campaign performance and reporting on key metrics

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in PR or influencer marketing within the fashion, beauty, or lifestyle industries.

📋 Key Responsibilities

✅ Lead the execution of the U.S. PR and influencer marketing strategy in alignment with global direction and local business goals.

✅ Build and nurture strong relationships with influencers, talent managers, stylists, editors, and key media contacts across fashion, lifestyle, and wellness categories.

✅ Strategically identify and manage both paid and organic partnerships across micro, mid-tier, macro, and celebrity influencers to support campaigns, product launches, retail openings, and seasonal moments.

✅ Oversee all product seeding programs in partnership with our media agency – from strategy and packaging to personalized storytelling and fulfillment – with the goal of generating organic buzz and high-impact content.

✅ Support the Event Manager in planning and executing brand events and influencer activations – from concept development to production and guest management – ensuring elevated brand representation and measurable outcomes.

✅ Partner with the Global and HQ teams to ensure cohesive messaging, brand storytelling, and go-to-market timing across campaigns.

✅ Manage day-to-day communication and logistics with influencer partners and PR contacts, including writing clear and strategic briefs, coordinating product needs, tracking deliverables, and managing approvals.

✅ Negotiate paid partnerships and contracts, ensuring briefs, content guidelines, and deliverables are aligned with KPIs and brand standards.

✅ Track and report on campaign performance, including engagement metrics, media value, and content insights, sharing learnings with internal stakeholders.

✅ Manage portions of the PR and influencer marketing budget and support the Marketing Director in ongoing budget oversight and planning.

✅ Supervise and mentor the PR & Influencer Marketing Intern, overseeing task delegation and development.

✅ Stay on top of emerging trends in culture, fashion, digital media, and the influencer space to inform future planning and talent discovery.

ASSUMPTION: This role involves a mix of strategic planning, relationship building, and day-to-day management, requiring strong organizational skills and the ability to work well with both internal and external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-8 years of experience in PR, influencer marketing, or talent relations within fashion, beauty, or lifestyle industries

Required Skills:

• Proven track record of executing successful influencer campaigns and brand activations
• Strong network of influencer, media, and talent industry relationships in the U.S. market
• Excellent communication, organizational, and cross-functional collaboration skills
• Ability to work in a fast-paced, agile environment with both global and local partners
• Passion for fashion, digital storytelling, and building meaningful brand communities

Preferred Skills:

• Experience with influencer marketing platforms and tools
• Fluency in additional languages

ASSUMPTION: Candidates with relevant experience in PR or influencer marketing within the specified industries are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $110,000 Annually

Benefits:

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for event and campaign needs

ASSUMPTION: The salary range is competitive for the industry and experience level, and benefits are standard for a company of this size.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 51-200 employees

Founded: 2012

Company Description:

• ExpertHiring specializes in quickly finding top talent not easily uncovered by corporate recruiters or other agencies
• The company merges the power of Artificial Intelligence with highly trained and experienced recruiting staff
• ExpertHiring provides access to unique, hidden talent and offers faster hiring with better screening

Company Specialties:

• Staffing & Recruiting

Company Website: www.experthiring.com

ASSUMPTION: ExpertHiring is a well-established recruiting firm with a strong focus on technology and innovation in the staffing industry.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Reports directly to the Marketing Director

Work Arrangement: On-site, full-time with flexibility for event and campaign needs

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunity to work on high-profile campaigns and events
• Chance to mentor and develop junior team members

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): New York, NY

Geographic Context:

• New York City offers a vibrant and diverse cultural scene
• The office is located in a bustling business district with easy access to public transportation
• The city provides ample opportunities for networking and professional development

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for event and campaign needs

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Recruiting Team
• In-depth interview with the Marketing Director
• Final interview with the Hiring Manager

Key Assessment Areas:

• Strategic thinking and planning
• Relationship-building and communication skills
• Campaign management and execution
• Budget management and reporting

Application Tips:

• Highlight relevant experience in PR or influencer marketing within the specified industries
• Demonstrate a strong portfolio of successful campaigns and brand activations
• Showcase your network of industry relationships and how you've leveraged them in previous roles
• Prepare examples of how you've stayed up-to-date with emerging trends in the influencer space

ATS Keywords: PR, influencer marketing, campaign execution, event planning, relationship building, negotiation, budget management, trend analysis, communication, organizational skills, cross-functional collaboration, digital storytelling, brand activations, content insights, mentoring

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication skills, and relevant experience in PR or influencer marketing.

🛠️ Tools & Technologies

• Influencer marketing platforms (e.g., Grin, AspireIQ, Upfluence)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: Familiarity with industry-standard tools and platforms is expected, but training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Expertise
• Results-driven

Work Style:

• Fast-paced and agile
• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and open to change

Self-Assessment Questions:

• How do you stay organized and manage multiple priorities in a fast-paced environment?
• Can you provide an example of a successful influencer campaign you've executed, and how you measured its impact?
• How do you approach building and maintaining relationships with influencers and media contacts?

ASSUMPTION: Candidates who thrive in fast-paced, collaborative environments and are results-driven will be a strong fit for this role and the company culture.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Adapting to a fast-paced, ever-changing work environment
• Building and maintaining strong relationships with influencers and media contacts in a competitive market
• Staying up-to-date with emerging trends and platforms in the influencer space

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to relationship building and trend analysis.

📈 Similar Roles Comparison

• Unlike traditional PR roles, this position focuses heavily on influencer marketing and campaign execution
• In comparison to other influencer marketing roles, this position requires a strong understanding of both paid and organic influencer strategies, as well as experience in event planning and brand activations
• Career progression in this role could lead to leadership positions within the marketing department or broader organization

ASSUMPTION: This role offers a unique blend of PR and influencer marketing experience, with a focus on campaign execution and event planning.

📝 Sample Projects

• Developing and executing a seasonal influencer campaign to launch a new product line
• Planning and executing a brand event or influencer activation, from concept development to production and guest management
• Managing a product seeding program to generate organic buzz and high-impact content

ASSUMPTION: These sample projects reflect the key responsibilities and required skills for this role, focusing on campaign execution, event planning, and relationship building.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for the company?
• What are the most significant challenges facing the marketing department currently, and how can this role address them?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its influencer marketing campaigns, and how can this role contribute to improving those metrics?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company's marketing strategy, and their ability to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in PR or influencer marketing within the specified industries
• Prepare examples of successful campaigns and brand activations you've executed, and how you measured their impact
• Demonstrate your network of industry relationships and how you've leveraged them in previous roles
• Follow up with the Recruiting Team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.