📌 Core Information
🔹 Job Title: PR Manager
🔹 Company: Skechers
🔹 Location: St. Albans, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Retail
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Enhancing Skechers' brand visibility through strategic marketing and PR campaigns
- Collaborating with Skechers Ambassadors and Athletes to foster growth in Lifestyle and Performance divisions
- Representing Skechers at events and trade exhibitions
- Managing and developing a PR Assistant
ASSUMPTION: This role requires a strong understanding of the footwear and athletic industry, as well as exceptional communication skills and the ability to build relationships with media representatives and influencers.
📋 Key Responsibilities
✅ Oversee and guide PR marketing campaigns to ensure alignment with brand messaging and target audience
✅ Strategically coordinate and develop targeted pitches for Skechers lifestyle and Skechers Performance to secure placements and articles in appropriate media channels
✅ Be the direct line manager to the PR Assistant, responsible for day-to-day supervision, supporting systems training, and continued development
✅ Attend events and trade exhibitions to represent Skechers and cultivate strong relationships with Ambassadors, media representatives, and influencers
ASSUMPTION: This role requires a high degree of professionalism, tact, and diplomacy, as well as the ability to multi-task and work to tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven PR experience within the footwear or athletic industry
Required Skills:
- Exceptional verbal and written communication skills
- Excellent organisational skills with a keen eye for detail
- Ability to develop strong interpersonal relationships at all levels
- Proficient in MS Office packages, Adobe Photoshop, and Meltwater
- Knowledge of popular culture and current fashion/footwear trends
- Knowledge of football, running, and other sports
Preferred Skills:
- Background or knowledge in footwear design principles and technological innovations
ASSUMPTION: A background in footwear design principles and technological innovations is highly desirable but not strictly required for this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £55,000 per annum (Based on industry standards for a PR Manager with 5-10 years of experience in the UK retail sector)
Benefits:
- Competitive salary and benefits package
- Opportunities for career growth and development
- Fun and dynamic work environment
- Product discount
- Free onsite parking
Working Hours: Full-time, with flexibility to work unsociable hours, weekends, and extended hours when necessary
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Skechers operates in the competitive retail sector, focusing on footwear, fashion, and e-commerce. The company is a global brand with a presence in over 180 countries and territories.
Company Size: Skechers is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and development but may also mean a more structured and hierarchical work environment.
Founded: Skechers was founded in 1992 and has since grown into a Fortune 500® company.
Company Description:
- Skechers designs, develops, and markets a diverse range of lifestyle and performance footwear, apparel, and accessories
- The company is focused on delivering style, comfort, innovation, and quality at a reasonable price
- Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through its retail locations
Company Specialties:
- Footwear
- Fashion
- Retail
- E-commerce
Company Website: http://about.skechers.com/careers/
ASSUMPTION: Skechers' focus on comfort technologies and diverse product portfolio sets it apart in the competitive retail sector.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for career growth and development within the company.
Reporting Structure: The PR Manager will report directly to the Head of PR and will manage a PR Assistant.
Work Arrangement: This role is on-site, with flexibility to work from home occasionally. However, the role requires regular travel to meet with editors, press, influencers, and attend trade shows and Skechers-hosted events.
Growth Opportunities:
- Progression to a Senior PR Manager or Head of PR role
- Expanding the PR team and taking on additional responsibilities
- Gaining experience in international PR and working with global teams
ASSUMPTION: This role offers opportunities for career growth and development within the company, particularly for candidates with strong communication skills and a passion for the retail industry.
🌍 Location & Work Environment
Office Type: Skechers' St. Albans office is a corporate office, with a professional and dynamic work environment.
Office Location(s): St. Albans, United Kingdom
Geographic Context:
- St. Albans is located approximately 20 miles north of London, offering a balance between city and countryside living
- The area has excellent transport links, with easy access to London by train or car
- St. Albans has a vibrant cultural scene, with a variety of shops, restaurants, and historical attractions
Work Schedule: Full-time, with flexibility to work unsociable hours, weekends, and extended hours when necessary
ASSUMPTION: The St. Albans office offers a professional and dynamic work environment, with easy access to London and a vibrant local culture.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- Face-to-face interview with the Head of PR and PR Manager
- Final interview with the Senior Leadership Team
Key Assessment Areas:
- Communication skills and ability to create engaging content
- Organisational skills and attention to detail
- Interpersonal skills and ability to build relationships
- Knowledge of the footwear and athletic industry and current trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant PR experience and communication skills
- Include specific examples of successful PR campaigns you have managed or contributed to
- Demonstrate your understanding of Skechers' brand and products, and how your skills and experience align with the company's values
ATS Keywords: PR, Marketing, Public Relations, Brand Visibility, Media Relations, Event Management, Team Management, MS Office, Adobe Photoshop, Meltwater, Retail, Footwear, Athletic Industry
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on communication skills and relevant PR experience.
🛠️ Tools & Technologies
- MS Office (Word, Excel, PowerPoint)
- Adobe Photoshop
- Meltwater
ASSUMPTION: Proficiency in these tools is essential for this role, as they are used daily for creating content, managing campaigns, and tracking media coverage.
👔 Cultural Fit Considerations
Company Values:
- Comfort: Skechers prioritizes comfort in all aspects of its products and work environment
- Innovation: The company encourages creativity and continuous improvement
- Quality: Skechers is committed to delivering high-quality products and services
Work Style:
- Collaborative: Skechers encourages teamwork and collaboration across departments
- Dynamic: The work environment is fast-paced and ever-changing, with a focus on staying ahead of industry trends
- Customer-focused: The company prioritizes the needs and preferences of its customers
Self-Assessment Questions:
- How do you align with Skechers' focus on comfort and innovation in your approach to PR?
- How do you stay up-to-date with current fashion and footwear trends, and how do you incorporate this knowledge into your PR strategies?
- How do you balance the need for creativity and innovation with the need for consistent, high-quality output?
ASSUMPTION: Candidates who are a strong cultural fit for Skechers will demonstrate a passion for the company's products, a commitment to its values, and a willingness to adapt to its dynamic work environment.
⚠️ Potential Challenges
- The competitive nature of the retail sector and the need to stay ahead of industry trends
- The requirement to work unsociable hours, weekends, and extended hours when necessary
- The need to balance multiple priorities and deadlines, and to make decisions under pressure
- The need to travel regularly to meet with editors, press, influencers, and attend trade shows and Skechers-hosted events
ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should be prepared to adapt to a fast-paced and dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a PR Manager role in other retail or fashion companies, but may have a greater focus on the footwear and athletic industry
- Compared to other PR Manager roles, this position may offer more opportunities for international travel and global collaboration
- Career progression in this role may involve moving into a Senior PR Manager or Head of PR position, or expanding the PR team and taking on additional responsibilities
ASSUMPTION: Candidates should research similar roles in the retail and fashion sectors to gain a better understanding of the industry and the specific requirements of this position.
📝 Sample Projects
- Developing and executing a PR campaign to launch a new Skechers footwear line
- Managing media relations for a Skechers-sponsored athletic event or competition
- Creating and distributing press releases and media alerts to secure coverage in relevant publications and platforms
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role, but may not be exhaustive or representative of all aspects of the job.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall PR strategy for Skechers?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Skechers support the professional development and growth of its PR team members?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Skechers approach diversity, equity, and inclusion in its PR strategies and initiatives?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they will be working with, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant PR experience and communication skills
- Prepare examples of successful PR campaigns you have managed or contributed to
- Be ready to discuss your understanding of Skechers' brand and products, and how your skills and experience align with the company's values
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
