📌 Core Information
🔹 Job Title: PR Manager, Amazon Nova
🔹 Company: Amazon
🔹 Location: Seattle, WA; San Francisco, CA; New York, NY
🔹 Job Type: On-site
🔹 Category: Public Relations
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing communications programs for Amazon's AGI organization
- Establishing strategic narratives and driving proactive storytelling across earned and owned media
- Collaborating with senior business leaders, scientists, and communications colleagues
- Building programs and leveraging various media types to scale impact
- Working in a dynamic, fast-paced culture with a focus on innovation and risk-taking
ASSUMPTION: This role requires a high level of judgment, inquisitiveness, and adaptability to manage ambiguity and changing priorities.
📋 Key Responsibilities
✅ Develop and execute communications programs for Amazon's AGI organization, focusing on the recent launch of Amazon Nova
✅ Establish strategic narratives and drive proactive storytelling across earned and owned media to raise awareness and understanding of Amazon's generative AI capabilities
✅ Collaborate with senior business leaders, scientists, and communications colleagues across Amazon and AWS to align on messaging and ensure accurate representation of Amazon's work
✅ Build programs and leverage earned, owned, paid, and social media to scale impact and reach target audiences
✅ Balance strategic thinking with detailed execution, managing multiple projects and deadlines simultaneously
✅ Stay up-to-date with generative AI trends and topics, cultivating fresh story ideas and translating complex technology concepts into digestible stories
ASSUMPTION: This role may require occasional travel to attend industry events, conferences, or meet with stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, Public Relations, or a related field
Experience: 5-10 years of experience in public relations, communications, or a related field, with a focus on technology or AI
Required Skills:
- Proven ability to develop and execute strategic communications programs
- Excellent writing and storytelling skills, with a strong command of the English language
- Deep understanding of generative AI topics and trends
- Strong media relations experience and the ability to build and maintain relationships with journalists and influencers
- Proven ability to work effectively with senior leaders and cross-functional teams
- Excellent project management skills, with the ability to manage multiple projects and deadlines simultaneously
- Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights
Preferred Skills:
- Experience working with AI or machine learning technologies
- Fluency in additional languages
- Experience working in a fast-paced, dynamic environment
ASSUMPTION: A master's degree in a related field may be beneficial but is not required for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a PR Manager with 5-10 years of experience in the technology sector)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching and other retirement benefits
- Paid time off, including vacation, sick, and holiday leave
- Maternity and paternity leave
- Employee discounts on Amazon products and services
Working Hours: Full-time, typically Monday through Friday, with some flexibility for remote work
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce, technology, and AI sectors, with a focus on innovation, customer obsession, and operational excellence
Company Size: Amazon is a large, multinational corporation with over 10,000 employees, providing a diverse and dynamic work environment
Founded: 1994, with headquarters in Seattle, WA
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
- Amazon's mission is to be Earth's most customer-centric company, with a focus on delighting customers through innovation and continuous improvement
Company Specialties:
- E-commerce and retail
- Operations and logistics
- Technology and AI, including machine learning and natural language processing
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse range of business units provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Director of AI Communications within Amazon's Communications & Corporate Responsibility (CCR) team
Reporting Structure: The PR Manager will report to the Director of AI Communications and work closely with senior business leaders, scientists, and communications colleagues across Amazon and AWS
Work Arrangement: This role is on-site, with a flexible work arrangement that may include remote work options
Growth Opportunities:
- Advancement to a senior-level role within the communications team
- Expansion into other areas of Amazon's business, such as e-commerce, operations, or technology
- Opportunities to work on high-impact projects and initiatives that drive Amazon's success
ASSUMPTION: The dynamic and fast-paced nature of Amazon's AI organization may present unique challenges and opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Amazon's offices are modern, collaborative workspaces designed to foster innovation and creativity
Office Location(s): Seattle, WA; San Francisco, CA; New York, NY
Geographic Context:
- Seattle, WA: Amazon's headquarters, with a vibrant tech industry and a strong focus on AI and machine learning
- San Francisco, CA: A major tech hub with a diverse and dynamic workforce
- New York, NY: A global financial and cultural center with a growing tech industry
Work Schedule: Full-time, typically Monday through Friday, with some flexibility for remote work
ASSUMPTION: The location of this role may require occasional travel to attend industry events, conferences, or meet with stakeholders.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and other team members
- Final round interview with senior leadership
Key Assessment Areas:
- Communication skills and ability to develop strategic narratives
- Understanding of generative AI topics and trends
- Media relations experience and ability to build relationships with journalists and influencers
- Project management skills and ability to manage multiple projects and deadlines simultaneously
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of generative AI and Amazon's recent work in this area
- Prepare examples of your past work that showcase your ability to develop and execute strategic communications programs
- Be prepared to discuss your thoughts on Amazon's recent launch of Amazon Nova and its implications for the AI industry
ATS Keywords: Public Relations, Communications, Storytelling, Generative AI, Strategic Thinking, Media Relations, Program Building, Collaboration, Adaptability, Complex Problem Solving, Trust Building, Trend Analysis, Risk Management, Detail Orientation, Cross-Functional Teamwork
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the need to coordinate schedules for interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Media monitoring and analytics tools (e.g., Mention, Brand24, Hootsuite Insights)
- AI and machine learning tools (e.g., Amazon SageMaker, TensorFlow, PyTorch)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and initiatives the PR Manager is working on.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic, with a focus on innovation and risk-taking
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on continuous improvement and optimization
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in generative AI?
- Can you provide an example of a time when you had to manage multiple projects and deadlines simultaneously, and how did you prioritize your workload?
- How do you approach building and maintaining relationships with journalists and influencers in the AI and technology sectors?
ASSUMPTION: Amazon's large size and diverse range of business units may present unique challenges and opportunities for cultural fit and alignment with the company's values.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of Amazon's AI organization may present challenges in managing changing priorities and deadlines
- The need to balance strategic thinking with detailed execution may require strong project management skills and the ability to multitask effectively
- The competitive nature of the AI and technology sectors may present challenges in securing media coverage and building relationships with journalists and influencers
- The requirement to travel occasionally for industry events, conferences, or meetings with stakeholders may present challenges for candidates with personal or family commitments
ASSUMPTION: The specific challenges faced by the PR Manager in this role may vary depending on the projects and initiatives they are working on, as well as the broader business environment.
📈 Similar Roles Comparison
- This role is similar to other PR Manager positions within the technology and AI sectors, but with a focus on Amazon's recent launch of Amazon Nova and its implications for the industry
- Compared to other PR Manager roles, this position may require a deeper understanding of generative AI topics and trends, as well as the ability to translate complex technology concepts into digestible stories
- Career paths for PR Managers within Amazon may include advancement to senior-level roles within the communications team, or expansion into other areas of the company's business
ASSUMPTION: The specific comparisons and contrasts between this role and similar positions may vary depending on the candidate's experience, skills, and career goals.
📝 Sample Projects
- Developing and executing a communications program to announce Amazon's launch of Amazon Nova, including media outreach, event planning, and content creation
- Collaborating with senior business leaders and scientists to create thought leadership content that showcases Amazon's expertise in generative AI and its applications
- Building and maintaining relationships with journalists and influencers in the AI and technology sectors, securing media coverage and opportunities for Amazon's experts to contribute to industry publications and events
ASSUMPTION: The specific projects and initiatives undertaken by the PR Manager in this role may vary depending on the priorities and goals of the AI organization and the broader business.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the AI Communications team, and how this role fits into the broader organization?
- How does the AI Communications team collaborate with other communications teams within Amazon, such as those focused on e-commerce, operations, or technology?
- What are the key priorities and goals for the AI organization in the coming months, and how does this role contribute to their achievement?
- How does Amazon support the professional development and growth of its employees, particularly those in communications and PR roles?
- What are the most challenging aspects of working in a fast-paced, dynamic environment like Amazon's AI organization, and how does the company support its employees in managing these challenges?
ASSUMPTION: The specific questions asked during the interview may vary depending on the candidate's experience, skills, and career goals, as well as the priorities and needs of the AI organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your understanding of generative AI and Amazon's recent work in this area
- Prepare examples of your past work that showcase your ability to develop and execute strategic communications programs, with a focus on your experience in the AI and technology sectors
- Be prepared to discuss your thoughts on Amazon's recent launch of Amazon Nova and its implications for the AI industry, as well as your ideas for driving proactive storytelling and raising awareness of Amazon's generative AI capabilities
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
