📌 Core Information
🔹 Job Title: PR Manager
🔹 Company: Gensler
🔹 Location: Austin, Texas, United States
🔹 Job Type: On-site
🔹 Category: Architecture and Planning
🔹 Date Posted: June 17, 2025
🔹 Experience Level: Manager (10+ years)
🔹 Remote Status: On-site (open to relocation)
🚀 Job Overview
Key aspects of this role include:
- Leading regional PR and communications strategy
- Managing a team of PR professionals
- Collaborating with senior leadership and stakeholders
- Creating and executing large-scale campaigns and events
- Mentoring and developing team members
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and communication skills to effectively manage a team and drive regional PR efforts.
📋 Key Responsibilities
✅ Develop and implement regional PR strategy that aligns with firm-wide messaging and campaigns
✅ Lead large-scale campaigns and events across the region
✅ Assist regional PR and communications team in creating thought leadership content and communication plans
✅ Mentor and train key Gensler thought leaders on market engagement strategies
✅ Establish and maintain media relationships at a national and regional level
✅ Assist local office leadership in creating annual strategic PR plans
✅ Oversee and direct award submission campaigns
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and the ability to prioritize tasks.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Marketing, Journalism, or a related field
Experience: 10+ years of professional experience in a PR and/or Marketing position, with 3+ years of experience managing a team
Required Skills:
- Proven experience in public relations and communications
- Strong written and verbal communication skills
- Excellent leadership, management, and mentoring skills
- Ability to work collaboratively with senior staff and stakeholders
- Proficient in MS Office package and Adobe Creative Suite
Preferred Skills:
- Experience with a design or professional services firm
- Agency or journalism experience
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in public relations and team management, with a proven track record of success in a similar role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a PR Manager role in Austin, TX)
Benefits:
- Medical, dental, and vision insurance
- Wellness programs and flex spending
- Paid holidays and time off
- 401k, profit sharing, and employee stock ownership
- Twice annual bonus opportunities
- Tuition reimbursement for certain eligible programs or classes
Working Hours: Full-time, Monday - Friday, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Architecture and Planning
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1965 (67 years ago)
Company Description:
- Global architecture, design, and planning firm
- 57 locations across the Americas, Europe, Greater China, Asia Pacific, and the Middle East
- Mission: To create a better world through the power of design
- Named one of Forbes’ Best Large Employers in 2024
Company Specialties:
- Architecture
- Brand Design
- Consulting
- Interior Design
- Planning + Urban Design
- Product Design
- Sustainability Consulting
- Digital Experience Design
- Hospitality
- and Workplace Design
Company Website: http://www.gensler.com
ASSUMPTION: Gensler is a well-established, global firm with a strong reputation in the architecture and design industry.
📊 Role Analysis
Career Level: Manager
Reporting Structure: Reports directly to the Southcentral Regional Marketing Director and the Southcentral Regional Managing Partner
Work Arrangement: On-site, with flexibility for remote work (open to relocation)
Growth Opportunities:
- Potential to advance to a regional or national leadership role
- Opportunities to work on diverse projects and campaigns
- Chance to mentor and develop team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the firm and gain experience in various aspects of PR and communications.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Austin, Texas
Geographic Context:
- Austin is the state capital of Texas and the 11th most populous city in the United States
- Known for its vibrant music and tech industries, as well as its outdoor activities and cultural events
- Ranked as the top place to live in Texas by U.S. News & World Report in 2025-2026
Work Schedule: Full-time, Monday - Friday, with flexibility for remote work
ASSUMPTION: Austin offers a dynamic work environment with a strong focus on technology, innovation, and creativity, making it an ideal location for a PR professional.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- In-person or virtual interview with the Southcentral Regional Marketing Director and the Southcentral Regional Managing Partner
- Final interview with the Global PR and Communications Director
- Background check and offer
Key Assessment Areas:
- Strategic thinking and planning skills
- Leadership and management abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Gensler's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful PR campaigns and events you've led or contributed to
- Research Gensler's mission, values, and recent projects to demonstrate your understanding of the firm
- Be prepared to discuss your approach to mentoring and developing team members
ATS Keywords: Public Relations, Communications, Strategic Planning, Team Management, Campaign Development, Event Management, Media Relations, Thought Leadership, Content Creation, Mentoring, Gensler
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and cultural fit, as well as their relevant experience and skills.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Suite
- Media monitoring and analytics tools (e.g., Mention, Brand24)
- Project management software (e.g., Asana, Trello)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: The tools and technologies required for this role are standard for the PR and communications industry and can be learned with relative ease.
👔 Cultural Fit Considerations
Company Values:
- Diversity Empowerment
- Impact
- Community
- Respect
- Growth
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you approach mentoring and developing team members to help them grow professionally?
- Can you provide an example of a time when you successfully managed a team through a significant challenge or change?
- How do you balance the need for strategic, long-term planning with the demands of day-to-day tasks and deadlines?
ASSUMPTION: Gensler values candidates who are strong communicators, collaborative team players, and proactive problem solvers, with a commitment to diversity, equity, and inclusion.
⚠️ Potential Challenges
- Managing a remote team spread across multiple markets
- Balancing regional PR strategies with firm-wide messaging and campaigns
- Keeping up with industry trends and best practices in a fast-paced, dynamic environment
- Working with diverse stakeholders, including senior leadership, clients, and external partners
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and adaptability, as well as the ability to manage multiple priorities and stakeholders effectively.
📈 Similar Roles Comparison
- Unlike other regional PR roles, this position requires a high level of strategic leadership and collaboration with senior leadership and stakeholders
- Gensler's global presence and diverse project portfolio offer unique opportunities for growth and exposure
- Career path comparison: This role can lead to advancement within the firm, with potential opportunities to become a regional or national PR and communications director
ASSUMPTION: This role offers unique advantages and challenges compared to similar positions in the industry, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a regional PR campaign to launch a new Gensler-designed building
- Creating and implementing a thought leadership strategy for a Gensler practice area or industry sector
- Managing a team to secure media coverage for Gensler's involvement in a high-profile event or project
ASSUMPTION: The projects associated with this role will be diverse, challenging, and rewarding, offering opportunities to gain experience in various aspects of PR and communications.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall regional and firm-wide PR and communications strategy?
- What are the key priorities for the first 90 days in this role?
- How does Gensler support the professional development and growth of its PR and communications team members?
- What are the most significant challenges facing the regional PR and communications team, and how can this role address them?
- How does Gensler foster a culture of diversity, equity, and inclusion within its PR and communications teams?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful PR campaigns and events you've led or contributed to
- Research Gensler's mission, values, and recent projects to demonstrate your understanding of the firm
- Follow up with the HR department one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
