PR Manager

📌 Core Information

🔹 Job Title: PR Manager

🔹 Company: AccorHotel

🔹 Location: Phú Quốc, Kiến Giang, Vietnam

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive PR strategies
• Managing and nurturing relationships with media, influencers, and key stakeholders
• Creating compelling press releases and other PR materials
• Planning and executing PR campaigns, events, and initiatives
• Serving as the primary point of contact for media enquiries and managing crisis communications

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to build and maintain relationships with various stakeholders.

📋 Key Responsibilities

✅ Develop and implement comprehensive PR strategies aligned with our organization’s goals and objectives

✅ Manage and nurture relationships with media, influencers, and key stakeholders to enhance brand visibility and reputation

✅ Create compelling press releases, media kits, and other PR materials that effectively communicate our organization’s message

✅ Plan and execute PR campaigns, events, and initiatives to support business objectives

✅ Serve as the primary point of contact for media enquiries and manage crisis communications effectively

✅ Collaborate with various departments to ensure consistent messaging across all communication channels

✅ Monitor and analyse media coverage, social media engagement, and PR campaign performance, providing regular reports to stakeholders

✅ Develop and maintain a strong network of media contacts and industry influencers

✅ Oversee the creation and distribution of content for various platforms, ensuring alignment with brand guidelines

✅ Manage PR budget and resources efficiently, ensuring cost-effective utilisation

✅ Stay abreast of industry trends and best practices in PR to continuously improve our strategies and tactics

ASSUMPTION: This role requires a proactive approach, strong organizational skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Public Relations, Communications, or a related field

Experience: Minimum of 5 years’ experience in public relations, preferably within a corporate environment

Required Skills:

• Excellent written and verbal communication skills in English
• Strong media relations skills and a proven track record of securing positive media coverage
• Proficiency in digital PR tools, social media platforms, and analytics
• Demonstrated experience in crisis communication and reputation management
• Strong project management skills
• Analytical mindset with knowledge of PR measurement and analytics tools
• Proficient in creating professional presentations and reports
• Creative thinker with the ability to develop innovative PR strategies and campaigns
• Self-motivated with excellent interpersonal and leadership skills
• Detail-oriented with a keen eye for consistency in messaging and brand representation
• Customer-focused approach with a passion for building and maintaining relationships
• Adaptable and resilient, with the ability to thrive in a dynamic environment
• Organised and efficient, with strong multi-tasking abilities

Preferred Skills:

• Knowledge of the Vietnamese media landscape

ASSUMPTION: Candidates with additional language skills or experience in the hospitality industry may be at an advantage.

💰 Compensation & Benefits

Salary Range: Industry standard for a PR Manager role in Vietnam with 5-10 years of experience is approximately VND 50,000,000 - 70,000,000 per year. This estimate is based on market research and may vary depending on the candidate's skills and experience.

Benefits:

• Opportunity to join an international and innovative group with a global brand
• Creative and rewarding work environment
• Development opportunities
• Competitive package

Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required during peak periods or for specific projects.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide.

Company Size: AccorHotel is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: AccorHotel was founded in 1967 and has since grown into a leading hospitality group.

Company Description:

• AccorHotel pioneers the “ALL Inclusive, ALL Exclusive” concept, offering luxurious stays with inclusive culinary delights, live entertainment, sports, wellness journeys, and kids and teens activities.
• Each AccorHotel property presents a unique experience inspired by local culture, global influences, and Turkish heritage.
• The company is committed to creating great hospitality experiences and exploring new locations.

Company Specialties:

• Luxury hospitality services
• Global hotel brands
• Inclusive and exclusive experiences

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's extensive experience and global presence provide a stable and supportive environment for employees to grow and develop their careers.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, tactical execution, and stakeholder management.

Reporting Structure: The PR Manager reports directly to the Marketing Director and works closely with various departments, including Sales, Operations, and Executive Management.

Work Arrangement: This is an on-site role based in Phú Quốc, Vietnam. The work arrangement is full-time, with standard working hours and the possibility of overtime during peak periods or specific projects.

Growth Opportunities:

• Progression to a regional or global PR role within the AccorHotel group
• Expanding responsibilities and team leadership opportunities
• Cross-functional projects and collaborations with other departments

ASSUMPTION: The company's global presence and diverse portfolio of brands offer ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: AccorHotel's office in Phú Quốc is a modern and professional environment, reflecting the company's commitment to quality and excellence.

Office Location(s): Phú Quốc, Kiến Giang, Vietnam

Geographic Context:

• Phú Quốc is a beautiful island in southern Vietnam, known for its pristine beaches, lush forests, and vibrant culture.
• The island is a popular tourist destination, attracting both local and international visitors.
• Phú Quốc is well-connected by air and sea, with regular flights from major cities in Vietnam and the region.

Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with the possibility of overtime during peak periods or specific projects.

ASSUMPTION: The island's vibrant tourism industry and AccorHotel's prominent presence in Phú Quốc create a dynamic and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Marketing Director or another senior stakeholder
• Background check and offer

Key Assessment Areas:

• Communication skills and media relations experience
• Crisis communication and reputation management skills
• Project management and organizational skills
• Cultural fit and alignment with AccorHotel's values

Application Tips:

• Tailor your resume to highlight relevant PR experience, media relations successes, and campaign management skills.
• Prepare a cover letter that demonstrates your understanding of AccorHotel's brand and your enthusiasm for the role.
• Research recent media coverage of AccorHotel and be prepared to discuss potential opportunities for improvement.

ATS Keywords: Public Relations, Communications, Media Relations, Crisis Communication, Project Management, Analytical Skills, Digital PR Tools, Social Media, Content Creation, Budget Management, Interpersonal Skills, Leadership Skills, Detail-Oriented, Customer-Focused, Adaptability, Creativity

ASSUMPTION: The application process for this role may involve assessments of both hard and soft skills, as well as a review of the candidate's portfolio or examples of previous work.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• PR tools and software (e.g., Muck Rack, Agility PR Solutions, Cision)
• Social media platforms (e.g., Facebook, Twitter, Instagram)
• Analytics tools (e.g., Google Analytics, social media analytics platforms)

ASSUMPTION: The PR Manager is expected to be proficient in using relevant PR tools and software, as well as social media platforms and analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Commitment
• Diversity
• Excellence

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and resilient
• Customer-focused and service-oriented

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you comfortable managing multiple projects and stakeholders simultaneously?
• Do you have a proven track record of securing positive media coverage and managing crises effectively?

ASSUMPTION: AccorHotel values diversity and inclusion, and candidates from all backgrounds are encouraged to apply.

⚠️ Potential Challenges

• Managing media relations in a fast-paced and dynamic environment
• Adapting to the unique cultural and linguistic landscape of Vietnam
• Balancing the demands of multiple stakeholders and projects
• Managing crises and reputational risks in real-time

ASSUMPTION: The PR Manager must be adaptable, resilient, and capable of thriving in a dynamic and sometimes challenging environment.

📈 Similar Roles Comparison

• Unlike other PR roles, this position focuses on the hospitality industry and requires an understanding of its unique dynamics and stakeholders.
• AccorHotel's global presence and diverse portfolio of brands offer opportunities for career growth and development not typically found in smaller organizations.
• This role requires a balance of strategic thinking, tactical execution, and stakeholder management, making it well-suited for mid-career professionals.

ASSUMPTION: Candidates should research AccorHotel's competitors and other hospitality groups to better understand the unique opportunities and challenges of this role.

📝 Sample Projects

• Developing and executing a media relations campaign to launch a new AccorHotel property in Phú Quốc
• Managing a crisis communication response to a negative review or social media post about an AccorHotel property
• Creating and distributing a press release announcing a new partnership or collaboration between AccorHotel and another organization

ASSUMPTION: The PR Manager's projects will vary depending on the company's priorities, industry trends, and current events.

❓ Key Questions to Ask During Interview

• How does this role fit into AccorHotel's overall communications strategy?
• What are the key priorities for this role in the first 90 days?
• How does AccorHotel support the professional development and growth of its PR team members?
• What are the most significant challenges facing the PR team currently, and how can this role help address them?
• How does AccorHotel approach crisis communication and reputation management?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their understanding of the role and their enthusiasm for the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume to highlight relevant PR experience, media relations successes, and campaign management skills.
• Prepare a cover letter that demonstrates your understanding of AccorHotel's brand and your enthusiasm for the role.
• Research recent media coverage of AccorHotel and be prepared to discuss potential opportunities for improvement.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.