📌 Core Information
🔹 Job Title: PR Manager
🔹 Company: Match Group
🔹 Location: New York, United States
🔹 Job Type: Full-Time
🔹 Category: Public Relations
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Shaping external storytelling efforts for Hinge
- Translating company happenings into earned media stories
- Collaborating cross-functionally with various teams and stakeholders
- Executing media outreach and building relationships with reporters
ASSUMPTION: This role requires a strong communicator with a background in public relations, communications, or journalism, and a passion for storytelling.
📋 Key Responsibilities
✅ Implement PR strategies for company announcements
✅ Support story development for various dating-forward and corporate PR storytelling activities
✅ Collaborate cross-functionally with team members, PR agencies, subject matter experts, and research partners
✅ Execute media outreach by pitching and placing stories with lifestyle, tech, and business press
✅ Assist executive communications by crafting talking points, interview prep materials, and early-stage narratives
✅ Organize executive visibility by maintaining and regularly updating a shared view of executive comms activity
✅ Write with clarity by drafting press materials, talking points, and newsroom content
✅ Support team operations by maintaining team tools, calendars, and process documentation
✅ Track culture and trends by monitoring news cycles and identifying timely hooks for reactive and proactive pitching
✅ Manage press inquiries by responding to inbound requests from journalists
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, Public Relations, or a related field
Experience: 4+ years of experience in public relations, communications, or journalism, with at least some experience in a fast-paced or consumer-facing organization
Required Skills:
- Strong editorial instincts and ability to frame stories for reporters
- Media relations experience with a proven track record of landing earned coverage
- Clear, concise writing with the ability to adapt tone for different formats
- Curiosity about emerging technologies and their impact on consumer behavior
- Cultural engagement with an interest in dating, relationships, internet culture, and related conversations
- Team-oriented with strong collaboration and communication skills
- Research-minded with a keen ability to ask thoughtful questions and dig into data or trends
- Organized and detail-oriented with strong follow-through on tasks
- Initiative and adaptability with the ability to prioritize work, troubleshoot issues, and stay flexible as priorities shift
- Values-aligned with a passion for supporting a mission-centered brand
Preferred Skills:
- Previous experience working with PR agencies
- Familiarity with the dating industry or related fields
ASSUMPTION: Candidates with a strong portfolio showcasing their writing and media relations skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $92,500 - $115,000 per year (based on New York City market rates for a PR Manager with 5-10 years of experience)
Benefits:
- 401(k) matching: 100% match of the first 10% of pre-tax 401(k) contributions, up to $10,000 per year
- Professional growth: $3,000 annual Learning & Development stipend and free access to Udemy
- Parental leave & planning: 100% paid parental leave (20 paid weeks for both birth and non-birth parents)
- Fertility support: Easy access to fertility care through Carrot, including $10,000 toward fertility preservation
- Date stipend: $100 monthly stipend for epic dates and free Hinge Premium for employees and their loved ones
- Employee Resource Groups (ERGs): Eight ERGs that hold regular meetings, host events, and provide dedicated support to the organization and its community
Working Hours: Full-time, Monday-Friday, with some flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the New York City area. Actual compensation may vary based on factors such as the candidate's work experience, education, and internal peer equity.
📌 Applicant Insights
🔍 Company Context
Industry: Match Group operates in the online dating industry, with a focus on creating meaningful connections for singles worldwide.
Company Size: Match Group is a large corporation with 1,001-5,000 employees, offering a wide range of opportunities for career growth and development.
Founded: Match Group was founded in 1993 and has since grown to operate more than 45 brands under its portfolio, including Match, OkCupid, Tinder, and Hinge.
Company Description:
- Match Group is on a mission to spark meaningful connections for every single person in the world
- The company pioneered the concept of online dating and continues to foster innovation in the industry
- Match Group operates more than 20 offices around the world and has hundreds of millions of singles using its products
Company Specialties:
- Online dating platforms
- Social networking
- Relationship-focused technology
Company Website: mtch.com
ASSUMPTION: Match Group's large size and global presence offer applicants a dynamic and diverse work environment with numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the company
Reporting Structure: The PR Manager will report directly to the Head of Communications or a similar role within the organization
Work Arrangement: On-site, with some flexibility for remote work as needed
Growth Opportunities:
- Potential career progression to Senior PR Manager or Director of Communications
- Opportunities to work on high-profile campaigns and projects
- Chance to gain experience in a fast-paced, dynamic industry
ASSUMPTION: This role offers a unique opportunity for a strong communicator to make a significant impact on the company's external storytelling efforts and grow their career within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities and a focus on employee well-being
Office Location(s): New York, United States
Geographic Context:
- New York City is a major hub for the tech and media industries, offering ample opportunities for networking and professional growth
- The city's vibrant culture and diverse population provide a rich backdrop for storytelling and engagement
- New York City is known for its fast-paced, competitive work environment, which may appeal to candidates seeking a challenging and dynamic role
Work Schedule: Full-time, Monday-Friday, with some flexibility for remote work as needed
ASSUMPTION: The New York City office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss qualifications and fit
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership or other stakeholders
- Background check and offer extension
Key Assessment Areas:
- Writing and communication skills
- Media relations experience and success
- Cultural fit and alignment with company values
- Problem-solving and critical thinking skills
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include specific examples of your media relations success and storytelling prowess
- Demonstrate your understanding of the dating industry and Hinge's mission
- Prepare thoughtful questions to ask during the interview process
ATS Keywords: Public Relations, Communications, Media Relations, Storytelling, Dating Industry, Hinge, PR Manager, New York
ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, media relations experience, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite
- PR software and tools (e.g., Cision, Muck Rack, Agility PR Solutions)
- Social media platforms (e.g., Twitter, LinkedIn, Facebook)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The PR Manager will be expected to be proficient in using various PR software tools and platforms to execute their responsibilities effectively.
👔 Cultural Fit Considerations
Company Values:
- Authenticity: Share, never hide, words, actions, and intentions
- Courage: Embrace lofty goals and tough challenges
- Empathy: Deeply consider the perspective of others
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and impact
Self-Assessment Questions:
- Do you share your words, actions, and intentions openly and honestly?
- Are you comfortable working in a fast-paced, dynamic environment and embracing challenges?
- Do you actively consider the perspectives of others and strive to understand their needs and wants?
ASSUMPTION: Match Group values a strong cultural fit and seeks candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse stakeholders and balancing competing priorities
- Navigating a fast-paced, dynamic work environment
- Adapting to changes in the media landscape and industry trends
ASSUMPTION: The PR Manager role at Match Group presents unique challenges and opportunities for growth and development in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other PR Manager roles, this position offers a unique opportunity to work on high-profile campaigns and projects within the online dating industry
- Match Group's large size and global presence provide ample opportunities for professional growth and development
- Career progression in this role may lead to senior-level positions within the organization or other opportunities within the industry
ASSUMPTION: This role offers a unique blend of industry-specific context and growth opportunities for candidates seeking to advance their careers in public relations.
📝 Sample Projects
- Launching a new dating app or feature and securing media coverage
- Managing a crisis communications situation and protecting the company's reputation
- Executing a strategic communications campaign to raise awareness of a specific brand or product
ASSUMPTION: The PR Manager role at Match Group involves a wide range of projects and initiatives, requiring strong communication skills and adaptability.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the PR team currently, and how can this role help address them?
- How does the PR team collaborate with other departments, such as marketing and product, to ensure consistent messaging and branding?
- What opportunities are there for professional growth and development within the PR team and the organization as a whole?
- How does the company support work-life balance for its employees, particularly in a fast-paced role like PR Manager?
- What are the company's long-term goals for the PR team, and how can this role contribute to achieving them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare specific examples of your media relations success and storytelling prowess
- Research Hinge and the dating industry to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
