📌 Core Information
🔹 Job Title: PR Manager
🔹 Company: Philips
🔹 Location: Shanghai, China
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing PR strategies to align with Philips' brand goals in China
- Building relationships with local media and health experts to enhance brand recognition
- Collaborating with various teams, including RBU, Media, Social, and Insights, to drive consumer engagement
- Translating global and BU marketing strategies into PR and content strategies
- Executing PR initiatives and engaging with media to maximize brand impact
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Establish and execute PR strategies that align with Philips' brand goals in China
✅ Build and maintain relationships with local media and health experts to support ongoing PR efforts
✅ Collaborate with RBU category to elevate consumer CDJ experience and contribute to consumer scale and efficiency
✅ Develop category content thinking with best-practice facilities to improve organization-wide marketing proficiency
✅ Communicate with global and BU marketing teams to translate strategies into PR and content strategies
✅ Execute PR initiatives and engage with media to maximize brand impact and elevate consumer recognition of Philips brand and product categories
ASSUMPTION: The role requires a balance of strategic planning, relationship building, and tactical execution to achieve desired outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in PR, with a proven track record of driving business results
Required Skills:
- Strong PR expertise and ability to connect impact with business results
- Strong ownership with good collaboration spirit
- PR proficiency and strong relationship with media
- Self-driving, open-minded, and welcoming of new initiatives
- Maturity to independently manage projects and strong influence power
- Entrepreneurial spirit, result-driven, and strong analytical justification for decisions
Preferred Skills:
- Experience working in the health technology industry
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the health technology industry or additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a PR Manager role in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year. This range takes into account the candidate's experience level and the company's size and industry.
Benefits:
- Health benefits
- Flexible work schedule
- Access to local well-being focused activities
- Professional but fun workplace
- Dynamic team atmosphere
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Philips operates in the health technology industry, focusing on improving people's health and well-being through meaningful innovation. They aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.
Company Size: Philips is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse experiences.
Founded: Philips was founded in 1891 and has since grown into a global leader in health technology, with a strong presence in both consumer and professional healthcare markets.
Company Description:
- Philips focuses on improving people's health and well-being through meaningful innovation
- The company aims to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities
- Philips sees healthcare as a connected whole, helping people live healthily, preventing disease, and aiding recovery
Company Specialties:
- Healthcare
- Medical Devices
- Health systems
- Cardiology
- Healthtech
- Oncology
- Respiratory
- Fertility and Pregnancy
- Connected Care
Company Website: philips.com
ASSUMPTION: Philips' focus on improving lives and its diverse product offerings create a unique work environment with a strong mission.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the organization.
Reporting Structure: The PR Manager will report to the Philips Personal Health PR leader and collaborate with various teams, including RBU, Media, Social, and Insights.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work or hybrid arrangements, depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Expanding the business and driving category growth in China
- Gaining experience in the health technology industry and working with global teams
- Developing leadership and management skills through collaboration with various teams
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: Philips' Shanghai office is a modern, professional workspace with a collaborative and dynamic atmosphere.
Office Location(s): Philips Personal Health, Daning A2 PIC, Shanghai
Geographic Context:
- Shanghai is a bustling metropolis with a vibrant culture, rich history, and numerous attractions
- The city offers a mix of traditional and modern architecture, with a diverse food scene and lively nightlife
- Shanghai is a major economic hub and a global leader in various industries, including finance, technology, and healthcare
Work Schedule: Standard working hours (Monday-Friday, 9:00 AM - 6:00 PM) with the possibility of occasional overtime or flexible hours, depending on project demands.
ASSUMPTION: The dynamic and fast-paced environment of Shanghai, combined with Philips' innovative culture, creates an exciting work environment for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
Key Assessment Areas:
- PR expertise and strategic thinking
- Communication and interpersonal skills
- Collaboration and teamwork
- Problem-solving and analytical skills
- Cultural fit and alignment with Philips' values
Application Tips:
- Tailor your resume and cover letter to highlight your PR experience and relevant skills
- Prepare examples of your past PR campaigns and their outcomes
- Research Philips and the health technology industry to demonstrate your knowledge and enthusiasm
ATS Keywords: PR, communications, strategy, media relations, campaign management, health technology, Philips
ASSUMPTION: The interview process will focus on assessing the candidate's PR expertise, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- PR software and tools (e.g., Muck Rack, Agility PR Solutions, Cision)
- Social media platforms (e.g., WeChat, Weibo, LinkedIn)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Quality
- Integrity
- Teamwork
- Joy at work
Work Style:
- Collaborative and team-oriented
- Results-driven and entrepreneurial
- Open-minded and innovative
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and entrepreneurial in your approach to work?
- Are you open-minded and adaptable to change?
ASSUMPTION: Candidates who align with Philips' values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to cultural differences and working with global teams
- Navigating the complexities of the health technology industry
ASSUMPTION: These challenges can be overcome with strong communication, organizational, and interpersonal skills, as well as a willingness to adapt and learn.
📈 Similar Roles Comparison
- Compared to other PR Manager roles, this position offers a unique focus on the health technology industry and the opportunity to work with a global leader in the field
- Philips' size and global presence provide opportunities for career growth and development not available in smaller organizations
- This role requires a balance of strategic thinking, tactical execution, and stakeholder management, which may differ from other PR roles
ASSUMPTION: Candidates should consider their long-term career goals and the unique aspects of this role when comparing it to other PR Manager positions.
📝 Sample Projects
- Developing and executing a PR campaign to launch a new Philips product in the Chinese market
- Managing a crisis communication situation for Philips in response to a product recall or negative media coverage
- Creating and implementing a thought leadership strategy for a Philips executive, positioning them as a spokesperson for the company and the health technology industry
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the PR Manager in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Philips Personal Health division?
- How does Philips support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Philips measure the success of its PR campaigns and initiatives?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your PR experience and relevant skills
- Prepare examples of your past PR campaigns and their outcomes
- Research Philips and the health technology industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
