📌 Core Information
🔹 Job Title: PR Manager
🔹 Company: Dentsu
🔹 Location: London - 10 Triton Street
🔹 Job Type: Full Time
🔹 Category: Advertising Services
🔹 Date Posted: June 19, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Hybrid (London or Manchester)
🚀 Job Overview
Key aspects of this role include:
- Working with a diverse client base across various industries
- Collaborating with the Digital PR team to integrate digital marketing functions
- Overseeing campaign strategy and outreach for enterprise-sized clients
- Ensuring best-in-class planning and delivery for SEO content
- Driving impactful results for high-profile brands across top-tier media
ASSUMPTION: This role requires a balance of creativity, strategic thinking, and strong client management skills. It's ideal for someone who thrives in a dynamic, fast-paced environment and enjoys working with a variety of clients.
📋 Key Responsibilities
✅ Oversee campaign strategy and outreach for enterprise-sized clients
✅ Collaborate with the Digital PR team to innovate and integrate digital marketing functions
✅ Ensure best-in-class planning and delivery for SEO content
✅ Earn coverage and links from high-tier media to contribute to clients' SEO success
✅ Manage client communication, team workflow, planning, delivery, QA/QC, training, and innovation
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management. Strong organizational skills and attention to detail are crucial for success.
🎯 Required Qualifications
Education: A relevant degree in media, journalism, PR, or marketing
Experience: Prior experience in PR or Digital PR, either in-house or within an agency. Experience in traditional PR is a plus.
Required Skills:
- Fluency in written and spoken English, with additional languages being a bonus
- Proven track record of delivering impactful results for high-profile brands across top-tier media
- Excellent client-facing skills with clear, confident, and empathetic communication
- Strong attention to detail and meticulous approach to work
- Excellent organizational skills and ability to manage multiple priorities
- Analytical thinking and data-driven decision-making
Preferred Skills:
- Experience with tools such as Ahrefs, MuckRack, BuzzStream, and ResponseSource
- Familiarity with the Google Workspace (Docs, Sheets, Slides)
- Experience with data extraction or analysis tools
ASSUMPTION: Candidates should have a strong background in PR or Digital PR and be comfortable working with enterprise-sized clients. They should also be comfortable using relevant tools and technologies.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a mid-level PR role in London)
Benefits:
- Competitive salary
- Tailored benefits package
- Flexible working arrangements
Working Hours: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level PR role in London. The benefits package is tailored to the individual's needs.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu operates in the advertising services industry, working with clients across various sectors to provide integrated growth and transformation solutions.
Company Size: Dentsu is a large organization with over 10,000 employees globally. This size offers opportunities for growth and exposure to diverse clients and projects.
Founded: Dentsu was founded in 1901 in Tokyo, Japan, and has since grown into a global network with a presence in over 145 countries and regions.
Company Description:
- Dentsu is an integrated growth and transformation partner to the world’s leading organizations
- It combines the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients
- Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM, and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people, and society
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: dentsu.com
ASSUMPTION: Dentsu's large size and global presence offer candidates the opportunity to work with a diverse range of clients and gain exposure to various industries and markets.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in PR or Digital PR.
Reporting Structure: The PR Manager will report directly to the Digital PR team lead and work collaboratively with other teams within the SEO department.
Work Arrangement: This role operates under flexible working arrangements, with the option to work from the London or Manchester office.
Growth Opportunities:
- Exposure to a diverse range of clients and industries
- Collaboration with cross-functional teams to integrate digital marketing functions
- Potential to progress to a senior role within the Digital PR team or explore other opportunities within Dentsu's global network
ASSUMPTION: This role offers opportunities for professional growth through exposure to diverse clients and industries, as well as collaboration with cross-functional teams.
🌍 Location & Work Environment
Office Type: Dentsu's London office is located in a modern, collaborative workspace at 10 Triton Street, Regents Place.
Office Location(s): London - 10 Triton Street, Manchester (exact address not specified)
Geographic Context:
- London is a major global city with a vibrant advertising industry, offering ample opportunities for professional growth and networking
- Manchester is a significant commercial hub in the North West of England, with a growing digital and creative sector
Work Schedule: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: The flexible working arrangements allow for a better work-life balance, while the central locations of the offices provide easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and/or team members
- Final interview with the department head or another senior team member
Key Assessment Areas:
- Candidates' understanding of the role and Dentsu's business
- Relevant experience and skills in PR or Digital PR
- Ability to think strategically and creatively
- Excellent communication and client management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of successful PR campaigns you've worked on, demonstrating your ability to earn coverage and links from high-tier media
- Research Dentsu's business and the role to show your understanding and enthusiasm for the opportunity
ATS Keywords: Digital PR, campaign strategy, client management, SEO, media relations, content marketing, link-earning, traditional PR
ASSUMPTION: The interview process will focus on assessing candidates' relevant experience, skills, and cultural fit for the role and Dentsu's business.
🛠️ Tools & Technologies
- Ahrefs
- MuckRack
- BuzzStream
- ResponseSource
- Google Workspace (Docs, Sheets, Slides)
ASSUMPTION: Familiarity with these tools is preferred but not strictly required. Candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Courage
- Curiosity
Work Style:
- Collaborative and team-oriented
- Adaptable and open to new ideas
- Results-driven and focused on client success
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working with a diverse range of clients and industries?
- Do you have strong attention to detail and a meticulous approach to your work?
ASSUMPTION: Dentsu values candidates who are collaborative, adaptable, and results-driven, with a strong work ethic and a commitment to client success.
⚠️ Potential Challenges
- Managing multiple client priorities and deadlines
- Adapting to a fast-paced, dynamic work environment
- Working with a diverse range of clients and industries, each with their unique needs and expectations
- Keeping up with industry trends and best practices in digital PR and SEO
ASSUMPTION: These challenges can be overcome by strong organizational skills, attention to detail, and a proactive, solutions-oriented approach.
📈 Similar Roles Comparison
- Compared to other PR Manager roles, this position offers exposure to a diverse range of clients and industries
- Dentsu's global presence provides opportunities for career growth and progression within the organization
- This role requires a strong balance of strategic thinking, creativity, and client management skills
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry.
📝 Sample Projects
- Developing and executing a digital PR campaign for a major retail client, resulting in significant media coverage and SEO improvements
- Managing a team to deliver a series of reactive PR campaigns for a global tech client, ensuring consistent messaging and positive brand sentiment
- Collaborating with cross-functional teams to create an integrated marketing campaign for a financial services client, driving brand awareness and customer engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Dentsu support the professional development and growth of its employees?
- What are the most challenging aspects of working with enterprise-sized clients, and how can this role address them?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Dentsu careers portal
- Tailor your resume and cover letter to highlight relevant experience and skills, using the ATS keywords provided
- Prepare examples of successful PR campaigns you've worked on, demonstrating your ability to earn coverage and links from high-tier media
- Research Dentsu's business and the role to show your understanding and enthusiasm for the opportunity
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
