PR Manager

📌 Core Information

🔹 Job Title: PR Manager

🔹 Company: ComparaJá

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: Full-time, Hybrid (3 days on-site)

🔹 Category: Marketing & Communications

🔹 Date Posted: April 24, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (with hybrid option)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing PR strategies to enhance brand visibility
• Building and maintaining relationships with media, partners, and stakeholders
• Creating engaging content for various channels, including digital platforms
• Analyzing and reporting on PR campaign performance and making data-driven decisions

ASSUMPTION: This role requires a strong background in PR and content creation, with a focus on digital platforms. Candidates should have experience in building relationships with media and partners, as well as a strategic mindset to drive successful campaigns.

📋 Key Responsibilities

✅ Writing news articles, blog posts, and other content to engage media interest

✅ Establishing and maintaining relationships with partners, media representatives, and other stakeholders

✅ Formulating and implementing PR and partnerships strategies for the brand

✅ Analyzing campaign results and applying necessary actions to improve performance

✅ Establishing partnerships with companies, agencies, and providers to enhance brand visibility

✅ Generating new content ideas, both written and video, and representing the brand in public initiatives

ASSUMPTION: The role requires strong writing skills, attention to detail, and the ability to work independently and collaboratively. Candidates should be comfortable working in a fast-paced environment and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communication, or a related field

Experience: 2-5 years of experience in PR, content creation, or a related role

Required Skills:

• Excellent written and verbal communication skills in Portuguese and English
• Strong analytical and problem-solving skills
• Ability to work independently and in a team environment
• Strategic mindset and ability to make data-driven decisions
• Familiarity with Google Analytics and other relevant tools

Preferred Skills:

• SEO knowledge
• Email marketing experience
• Social media management experience
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the financial services industry or a related field may have an advantage. Familiarity with the Portuguese media landscape is also beneficial.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for mid-level PR roles in Lisbon)

Benefits:

• Hybrid work format (3 days on-site in Lisbon)
• Weekly breakfasts
• Annual events and team-building activities
• Opportunity to work directly with the Founder, Managing Director, and Head of Marketing
• Chance to learn about personal finance and gain expertise in marketing digital content

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week

ASSUMPTION: The salary range is an estimate based on industry standards for mid-level PR roles in Lisbon. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. ComparaJá is a platform that simplifies the process of finding, negotiating, and obtaining the best credit, debit, savings, energy, and telecom contracts, as well as insurance, for consumers.

Company Size: 51-200 employees. This size allows for a more personal work environment with ample opportunities for growth and collaboration.

Founded: 2015. ComparaJá has been operating in the Portuguese market for nearly a decade, providing consumers with a comprehensive and user-friendly platform for comparing financial products and services.

Company Description:

• ComparaJá is a free, online platform that simplifies the process of finding and obtaining the best financial products and services for consumers
• The company offers a wide range of products, including credit, debit, savings, energy, telecom, and insurance
• ComparaJá provides consumers with a single platform to compare offers, negotiate, and obtain the best deals, saving them time and money

Company Specialties:

• Credit products (personal loans, mortgages, etc.)
• Debit cards and credit cards
• Savings accounts and deposits
• Energy and telecom contracts
• Insurance products

Company Website: www.comparaja.pt

ASSUMPTION: ComparaJá's mission is to help Portuguese consumers make informed and conscious decisions about their finances by providing them with access to impartial, rigorous, and independent information about various financial products and services.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in PR, content creation, or a related field.

Reporting Structure: The PR Manager will report directly to the Founder, Managing Director, and Head of Marketing, working closely with them to develop and implement PR strategies.

Work Arrangement: Hybrid. The role requires 3 days of on-site work in Lisbon, with the remaining 2 days being flexible for remote work.

Growth Opportunities:

• Learning about personal finance and gaining expertise in marketing digital content
• Working directly with the Founder, Managing Director, and Head of Marketing to develop and implement PR strategies
• Potential career advancement opportunities within the company as it continues to grow

ASSUMPTION: This role offers candidates the opportunity to work in a dynamic and growing industry, with ample opportunities for professional development and growth.

🌍 Location & Work Environment

Office Type: On-site with hybrid option. The role requires 3 days of on-site work at the ComparaJá office in Lisbon.

Office Location(s): Praça de Alvalade, Lisbon, Portugal

Geographic Context:

• Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
• The city is known for its rich history, vibrant culture, and beautiful architecture
• Lisbon offers a high quality of life, with a mild climate, affordable cost of living, and a strong job market

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week

ASSUMPTION: Lisbon is an attractive city for professionals, offering a combination of a high quality of life, affordable cost of living, and a strong job market. The hybrid work arrangement allows for a better work-life balance while still providing the opportunity to collaborate and build relationships with colleagues in person.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Founder, Managing Director, and Head of Marketing

Key Assessment Areas:

• Communication skills and ability to create engaging content
• Strategic thinking and ability to develop and implement PR campaigns
• Analytical skills and ability to report on campaign performance
• Cultural fit and alignment with ComparaJá's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Portuguese media landscape and ComparaJá's mission
• Showcase your ability to create engaging content and develop strategic PR campaigns
• Prepare questions to ask the interviewer about the company, team, and role to demonstrate your interest and engagement

ATS Keywords: PR, content creation, partnerships, media relations, strategic planning, campaign analysis, Google Analytics, Portuguese media, financial services

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant experience and skills. Demonstrating a strong understanding of the Portuguese media landscape and ComparaJá's mission will also be important for success in the application process.

🛠️ Tools & Technologies

• Google Analytics
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Content management systems (CMS) and social media platforms
• PR and media monitoring tools (e.g., Mention, Brand24, etc.)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates. ComparaJá may provide training and support to help new hires develop their skills in these areas.

👔 Cultural Fit Considerations

Company Values:

• Transparency and integrity in all aspects of the business
• Customer-centric approach, focusing on the needs and preferences of consumers
• Continuous learning and improvement, with a commitment to staying up-to-date with industry trends and best practices

Work Style:

• Collaborative and team-oriented, with a focus on working together to achieve common goals
• Adaptable and flexible, with a willingness to take on new challenges and responsibilities as needed
• Data-driven and analytical, with a commitment to making informed decisions based on evidence and data

Self-Assessment Questions:

• How do you align with ComparaJá's values of transparency, customer-centricity, and continuous learning?
• How do you approach working collaboratively and adaptably in a team environment?
• How do you use data and analytics to inform your decision-making and improve your performance?

ASSUMPTION: Candidates who are a strong cultural fit for ComparaJá will demonstrate a commitment to the company's values and a willingness to work collaboratively and adaptably in a team environment. They will also be data-driven and analytical, with a commitment to making informed decisions based on evidence and data.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Building and maintaining relationships with a diverse range of stakeholders, including media, partners, and consumers
• Adapting to changes in the media landscape and industry trends
• Working in a hybrid environment, balancing on-site and remote work effectively

ASSUMPTION: These challenges are common in PR and content creation roles, and candidates should be prepared to manage multiple priorities, adapt to changes, and work effectively in a hybrid environment.

📈 Similar Roles Comparison

• Compared to other PR and content creation roles, this position offers a unique opportunity to work in the financial services industry and help consumers make informed decisions about their finances
• Candidates with experience in the financial services industry or a related field may have an advantage in this role
• Career progression opportunities may be available within the company as it continues to grow and expand its offerings

ASSUMPTION: This role offers a unique opportunity to work in the financial services industry and help consumers make informed decisions about their finances. Candidates with experience in the industry or a related field may have an advantage in this role, and career progression opportunities may be available within the company as it continues to grow and expand its offerings.

📝 Sample Projects

• Developing and implementing a PR campaign to launch a new financial product or service
• Creating engaging content for a blog or social media platform to educate consumers about personal finance topics
• Analyzing the performance of a PR campaign and making data-driven recommendations to improve future campaigns

ASSUMPTION: These sample projects are illustrative of the types of tasks and responsibilities that the PR Manager may be expected to perform in this role. Candidates should be prepared to demonstrate their ability to develop and implement strategic PR campaigns, create engaging content, and analyze campaign performance.

❓ Key Questions to Ask During Interview

• How does ComparaJá differentiate itself from other financial services providers in the market?
• What are the key priorities for this role in the first 90 days?
• How does ComparaJá support the professional development and growth of its employees?
• What are the most important qualities and skills for success in this role?
• How does ComparaJá approach work-life balance and employee well-being?

ASSUMPTION: These questions are designed to help candidates better understand the company, team, and role, as well as to demonstrate their interest and engagement in the application process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://job-boards.greenhouse.io/comparaja/jobs/6554079003
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare questions to ask the interviewer about the company, team, and role to demonstrate your interest and engagement
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.