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PR Manager

Nothing
Full-time
On-site
Tokyo, Tōkyō, Japan
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: PR Manager

πŸ”Ή Company: Nothing

πŸ”Ή Location: Tokyo, Tōkyō, Japan

πŸ”Ή Job Type: Full-time, On-site

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: June 23, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing communications strategies for Japan
  • Building and maintaining strong media relationships
  • Leading integrated campaign moments for product launches and brand storytelling
  • Collaborating cross-functionally with various teams to drive impact
  • Monitoring local reputation and managing issues as needed

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a deep understanding of the Japan media landscape.

πŸ“‹ Key Responsibilities

βœ… Lead our communications strategy for Japan, from planning to execution, aligned with Japan marketing goals and global communications priorities

βœ… Be the local voice of the brand, helping drive awareness and trust across all touchpoints

βœ… Own media relations: build strong relationships with media, journalists and reviewers in tech, lifestyle, business and design

βœ… Lead integrated campaign moments for product launches, brand storytelling, and thought leadership

βœ… Manage our local PR agency to deliver world-class output

βœ… Act as the go-to comms partner for the Japan leadership team

βœ… Collaborate cross-functionally with marketing, community, and commercial teams to drive impact

βœ… Monitor local reputation, manage issues and crisis comms as needed

βœ… Track coverage, sentiment, and performance, and keep pushing for more

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Marketing, or a related field

Experience: Proven experience in consumer tech PR, including direct media pitching and agency collaboration

Required Skills:

  • Excellent communication, negotiation, and relationship-building skills
  • Deep knowledge of pop culture, internet culture, and social media trends
  • Results-driven mindset with a clear focus on achieving KPIs
  • Bilingual: fluent in Japanese and advanced/business in English

Preferred Skills:

  • Experience with data analysis and marketing analytics
  • Knowledge of crisis management and issues comms

ASSUMPTION: While not explicitly stated, a strong understanding of data analysis and marketing analytics is highly desirable for this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a PR Manager role in Tokyo, the estimated salary range is Β₯7,000,000 - Β₯10,000,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

  • Health insurance
  • Retirement benefits
  • Generous vacation policy
  • Opportunities for professional development

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM with flexibility for project needs

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Nothing operates in the technology, information, and internet industry, focusing on creating innovative and exciting tech products.

Company Size: Nothing is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment.

Founded: Nothing was founded in 2020, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

  • Nothing is building a world where tech is fun again, focusing on creating exciting and innovative products
  • The company is known for its unique and distinctive product designs, with a strong emphasis on user experience and sustainability
  • Nothing operates with a radical spirit, with four core values driving its culture: Be the change, Pride in the product, Thrive on diversity, and Survive

Company Specialties:

  • Consumer electronics
  • Smartphones
  • Audio products
  • Smart wearables

Company Website: nothing.tech

ASSUMPTION: Nothing's focus on innovation and unique product design sets it apart in the tech industry, providing opportunities for creative and passionate individuals.

πŸ“Š Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and autonomy in managing communications strategies.

Reporting Structure: The PR Manager for Japan will report to the Japan Marketing Lead/General Manager and collaborate with regional leaders, teams, and agencies, as well as global functional teams.

Work Arrangement: This role is on-site, with a requirement to be based in Tokyo. However, there may be flexibility for remote work for specific tasks or projects.

Growth Opportunities:

  • Potential to grow into a regional or global role as the company expands
  • Opportunities to work on high-profile campaigns and product launches
  • Chance to develop leadership skills by managing local PR agency output

ASSUMPTION: This role offers significant growth potential as Nothing continues to expand its product offerings and global presence.

🌍 Location & Work Environment

Office Type: Nothing's Tokyo office is a collaborative and dynamic workspace, reflecting the company's radical spirit and focus on innovation.

Office Location(s): John Street, London, England, GB (global headquarters); Tokyo, Tōkyō, Japan (Japan office)

Geographic Context:

  • Tokyo is a major global city with a vibrant tech industry and a strong focus on innovation
  • The city offers a high quality of life, with a rich cultural scene and numerous entertainment options
  • Tokyo is well-connected by public transportation, making it easy to commute to and from the office

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project needs and potential overtime during high-pressure periods.

ASSUMPTION: The work environment at Nothing's Tokyo office is fast-paced and dynamic, with a strong emphasis on collaboration and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • In-depth interview with the Japan Marketing Lead/General Manager and other stakeholders
  • Final interview with senior leadership

Key Assessment Areas:

  • Communication skills and media relations experience
  • Understanding of the Japan media landscape and cultural context
  • Strategic thinking and campaign planning abilities
  • Cultural fit with Nothing's values and work environment

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of Nothing's brand and products in your application materials
  • Prepare examples of your past PR campaigns and their outcomes to discuss during the interview

ATS Keywords: Public Relations, Media Relations, Communication, Data Analysis, Marketing Analytics, Crisis Management, Campaign Management, Relationship Building, Bilingual Communication, Cultural Awareness, Influencer Engagement, Strategic Thinking, Results Driven, Brand Storytelling, Community Engagement, Collaboration

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant experience and cultural fit.

πŸ› οΈ Tools & Technologies

  • Media monitoring and analytics tools (e.g., Mention, Brand24)
  • Project management software (e.g., Asana, Trello)
  • Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Nothing's internal systems and the candidate's preferences.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Be the change
  • Pride in the product
  • Thrive on diversity
  • Survive

Work Style:

  • Collaborative and dynamic
  • Fast-paced and innovative
  • Focused on achieving results and driving business outcomes

Self-Assessment Questions:

  • Do you have a proactive and action-oriented approach to your work?
  • Are you comfortable stepping outside of your comfort zone to drive change?
  • Do you thrive in a diverse and inclusive work environment?
  • Are you results-driven and focused on achieving KPIs?

ASSUMPTION: Cultural fit is a critical aspect of the hiring process at Nothing, with a strong emphasis on aligning with the company's core values.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced environment
  • Navigating the unique cultural landscape of the Japan media market
  • Balancing the need for global alignment with the requirement to tailor communications strategies for the Japan market
  • Adapting to Nothing's dynamic and sometimes unpredictable work environment

ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and strategic mindset to overcome.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior PR Manager or PR Director role, with a focus on developing and executing communications strategies for a specific region
  • Unlike some other PR roles, this position requires a strong understanding of the Japan media landscape and cultural context
  • Career progression in this role may involve moving into a regional or global PR leadership position as Nothing continues to expand

ASSUMPTION: While this role shares similarities with other senior PR roles, its focus on the Japan market and Nothing's unique company culture sets it apart.

πŸ“ Sample Projects

  • Developing and executing a launch campaign for a new Nothing smartphone in the Japan market
  • Managing a crisis communications situation related to a product recall or negative media coverage
  • Collaborating with global functional teams to develop and implement a thought leadership campaign for Nothing's founders or executives

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that the PR Manager for Japan may face in this role.

❓ Key Questions to Ask During Interview

  • How does Nothing approach product launches in the Japan market compared to other regions?
  • Can you describe the team structure and dynamics within the Japan marketing team?
  • How does Nothing's culture and values translate into the day-to-day work environment in the Tokyo office?
  • What opportunities are there for professional development and growth within this role?
  • How does Nothing balance the need for global alignment with the requirement to tailor communications strategies for specific markets?

ASSUMPTION: These questions are designed to provide insight into the specific aspects of the role and work environment that are most relevant to the candidate's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your past PR campaigns and their outcomes to discuss during the interview
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.