📌 Core Information
🔹 Job Title: PR Lead
🔹 Company: Virgin Media Ireland
🔹 Location: Macken House, Ireland
🔹 Job Type: Full-Time
🔹 Category: Telecommunications
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing communication campaigns across traditional and digital media
- Focusing on 'digital first' campaigns incorporating influencer marketing and social media
- Supporting key broadband and mobile activations for the business
- Managing talent in relation to promotion around their programmes
- Maintaining excellent working relationships with journalists across various media channels
ASSUMPTION: This role requires a strong understanding of Ireland's media landscape and the ability to create engaging campaigns that resonate with diverse audiences.
📋 Key Responsibilities
✅ Plan and execute communication campaigns for Virgin Media Television covering broadcast, print, digital and social media
✅ Develop specific communications activities for priority programmes including press releases, social media, press conferences, launch events, photo calls, photo shoots, interviews, EPKs, shot lists, production notes and Q&As
✅ Manage talent in relation to promotion around their programmes
✅ Field and answer press inquiries
✅ Provide written press updates and evaluations for priority campaigns
ASSUMPTION: This role involves working under pressure and meeting tight deadlines, as well as maintaining confidentiality and discretion when handling sensitive information.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field
Experience: Minimum of 3 years' experience in PR
Required Skills:
- Strong knowledge of Ireland’s media landscape, including traditional and digital channels
- Demonstrated success in managing high-profile PR campaigns and sustained media coverage
- Strong writing and editing skills
- Ability to work in a fast-paced environment and embrace change
- Excellent attention to detail, with a focus on quality in everything done
- Excellent communication skills
Preferred Skills:
- PR agency experience
- Background in PR or journalism
ASSUMPTION: While not explicitly stated, a strong understanding of the telecommunications industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €55,000 per annum (Based on industry standards for a PR Manager role in Ireland with 3-5 years of experience)
Benefits:
- Generous holiday allowance
- Birthday day off
- Contributory pension
- Healthcare
- Discounts on mobile broadband and cable
Working Hours: Full-time, Monday to Friday, with occasional evenings and weekends as required
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications, with a focus on broadband, cable TV, home phone, and mobile services
Company Size: 501-1,000 employees, providing a medium to large-sized work environment
Founded: 1970, with a rich history in the Irish telecommunications market
Company Description:
- Virgin Media is the leading connected entertainment cable and broadcast business in Ireland
- Offers multi award-winning services including broadband, TV, mobile, and home phone
- Provides the fastest broadband speeds and connectivity solutions for businesses and the public sector
- Invests significantly in home-produced content, including news, current affairs, and drama
Company Specialties:
- Broadband
- Cable TV
- Home Phone
- Broadband for business
- Cable TV for business
- Mobile
- WiFi
- Ireland's Fastest Broadband Network
- Television Network
- Television
- and Ireland's Fastest in-home WiFi
Company Website: www.virginmedia.ie
ASSUMPTION: Virgin Media Ireland is part of Liberty Global, one of the world’s leading converged video, broadband, and communications companies, with operations in six European countries.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the communications team
Reporting Structure: This role reports directly to the Head of Communications
Work Arrangement: On-site, with a focus on collaboration and teamwork within the Macken House office
Growth Opportunities:
- Progression to a senior PR role within the communications team
- Expanding responsibilities to cover additional areas of the business
- Developing expertise in specific areas of interest, such as digital media or influencer marketing
ASSUMPTION: This role offers opportunities for professional development and growth within the Virgin Media Ireland organization.
🌍 Location & Work Environment
Office Type: Corporate office environment, with a focus on collaboration and teamwork
Office Location(s): Macken House, Ireland
Geographic Context:
- Macken House is located in Dublin, the capital and largest city of Ireland
- Dublin offers a vibrant cultural scene, with numerous attractions, restaurants, and entertainment options
- The city is well-connected by public transportation, making it easy to commute to work
Work Schedule: Full-time, Monday to Friday, with occasional evenings and weekends as required
ASSUMPTION: The work environment at Virgin Media Ireland is dynamic and fast-paced, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the hiring manager
- Final interview with the Head of Communications
Key Assessment Areas:
- PR and communication skills
- Understanding of Ireland's media landscape
- Campaign planning and execution
- Writing and editing skills
- Ability to work under pressure and meet deadlines
Application Tips:
- Tailor your resume and cover letter to highlight your relevant PR and communication experience
- Provide specific examples of successful PR campaigns you have managed
- Demonstrate your understanding of Ireland's media landscape and how you would leverage it to create effective campaigns
ATS Keywords: PR, communication plans, digital media, influencer marketing, social media, press releases, event management, media relations, writing skills, time management, attention to detail, confidentiality, flexibility, organizational skills, campaign management, journalism
ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's PR and communication skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- PR and communication software (e.g., Cision, Muck Rack, Agility PR Solutions)
- Social media platforms (e.g., Twitter, Facebook, Instagram)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the needs of the communications team.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Respectful
- Accountable
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on results and delivery
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you able to work collaboratively with a team to deliver results?
- Do you have a customer-focused mindset and a passion for innovation?
ASSUMPTION: Candidates who align with Virgin Media Ireland's company values and work style are more likely to be successful in this role.
⚠️ Potential Challenges
- Managing high-profile PR campaigns and sustained media coverage under tight deadlines
- Working with a diverse range of stakeholders, including journalists, influencers, and talent
- Adapting to a fast-paced, dynamic work environment
- Balancing the demands of multiple priority programmes and campaigns
ASSUMPTION: The successful candidate will be able to navigate these challenges and thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a PR Manager or Communications Manager position in a telecommunications company
- However, this role has a specific focus on 'digital first' campaigns and influencer marketing
- Career progression opportunities may include senior PR roles or moving into a specialist area, such as digital media or influencer marketing
ASSUMPTION: This role offers a unique opportunity to focus on digital media and influencer marketing within the telecommunications industry.
📝 Sample Projects
- Managing a high-profile product launch event, including press conferences, photo calls, and media interviews
- Developing and executing a social media campaign to promote a new television series
- Creating and distributing press releases, production notes, and shot lists for a priority programme
ASSUMPTION: These sample projects are intended to provide an insight into the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the communications department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Virgin Media Ireland support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for growth and progression?
- What is the work-life balance like for someone in this role, and how does the company support work-life balance?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant PR and communication experience
- Prepare examples of successful PR campaigns you have managed and how you would leverage Ireland's media landscape to create effective campaigns
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
