📌 Core Information
🔹 Job Title: PR Manager
🔹 Company: Match Group
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Public Relations
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Shaping external storytelling efforts for Hinge
- Translating company happenings into media stories
- Collaborating cross-functionally with various teams
- Executing media outreach and pitching stories to press
ASSUMPTION: This role requires a strong understanding of media relations and storytelling, as well as a curiosity about emerging technologies and cultural trends.
📋 Key Responsibilities
✅ Implement PR strategies for company announcements
✅ Support story development for various dating-forward and corporate PR storytelling activities
✅ Collaborate with team members, PR agencies, and subject matter experts to support campaign rollouts and media requests
✅ Execute media outreach by pitching and placing stories with lifestyle, tech, and business press
✅ Assist executive communications by crafting talking points, interview prep materials, and early-stage narratives
✅ Organize executive visibility by maintaining and regularly updating a shared view of executive comms activity
✅ Write with clarity by drafting press materials, talking points, and newsroom content
✅ Support team operations by maintaining team tools, calendars, and process documentation
✅ Track culture and trends by monitoring news cycles and identifying timely hooks for reactive and proactive pitching
✅ Manage press inquiries by responding to inbound requests from journalists
ASSUMPTION: This role involves a mix of strategic planning, execution, and collaboration with various teams to achieve communication goals.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, Public Relations, or a related field
Experience: 4+ years of experience in public relations, communications, or journalism, with at least some experience in a fast-paced or consumer-facing organization
Required Skills:
- Strong editorial instincts and understanding of good storytelling
- Media relations experience with a proven track record of landing earned coverage
- Clear, concise writing skills with the ability to adapt tone for different formats
- Curiosity about emerging technologies and their impact on consumer behavior
- Strong organizational skills and attention to detail
- Initiative and adaptability in prioritizing work and troubleshooting issues
Preferred Skills:
- Journalism experience
- Familiarity with dating, relationships, internet culture, and related conversations
- Bilingual or multilingual skills
ASSUMPTION: Candidates with a strong background in media relations, storytelling, and a curiosity about emerging technologies will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $92,500 - $115,000 per year (based on New York City location)
Benefits:
- 401(k) matching: 100% match of the first 10% of pre-tax 401(k) contributions, up to $10,000 per year
- Professional growth: $3,000 annual Learning & Development stipend and free access to Udemy
- Parental leave & planning: 100% paid parental leave (20 paid weeks for both birth and non-birth parents)
- Fertility support: Easy access to fertility care through Carrot, including $10,000 toward fertility preservation
- Date stipend: $100 monthly stipend for epic dates and free Hinge Premium for employees and their loved ones
- Employee Resource Groups (ERGs): Eight ERGs that hold regular meetings, host events, and provide dedicated support to the organization and its community
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, Monday - Friday
ASSUMPTION: The salary range provided is based on market research and internal equity. The benefits listed are subject to change and may vary based on the employee's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on online dating and social connection platforms
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1995, with a rich history in the online dating industry
Company Description:
- Match Group is a global leader in dating and connections, operating over 45 brands in more than 42 languages across 190 countries
- The company is committed to fostering meaningful connections for every single person in the world
- Match Group is publicly traded and headquartered in Dallas, Texas, with offices around the world
Company Specialties:
- Online dating and social connection platforms
- Global expansion and localization of dating services
- Investment in emerging technologies and trends in the dating industry
Company Website: mtch.com
ASSUMPTION: Match Group's extensive experience and global presence in the online dating industry provide a strong foundation for the PR Manager role.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the communications team and the broader organization
Reporting Structure: The PR Manager will report directly to the Senior Director of Communications and work closely with cross-functional teams, including marketing, product, and executive leadership
Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements in the future
Growth Opportunities:
- Advancement within the communications team, such as senior roles or management positions
- Expansion into other areas of the business, such as marketing, product, or corporate communications
- Opportunities to work on high-impact projects and initiatives that drive the company's growth and success
ASSUMPTION: The PR Manager role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative industry.
🌍 Location & Work Environment
Office Type: Urban office environment in New York City
Office Location(s): New York, United States
Geographic Context:
- New York City is a major global hub for media, technology, and finance
- The office is centrally located, providing easy access to public transportation and various amenities
- The city offers a diverse and vibrant culture, with numerous opportunities for networking and professional development
Work Schedule: Full-time, typically Monday - Friday, with flexibility for remote work or adjusted hours as needed
ASSUMPTION: The New York City location provides ample opportunities for networking, collaboration, and exposure to industry trends and events.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- In-depth interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Media relations and storytelling skills
- Understanding of the dating industry and cultural trends
- Adaptability and initiative in handling various tasks and projects
- Alignment with Match Group's core values
Application Tips:
- Highlight relevant media relations experience and success stories in your resume
- Tailor your cover letter to demonstrate your understanding of the dating industry and cultural trends
- Prepare examples of your writing and storytelling skills for the interview
- Research Match Group's mission, values, and recent news to show your enthusiasm and preparation
ATS Keywords: Public Relations, Communications, Media Relations, Storytelling, Dating Industry, Cultural Trends, Emerging Technologies
ASSUMPTION: The application process for the PR Manager role will focus on assessing the candidate's media relations skills, industry knowledge, and cultural fit with Match Group.
🛠️ Tools & Technologies
- Media databases and monitoring tools (e.g., Muck Rack, Agility PR Solutions)
- Project management software (e.g., Asana, Trello)
- Writing and editing tools (e.g., Google Docs, Microsoft Word)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: The PR Manager will utilize a variety of tools and technologies to streamline workflows, enhance collaboration, and improve overall productivity.
👔 Cultural Fit Considerations
Company Values:
- Authenticity: We share, never hide, our words, actions, and intentions
- Courage: We embrace lofty goals and tough challenges
- Empathy: We deeply consider the perspective of others
Work Style:
- Collaborative: The PR Manager will work closely with cross-functional teams to achieve communication goals
- Adaptable: The role requires flexibility and the ability to pivot quickly in response to changing priorities and deadlines
- Data-driven: The PR Manager will use data and insights to inform strategic decisions and measure the impact of communication efforts
Self-Assessment Questions:
- How do you embody Match Group's core values in your daily work?
- Describe a time when you had to adapt quickly to a changing situation or priority. How did you handle it?
- How do you use data and insights to inform your communication strategies and measure their impact?
ASSUMPTION: Candidates who align with Match Group's core values and demonstrate a strong work ethic, adaptability, and data-driven approach will be well-suited for the PR Manager role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Navigating a complex organization with multiple brands and stakeholders
- Keeping up with industry trends and emerging technologies in the dating space
- Balancing reactive and proactive communication efforts to maximize media coverage and impact
ASSUMPTION: The PR Manager role presents unique challenges that require strong organizational skills, adaptability, and a proactive approach to communication and stakeholder management.
📈 Similar Roles Comparison
- Unlike other PR roles, this position focuses specifically on the dating industry and requires a deep understanding of its unique dynamics and trends
- Compared to other mid-sized companies, Match Group offers a global presence and extensive resources for communication and marketing efforts
- Career progression in this role may involve moving into senior roles within the communications team or expanding into other areas of the business
ASSUMPTION: The PR Manager role at Match Group offers a unique blend of industry-specific experience, global reach, and opportunities for career growth and development.
📝 Sample Projects
- Launching a new dating app or feature and developing a comprehensive PR strategy to drive awareness and adoption
- Managing a crisis communication situation, such as a data breach or negative press, and implementing a strategic response to mitigate damage and rebuild reputation
- Executing a targeted media relations campaign to secure coverage in top-tier publications and generate buzz around a specific announcement or initiative
ASSUMPTION: The PR Manager role involves a wide range of projects, from strategic planning and execution to crisis management and reputation building.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the communications department?
- How does the PR Manager role collaborate with other teams, such as marketing and product, to achieve communication goals?
- What are the most pressing challenges facing the company's communication efforts, and how can this role help address them?
- How does Match Group support the professional growth and development of its employees, particularly within the communications team?
- What are the key performance indicators (KPIs) used to measure the success of the PR Manager role, and how are they tracked and reported?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your curiosity, preparation, and commitment to the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant media relations experience and skills, as well as any industry-specific knowledge or cultural insights
- Write a compelling cover letter that demonstrates your understanding of the dating industry, cultural trends, and Match Group's mission and values
- Prepare examples of your writing and storytelling skills, as well as any relevant portfolio pieces or case studies
- Follow up with the hiring manager or talent acquisition team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
