PR Manager

📌 Core Information

🔹 Job Title: PR Manager

🔹 Company: Hinge Health

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Public Relations

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Developing strategic narratives to amplify Hinge Health's vision, mission, and strategy
• Growing share of voice and message pull-through with top-tier media placements and insightful stories
• Expanding Hinge Health's engagement with influential consumer and healthcare reporters
• Creating integrated campaigns and coordinating product announcements
• Supporting internal communications efforts to drive employee engagement

ASSUMPTION: This role requires a strong strategic mindset, excellent communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Develop inspiring and differentiated narratives amplifying Hinge Health’s vision, mission, strategy

✅ Grow our Share of Voice and message pull-through with top-tier media placements and insightful stories

✅ Expand Hinge Health’s engagement with influential consumer and healthcare reporters

✅ Create integrated campaigns and coordinate product announcements in partnership with commercial, enterprise marketing, demand gen, and product marketing teams

✅ Deliver high-quality comms artifacts, including briefing books, press releases, blog posts, bylines, faqs associated with critical launches

✅ Support internal communications efforts, helping the organization with change management while driving employee engagement

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Journalism, or a related field

Experience: 7+ years in a communications function such as PR, public affairs, or media relations

Required Skills:

• Exceptional writing and verbal communication skills
• Effective storytelling: Translates complex topics into simple, inspiring narratives
• Media relationships with consumer and healthcare reporters
• Experience managing PR agencies and project lead for internal and external communications efforts

Preferred Skills:

• In-house and agency experience
• Some experience managing or contributing to social media channels
• Prioritization: Able to get things done in an environment with many competing demands
• Leadership: Effectively guides, motivates, and empowers cross-functional teams
• Strategic: Helps steer media conversations and plans with the big picture in mind
• Empathetic: Understands audiences and tailors messages for maximum impact
• Resilient: Manages crisis with confidence and clarity

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio can also be considered.

💰 Compensation & Benefits

Salary Range: $116,000 - $174,000 USD per year

Benefits:

• Comprehensive Medical Coverage
• Dental Coverage
• Vision Coverage
• Gender-Affirming Care
• Family and Fertility Planning Tools
• Travel Reimbursements
• 401k Retirement Plan Options
• Company Match

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a PR Manager role in the San Francisco Bay Area.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically digital health and employee benefits

Company Size: 1,001-5,000 employees

Founded: 2014

Company Description:

• Hinge Health is a digital clinic for joint and muscle pain, using software and AI to automate care and improve member outcomes
• The company offers a hybrid work model, with employees required to be in the office 3 days per week
• Hinge Health is an equal opportunity employer, providing reasonable accommodations for candidates with disabilities

Company Specialties:

• Digital health
• Employee benefits
• Mobile app and internet software

Company Website: http://www.hingehealth.com

ASSUMPTION: Hinge Health's focus on digital health and employee benefits makes it an attractive option for candidates interested in the tech industry and improving healthcare access.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Head of Corporate Communications

Work Arrangement: Hybrid (3 days in-office, 2 days remote)

Growth Opportunities:

• Potential to grow into a leadership role within the communications team
• Opportunity to work on high-impact projects and shape the company's narrative
• Chance to collaborate with cross-functional teams and learn from industry experts

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, lead, and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, dog-friendly workplace

Office Location(s): 455 Market St, Suite 700, San Francisco, California 94105, US

Geographic Context:

• San Francisco is a major tech hub with a high cost of living
• The office is located in the heart of downtown San Francisco, with easy access to public transportation
• The hybrid work arrangement allows for flexibility and a better work-life balance

Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely 2 days per week

ASSUMPTION: The hybrid work arrangement and flexible hours make this role an attractive option for candidates seeking a balance between in-office collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the team
• Final interview with the Head of Corporate Communications

Key Assessment Areas:

• Communication skills and storytelling ability
• Media relations and experience with top-tier outlets
• Strategic thinking and ability to develop narratives
• Cultural fit and alignment with Hinge Health's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of your past work, including press releases, media placements, and campaign results
• Research Hinge Health and be prepared to discuss the company's mission, values, and recent news

ATS Keywords: Public Relations, Media Relations, Storytelling, Communications, PR Manager, Corporate Communications, Strategic Planning, Crisis Management, Social Media Management, Project Management

ASSUMPTION: The interview process will focus on assessing the candidate's communication skills, strategic thinking, and cultural fit with Hinge Health.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• Cision or similar PR software
• Social media platforms (Twitter, LinkedIn, Facebook)

ASSUMPTION: Familiarity with industry-standard PR software and social media platforms is required for this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered: Always prioritize the needs of our members
• Inclusive: Foster a diverse and equitable work environment
• Collaborative: Work together to achieve our mission
• Innovative: Embrace continuous learning and improvement

Work Style:

• Fast-paced and dynamic, with a focus on results and impact
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Data-driven and analytical, with a focus on using data to inform decision-making

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful PR campaigns?
• Are you comfortable working in a fast-paced, dynamic environment with competing demands?
• Do you thrive in a collaborative, team-oriented work environment?
• Are you comfortable using data to inform decision-making and measure the impact of your work?

ASSUMPTION: Candidates who are a strong cultural fit will have a proven track record in PR, be comfortable working in a fast-paced environment, and be able to thrive in a collaborative, data-driven work culture.

⚠️ Potential Challenges

• Managing competing demands and prioritizing multiple projects simultaneously
• Working in a fast-paced, dynamic environment with tight deadlines
• Navigating a large, complex organization with multiple stakeholders
• Adapting to a hybrid work arrangement and balancing in-office and remote work

ASSUMPTION: These challenges can be overcome with strong time management skills, effective prioritization, and a willingness to adapt to a dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional PR roles, this position requires a strong strategic mindset and the ability to develop narratives that drive business impact
• Hinge Health's focus on digital health and employee benefits makes this role unique in the tech industry
• This role offers significant growth potential and the opportunity to work on high-impact projects

ASSUMPTION: Candidates should be prepared to discuss how their experience and skills make them a strong fit for this unique role within the tech industry.

📝 Sample Projects

• Developing a strategic narrative for a major product launch, including media outreach, press materials, and internal communications
• Managing a crisis communications situation, including media monitoring, messaging development, and stakeholder engagement
• Creating a comprehensive PR plan for a company rebrand, including messaging framework, media outreach, and employee communications

ASSUMPTION: These sample projects demonstrate the strategic, tactical, and cross-functional nature of the PR Manager role at Hinge Health.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does Hinge Health support employee growth and development?
• What are the biggest challenges facing the company, and how can this role help address them?
• How does Hinge Health measure the success of its PR efforts, and what metrics are most important?
• What is the company's long-term vision for growth and expansion, and how can this role contribute to that?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's long-term goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills, including specific examples of your past work
• Prepare examples of your past work, including press releases, media placements, and campaign results
• Research Hinge Health and be prepared to discuss the company's mission, values, and recent news
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.