📌 Core Information
🔹 Job Title: PR Manager
🔹 Company: Too Good To Go
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Environmental Services
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing US PR strategy to increase app visibility and user base
- Managing PR agency to deliver high-impact earned media coverage
- Pitching to national, lifestyle, business, and trade press to secure coverage
- Supporting local media relations and event coordination
- Collaborating with cross-functional teams to align PR strategies with business needs
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with both internal teams and external agencies.
📋 Key Responsibilities
✅ Lead US PR campaigns from strategy to execution, aligning activity with business needs
✅ Manage PR agency: set clear briefs, give sharp feedback, and ensure delivery
✅ Pitch to national, lifestyle, business, and trade press, securing high-impact earned media
✅ Build and execute media strategies to support executive visibility, B2B positioning, and marketplace growth
✅ Translate internal needs into actionable media opportunities and compelling narratives
✅ Track and report results, ensuring coverage drives visibility, relevance, and business impact
✅ Support local media relations, media tours, and event coordination when needed
ASSUMPTION: This role requires a proactive approach, strong organizational skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, or a related field
Experience: Extensive PR experience (agency or in-house), with a proven ability to manage PR agencies and lead execution
Required Skills:
- Strong knowledge of both traditional and digital media landscapes
- Sharp editorial instincts and an eye for newsjacking opportunities
- Excellent writing and pitching skills — confident crafting and selling in story angles
- Experience with marketplace, food, or consumer-tech brands
- Resourceful, target-driven mindset, and flexible, positive attitude
Preferred Skills:
- Spanish proficiency
- Existing network of media contacts
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio of successful PR campaigns will be prioritized.
💰 Compensation & Benefits
Salary Range: $90k - $100k per year
Benefits:
- Competitive benefits package
- Opportunity to work in a social impact company and certified B Corporation
- Strong personal and professional development in an intense and high-growth scale-up environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a PR Manager role in the United States, with consideration for the company's size and the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Too Good To Go operates in the environmental services industry, focusing on reducing food waste through its surplus food marketplace app.
Company Size: Too Good To Go has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Too Good To Go was founded in 2015, making it a relatively young company with a strong mission and rapid growth potential.
Company Description:
- Too Good To Go connects users with partner stores to rescue unsold food and stop it from going to waste
- With 85 million registered users and 150,000 active partners in 17 countries, Too Good To Go is the world's number one marketplace for surplus food
- Since its launch, Too Good To Go has helped to save over 280 million meals from going to waste, equivalent to 770,000 tons of CO2e avoided
Company Specialties:
- food
- app
- online ordering
- circular economy
- Zero Waste
Company Website: http://toogoodtogo.org/en
ASSUMPTION: Too Good To Go's mission and rapid growth make it an attractive employer for candidates seeking a meaningful impact on the environment and society.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the company.
Reporting Structure: The PR Manager reports to the Senior PR Manager for North America and works closely with cross-functional teams, including Operations, B2C, Partner Marketing, and Social.
Work Arrangement: This is an on-site role based in New York, with the possibility of hybrid or remote work arrangements depending on the company's policies and the candidate's needs.
Growth Opportunities:
- As the company continues to expand, there may be opportunities for the PR Manager to take on additional responsibilities or move into a more senior role
- Too Good To Go's strong focus on employee development and growth provides ample opportunities for professional advancement
ASSUMPTION: The PR Manager role offers a unique opportunity to grow both personally and professionally within a dynamic and impactful organization.
🌍 Location & Work Environment
Office Type: Too Good To Go's New York office is a collaborative and vibrant workspace, fostering creativity and innovation.
Office Location(s): Landskronagade 66, København Ø, Capital Region 2100, DK
Geographic Context:
- New York City is a bustling metropolis with a diverse range of industries and cultural attractions
- The city's vibrant food scene and commitment to sustainability make it an ideal location for Too Good To Go's US headquarters
- New York offers ample opportunities for networking and professional growth within the PR and environmental sectors
Work Schedule: The PR Manager role follows a standard full-time work schedule, with the possibility of flexible hours or remote work arrangements depending on the company's policies and the candidate's needs.
ASSUMPTION: Too Good To Go's New York office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by the HR team
- Phone or video call with the hiring manager to discuss the role and assess cultural fit
- In-person or virtual interview with the cross-functional team to evaluate skills and experience
- Final interview with the Senior PR Manager for North America
Key Assessment Areas:
- PR and communication skills
- Strategic thinking and planning
- Cultural fit and alignment with Too Good To Go's values
- Media relations and pitching abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant PR experience and skills
- Demonstrate your understanding of Too Good To Go's mission and how your work can contribute to its success
- Prepare examples of successful PR campaigns you've led or contributed to, focusing on strategy, execution, and results
ATS Keywords: PR strategy, PR execution, media relations, pitching, earned media, B2B positioning, marketplace growth, agency management, storytelling, narrative development
ASSUMPTION: Too Good To Go's interview process is designed to assess the candidate's skills, experience, and cultural fit, with a strong focus on their ability to drive results and contribute to the company's mission.
🛠️ Tools & Technologies
- Media databases (e.g., Muck Rack, Agility PR Solutions)
- Project management tools (e.g., Asana, Trello)
- Social media platforms (e.g., Twitter, LinkedIn)
- PR software (e.g., Cision, Business Wire)
ASSUMPTION: The PR Manager will be expected to have a strong working knowledge of industry-standard PR tools and platforms, as well as the ability to adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- We Win Together
- We Raise the Bar
- We Keep It Simple
- We Build A Legacy
- We Care
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you passionate about Too Good To Go's mission to fight food waste?
- Can you effectively manage multiple projects and stakeholders simultaneously?
ASSUMPTION: Too Good To Go's company culture is built on collaboration, innovation, and a strong commitment to its mission. Candidates who align with these values and work styles will be most successful in the role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and rapidly growing company environment
- Balancing the needs of internal stakeholders with external media relations
- Working with a diverse range of media outlets and journalists
ASSUMPTION: The PR Manager role presents unique challenges and opportunities for growth, requiring a proactive and adaptable approach to succeed.
📈 Similar Roles Comparison
- Unlike traditional PR roles, this position requires a strong focus on earned media and securing high-impact coverage
- Too Good To Go's mission-driven approach to PR sets it apart from other companies in the industry
- This role offers a unique opportunity to drive meaningful change and contribute to a sustainable future
ASSUMPTION: The PR Manager role at Too Good To Go is unique in its focus on earned media, mission-driven approach, and potential for impact on a global scale.
📝 Sample Projects
- Securing high-impact media coverage for Too Good To Go's expansion into new US markets
- Developing and executing a PR campaign to raise awareness of food waste issues and Too Good To Go's role in combating them
- Managing a PR agency to deliver consistent and high-quality media coverage for Too Good To Go's executive team
ASSUMPTION: The PR Manager role at Too Good To Go offers a wide range of projects and opportunities to make a meaningful impact on the company's growth and success.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall PR strategy for Too Good To Go in the US?
- What are the key priorities for the first 90 days in this role?
- How does Too Good To Go support the professional development and growth of its PR team members?
- What are the most challenging aspects of working in a fast-paced, growth-stage company like Too Good To Go?
- How does Too Good To Go measure the success of its PR campaigns, and what KPIs are most important for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to Too Good To Go's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/toogoodtogo/jobs/6567832003
- Tailor your resume and cover letter to highlight your relevant PR experience and skills, demonstrating your understanding of Too Good To Go's mission and how your work can contribute to its success
- Prepare examples of successful PR campaigns you've led or contributed to, focusing on strategy, execution, and results
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
