PR & Influencer Specialist (UK Market)

📌 Core Information

🔹 Job Title: PR & Influencer Specialist (UK Market)

🔹 Company: White Fox Boutique

🔹 Location: Rosebery, New South Wales, Australia

🔹 Job Type: Full-Time

🔹 Category: Retail

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Growing and managing White Fox's UK influencer program
• Negotiating and managing influencer partnerships and contracts
• Identifying and onboarding fresh talent that aligns with White Fox's goals
• Building strong relationships with key influencers and talent management
• Collaborating with the marketing team to create and coordinate influencer strategies

ASSUMPTION: This role requires a strong understanding of the UK influencer landscape and cultural phenomena to effectively grow White Fox's presence in the UK market.

📋 Key Responsibilities

✅ Work hand in hand with the team to continue to grow our UK influencer program.

✅ Assist with the development and execution of high level influencer activities within the UK market.

✅ Constantly identify and onboard fresh talent that aligns with White Fox’s goals.

✅ Negotiating and managing influencer partnerships, ensuring clear expectations and deliverables.

✅ End to End management of influencer contracts both paid and gifted

✅ Identify and build strong relationships with key influencers in line with White Fox’s brand identity, across all social media platforms.

✅ Liaising with the marketing team to create and coordinate influencer strategies that work across different channels.

✅ Bring proactive and innovative thinking to campaigns as well as strategy.

✅ Building and strengthening relationships with talent and management

✅ Develop, monitor and track engagement and conversions through influencer programs and contracts

✅ Deliver weekly influencer activity reports to the PR & Influencer Manager.

ASSUMPTION: This role requires a high level of organization, proactive approach, and the ability to thrive in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2 years+ proven experience within influencer marketing relevant to the role, with a focus on the UK market

Required Skills:

• Excellent negotiation skills and contract management skills
• Highly organised with strong interpersonal skills
• Proactive, with a solution driven approach and track record of executing fresh ideas
• Impeccable written and verbal communication skills
• Results orientated and brand focused
• Positive and upbeat attitude

Preferred Skills:

• Experience with influencer marketing tools and platforms
• Fluency in additional languages (besides English)

ASSUMPTION: Candidates with experience in the fashion industry or related fields may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: AU$65,000 - AU$85,000 per annum (based on industry standards for a mid-level influencer marketing role in Australia)

Benefits:

• Generous monthly clothing allowance
• Ongoing discounts
• Travelling for brand trips
• Fun events throughout the year
• Full access to in-office White Fox Active Gym

Working Hours: Full-time, Monday to Friday, with flexibility to work additional hours as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically fast fashion

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and collaboration

Founded: 2013, with a brief history of rapid growth and expansion

Company Description:

• White Fox is a globally recognised fashion brand loved by babes and celebs worldwide
• Established in 2013 and based in Sydney, Australia, White Fox has quickly become the go-to online fashion destination
• The company is known for its trendy and affordable clothing, with a strong focus on influencer marketing

Company Specialties:

• Fast fashion
• Influencer marketing
• E-commerce

Company Website: whitefoxboutique.com.au

ASSUMPTION: White Fox's focus on influencer marketing and fast-paced environment may appeal to candidates interested in the fashion industry and digital marketing.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth within the PR and Influencer team

Reporting Structure: This role reports directly to the PR & Influencer Manager

Work Arrangement: On-site, with the possibility of occasional travel for brand trips

Growth Opportunities:

• Progression within the PR and Influencer team
• Expansion of responsibilities as White Fox continues to grow
• Potential to work on international projects and campaigns

ASSUMPTION: This role offers growth opportunities for candidates looking to advance their careers in influencer marketing and the fashion industry.

🌍 Location & Work Environment

Office Type: Modern, on-site office located in Rosebery, New South Wales

Office Location(s): 45-49 Dunning Avenue, Rosebery, NSW 2018, AU

Geographic Context:

• Rosebery is an inner western suburb of Sydney, with a mix of residential, commercial, and industrial areas
• The office is conveniently located near public transportation and various amenities
• Sydney offers a vibrant fashion scene and cultural experiences

Work Schedule: Full-time, with flexibility to work additional hours as needed to accommodate campaign deadlines and events

ASSUMPTION: The on-site work arrangement may appeal to candidates who prefer a structured office environment and the opportunity to collaborate with team members in person.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-person interview with the PR & Influencer Manager and/or other team members
• Final interview with the Head of PR & Influencer Marketing

Key Assessment Areas:

• In-depth knowledge of the UK influencer landscape and cultural phenomena
• Strong negotiation and contract management skills
• Proactive approach and innovative thinking
• Cultural fit with White Fox's brand and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your past achievements in influencer marketing and negotiation
• Demonstrate your understanding of White Fox's brand and the UK market in your application materials
• Prepare thoughtful questions to ask during the interview, showing your interest in the role and the company

ATS Keywords: Influencer marketing, UK market, negotiation, contract management, social media, relationship building, creative thinking, organizational skills, communication skills, interpersonal skills, proactive approach, results oriented, cultural understanding, team collaboration, ambition, fast-paced environment

ASSUMPTION: The interview process for this role may involve assessments of the candidate's knowledge of the UK influencer landscape, negotiation skills, and cultural fit with White Fox's brand.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, Facebook, etc.)
• Influencer marketing tools and platforms (e.g., Grin, Upfluence, BrandSnob)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with influencer marketing tools and platforms may be beneficial for this role, but not strictly required.

👔 Cultural Fit Considerations

Company Values:

• Creative and innovative
• Passionate about fashion
• Collaborative and supportive
• Results-driven and ambitious

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and focused on growth

Self-Assessment Questions:

• Do I have a strong understanding of the UK influencer landscape and cultural phenomena?
• Am I comfortable working in a fast-paced, dynamic environment?
• Do I possess strong negotiation and contract management skills?
• Do I align with White Fox's company values and work style?

ASSUMPTION: Candidates who are passionate about fashion, creative, and results-driven may find White Fox's company culture a good fit.

⚠️ Potential Challenges

• Managing multiple influencer partnerships and contracts simultaneously
• Keeping up with the fast-paced nature of the fashion industry and influencer marketing trends
• Balancing the demands of growing White Fox's UK influencer program while supporting other international markets
• Adapting to the unique cultural nuances of the UK market

ASSUMPTION: These challenges may be offset by the opportunity to work for a growing fashion brand and contribute to its international expansion.

📈 Similar Roles Comparison

• This role is similar to other influencer marketing positions, but with a specific focus on the UK market
• Compared to other mid-level influencer marketing roles, this position offers a competitive salary range and benefits package
• Career progression opportunities may vary depending on the company's growth and expansion plans

ASSUMPTION: Candidates should research similar roles in the influencer marketing industry to better understand the competitive landscape and expectations for this position.

📝 Sample Projects

• Developing and executing a quarterly influencer marketing campaign for the UK market
• Negotiating and managing a long-term partnership with a high-profile UK influencer
• Analyzing and reporting on the performance of influencer marketing campaigns to optimize future strategies

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all potential projects.

❓ Key Questions to Ask During Interview

• How does White Fox differentiate its influencer marketing strategies for different international markets?
• What are the key priorities for growing White Fox's UK influencer program in the first 90 days?
• How does White Fox support the professional development and growth of its employees?
• What are the most rewarding aspects of working in the PR and Influencer team at White Fox?
• How does White Fox measure the success of its influencer marketing campaigns, and what key performance indicators (KPIs) are used?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the team dynamics, as well as to demonstrate their interest and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare thoughtful questions to ask during the interview, showing your interest in the role and the company
• If invited for an interview, arrive on time and dress appropriately for a professional setting
• Follow up after the interview with a thank-you note, reiterating your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.