PR Manager

📌 Core Information

🔹 Job Title: PR Manager

🔹 Company: Wallester

🔹 Location: Tallinn, Estonia

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic PR and communications plans
• Building and maintaining relationships with media outlets and stakeholders
• Creating engaging content for press releases, articles, and executive communications
• Acting as the main point of contact for media inquiries and interview requests
• Managing crisis communication efforts and reputation risk
• Monitoring and analyzing media coverage, and preparing regular PR performance reports
• Organizing and supporting press events, interviews, speaking engagements, and product launches
• Collaborating with marketing and branding teams to ensure message consistency

ASSUMPTION: This role requires a strategic mindset and strong communication skills to effectively manage the company's public image and align PR initiatives with business objectives.

📋 Key Responsibilities

✅ Developing and implementing a strategic, PR and communications plan aligned with the company's goals

✅ Building and maintaining relationships with journalists, media outlets, influencers, and stakeholders

✅ Drafting and distributing press releases, speeches, opinion pieces, and other PR content

✅ Acting as the main point of contact for media inquiries and interview requests

✅ Managing crisis communication efforts and reputation risk

✅ Monitoring and analyzing media coverage; preparing regular PR performance reports

✅ Organizing and supporting press events, interviews, speaking engagements, and product launches

✅ Collaborating with marketing and branding teams to ensure message consistency

✅ Supporting internal communications and employer branding initiatives where relevant

ASSUMPTION: The PR Manager will need to balance multiple projects and deadlines, requiring strong organizational skills and the ability to multitask effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Journalism, Marketing, or a related field

Experience: Proven experience as a PR Manager or in a similar role in communications, journalism, or media relations

Required Skills:

• Strong writing and storytelling skills, with the ability to create engaging content for press releases, articles, and executive communications
• Solid understanding of media landscapes, particularly in B2B and/or regulated industries (e.g., fintech, tech, finance)
• Demonstrated experience securing high-quality media coverage and managing media relationships
• Excellent verbal and written communication skills in English; proficiency in additional languages is a plus
• Strategic thinker with the ability to align PR initiatives with broader business objectives
• Proficiency in media monitoring tools, PR analytics platforms, and crisis communication planning
• Strong organizational and multitasking skills; ability to manage multiple campaigns simultaneously
• Collaborative mindset and experience working cross-functionally with marketing, HR, or leadership teams

Preferred Skills:

• Background in journalism or editorial work, especially with experience in business or financial media
• Experience in B2B PR, including thought leadership campaigns and corporate storytelling
• Understanding of SEO and how PR impacts digital brand visibility
• Familiarity with internal communications and employer branding
• Prior experience working in a high-growth or startup environment
• Knowledge of compliance or regulatory considerations in media communications (e.g., in fintech or banking)
• Experience coordinating executive profiling and speaker placements at industry events

ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong understanding of the financial services industry and be comfortable working in a regulated environment.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (Estimated based on market research for PR Manager roles in Estonia)

Benefits:

• Competitive salary
• Career opportunities
• Medical Insurance upon the completion of the probationary period
• Supportive and caring Leadership
• A modern office in the center of Tallinn
• A chance to work as part of a highly motivated and talented team
• Referral program
• Stebby
• Team building and Company Events
• Free parking

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on market research for PR Manager roles in Estonia. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically FinTech and payment infrastructure

Company Size: 51-200 employees (Mid-sized)

Founded: 2016

Company Description:

• Wallester is an Estonian-licensed financial institution and an official Visa partner since 2018
• Specializes in innovative digital financial solutions and card issuance
• Empowers companies across the European Economic Area (EEA) and the UK to streamline payments, launch branded cards, and scale efficiently

Company Specialties:

• Payment Institution
• FinTech
• Card Issuing
• Payment Infrastructure
• and Financial Services

Company Website: wallester.com

ASSUMPTION: Wallester is a growing FinTech company that focuses on providing innovative payment solutions to businesses. This role offers the opportunity to work in a dynamic and evolving industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and career progression

Reporting Structure: The PR Manager will report directly to the Head of Marketing or a similar role

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects

Growth Opportunities:

• Progression to a senior PR role or management position within the marketing department
• Expanding the company's presence in new markets and regions
• Gaining experience in a fast-paced, growing FinTech environment

ASSUMPTION: This role offers opportunities for professional growth and development within the company and the broader FinTech industry.

🌍 Location & Work Environment

Office Type: Modern office in the center of Tallinn

Office Location(s): F. R. Kreutzwaldi 4, 10120 Tallinn, Estonia

Geographic Context:

• Tallinn is the capital and largest city of Estonia, with a population of approximately 434,000
• Known for its vibrant tech scene and growing FinTech industry
• Offers a high quality of life, with a low cost of living compared to other European capitals

Work Schedule: Full-time (40 hours per week), with flexibility for occasional remote work

ASSUMPTION: The work environment at Wallester is collaborative and supportive, with a focus on empowering employees to succeed in their roles.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or a similar role

Key Assessment Areas:

• Communication skills and ability to create engaging content
• Understanding of media landscapes and experience in PR
• Strategic thinking and ability to align PR initiatives with business objectives
• Organizational skills and ability to manage multiple campaigns simultaneously

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the financial services industry and Wallester's business
• Prepare examples of your previous PR work and be ready to discuss your approach to crisis communication

ATS Keywords: Public Relations, Media Relations, Crisis Communication, Content Creation, Strategic Thinking, Media Monitoring, Analytical Skills, Organizational Skills, Collaboration, Storytelling, B2B PR, SEO Understanding, Employer Branding, Executive Profiling, Stakeholder Engagement, Press Event Management

ASSUMPTION: The application process at Wallester is designed to assess candidates' communication skills, strategic thinking, and relevant experience in PR and media relations.

🛠️ Tools & Technologies

• Media monitoring tools (e.g., Mention, Brand24, or similar)
• PR analytics platforms (e.g., TrendKite, Agility PR Solutions, or similar)
• Crisis communication planning tools (e.g., Crisp, OnSolve, or similar)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The PR Manager will be expected to have proficiency in relevant PR tools and technologies, as well as strong computer literacy skills.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and supportive
• Focused on empowering employees to succeed
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively and supporting team members?
• Do you have a strong desire to learn and adapt to new situations?

ASSUMPTION: Wallester values employees who are innovative, customer-focused, and committed to continuous learning and improvement. Candidates should be comfortable working in a dynamic, collaborative environment and be open to learning and adapting to new situations.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a regulated industry and adhering to compliance guidelines
• Navigating a fast-paced, evolving FinTech environment
• Adapting to a dynamic work environment and changing priorities

ASSUMPTION: The PR Manager role at Wallester presents unique challenges that require strong organizational skills, adaptability, and the ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to traditional PR roles, this position offers the opportunity to work in a growing FinTech company and gain experience in a dynamic, evolving industry
• In the broader financial services industry, this role is similar to PR Manager positions in banks, investment firms, and other financial institutions, but with a focus on FinTech and payment infrastructure
• Career progression in this role could lead to senior PR or marketing management positions within the company or the broader FinTech industry

ASSUMPTION: This PR Manager role at Wallester offers unique opportunities for growth and development within the FinTech industry, with the potential for career progression in marketing or related fields.

📝 Sample Projects

• Developing and implementing a strategic PR plan to launch a new white-label card issuance platform
• Managing media relations and securing coverage for the company's expansion into new markets
• Creating engaging content for press releases, speeches, and opinion pieces to position the company as a thought leader in the FinTech space

ASSUMPTION: The PR Manager will be involved in a variety of projects that require strong communication skills, strategic thinking, and the ability to adapt to changing priorities and deadlines.

❓ Key Questions to Ask During Interview

• Can you describe the company's expansion plans and how this role will support those initiatives?
• How does the marketing department collaborate with other teams within the company, such as product and sales?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does Wallester support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous PR work and be ready to discuss your approach to crisis communication
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.