PR Manager

📌 Core Information

🔹 Job Title: PR Manager

🔹 Company: Lyst

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time, Hybrid (Tuesdays & Thursdays in-office)

🔹 Category: Marketing & Communications

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing Lyst's consumer and industry PR strategy
• Securing high-impact media placements and brand-building opportunities
• Creating data-driven content to generate online buzz and earned media coverage
• Building and nurturing relationships with fashion media, creators, and brands
• Collaborating with cross-functional teams to ensure consistent messaging and campaign amplification

ASSUMPTION: This role requires a proactive, dynamic communicator with a strong network in online fashion media and a deep understanding of the online media space.

📋 Key Responsibilities

✅ Develop and execute an always-on PR strategy for Lyst, proactively identifying and creating opportunities to leverage Lyst's unique position at the intersection of fashion, technology, and shopping.

✅ Seek out and secure high-impact media placements, speaking engagements, and brand-building opportunities.

✅ Create compelling, shareable data-driven content to earn media coverage and generate online buzz, positioning Lyst as an essential fashion authority and key shopping resource for customers.

✅ Lead PR for the Lyst Index, maximising its visibility and cementing its position as the definitive quarterly fashion ranking.

✅ Conceptualise and implement innovative community-building strategies that foster meaningful connections between Lyst and the fashion intelligence community.

✅ Create and oversee brand events that generate organic shares and word-of-mouth, elevating Lyst's presence within strategic circles.

✅ Cultivate and nurture a powerful network of fashion media, creators, brands, and cultural tastemakers, attending industry events as a Lyst brand ambassador to maintain visibility and strengthen relationships.

✅ Participate in cross-functional planning to align PR activities with broader marketing campaigns and business objectives, working seamlessly with paid media, social, and partnerships teams to ensure consistent messaging and campaign amplification.

✅ Monitor, analyse, and report on earned media coverage and PR campaign effectiveness across all channels, developing a reporting framework that demonstrates PR's contribution to overall marketing goals.

ASSUMPTION: This role requires exceptional written and verbal communication skills, original thinking, and the ability to react quickly to new opportunities and meet tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: Proven success in a similar PR role within the fashion or lifestyle industry, with a minimum of 5-10 years of experience.

Required Skills:

• Proven success in developing and executing PR strategies
• Strong network of contacts in online fashion media
• Proven success in community building, influencer campaign management, and content marketing
• Detail-oriented with strong organizational skills
• Deep understanding of the online media space
• Collaborative spirit that thrives in cross-functional environments

Preferred Skills:

• Experience working with data-driven content
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a proven track record in fashion PR, with a strong network of contacts in online fashion media and a deep understanding of the online media space.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (based on industry standards for a PR Manager role in London)

Benefits:

• Time Off: 29 holidays per year, plus 8 statutory bank holidays
• Competitive Family Leave Package
• Clothing Benefit: £250 - £1,000 annual clothing allowance
• Private Healthcare: Comprehensive healthcare scheme from day one
• Training Allowance: £1,000 annual allowance for training and development
• Pension Scheme: Minimum employee contribution of 5%, 3% employer contribution
• Eye Tests and Vouchers: Free eye test every year and discount towards glasses
• Cycle-to-Work Scheme
• Transport Season Ticket Loan
• Social Events: Frequent company-wide and team social events

Working Hours: Full-time, 40 hours per week, with flexible working hours and the option to work remotely on some days.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a PR Manager role in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion. Lyst is a global fashion tech company and premium shopping app, catering to over 200M shoppers per year.

Company Size: 51-200 employees. Lyst offers the largest assortment of premium and luxury fashion items and products in one place, via an assortment of 8.5M+ items from over 17,000 of the world’s leading brands.

Founded: 2010, in London. Lyst has raised over $160m from leading investors, including Accel, Balderton, Molten Ventures, Fidelity International, and LVMH.

Company Description:

• Lyst offers a search and discovery experience that provides inspiration, fulfilment, and personalisation for fashion shoppers.
• The company believes that fashion is amazing but shopping for fashion often isn't, and uses technology, data, and creativity to bring more joy, greater choice, and fewer fails.
• Lyst's mission is to help fashion shoppers make better decisions and help fashion partners find better audiences as the category-leading destination for every fashion shopper.

Company Specialties:

• Ecommerce
• Fashion Data
• Fashion Retail
• Software Engineering
• Product
• Search Engine
• Data Science
• Growth Marketing
• Fashion
• Search
• Fashion Ecommerce
• Data
• Retail

Company Website: http://www.lyst.com

ASSUMPTION: Lyst is a well-established fashion tech company with a strong focus on data-driven decision-making and a commitment to providing an exceptional customer experience.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers the opportunity to grow within the marketing and communications department and make a significant impact on Lyst's brand awareness and reputation.

Reporting Structure: The PR Manager will report directly to the Head of Communications and work closely with the marketing, partnerships, and content teams.

Work Arrangement: Hybrid, with on-site work required on Tuesdays and Thursdays. The remaining days can be worked remotely or on-site, depending on the employee's preference and the team's needs.

Growth Opportunities:

• Progression to a senior role within the communications department
• Expanding the PR team and taking on a management role
• Cross-functional collaboration with other departments to gain a broader understanding of the business

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress to a senior level and take on more responsibility within the communications department.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the City of London.

Office Location(s): The Minster Building, 21 Mincing Lane, 7th Floor, City of London, Greater London EC3R 7AG, GB

Geographic Context:

• London is a major global fashion hub, with numerous fashion events, shows, and media outlets.
• The City of London is a vibrant and bustling district, home to many fashion, finance, and tech companies.
• Lyst's office is conveniently located near major transportation links, making it easily accessible for employees.

Work Schedule: Full-time, with flexible working hours and the option to work remotely on some days.

ASSUMPTION: Lyst's office provides a modern, collaborative work environment that fosters creativity and innovation. The location in the City of London offers easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the Head of Communications to discuss the role, responsibilities, and career growth opportunities
• Task or case study to evaluate problem-solving skills and strategic thinking
• Final interview with the hiring manager to discuss the candidate's fit within the team and the company

Key Assessment Areas:

• Communication skills and ability to articulate Lyst's unique value proposition
• Understanding of the fashion industry and media landscape
• Strategic thinking and ability to develop and execute effective PR campaigns
• Cultural fit and alignment with Lyst's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Lyst's business model and unique value proposition in your application materials
• Prepare examples of successful PR campaigns you've led or contributed to in the past

ATS Keywords: PR strategy, media relations, content creation, community building, event management, data analysis, collaboration, communication skills, fashion knowledge, organizational skills, networking, creative thinking, proactivity, detail orientation

ASSUMPTION: Lyst's interview process is designed to assess the candidate's communication skills, strategic thinking, and cultural fit. The company values proactive, dynamic communicators with a strong network in online fashion media and a deep understanding of the online media space.

🛠️ Tools & Technologies

• Media databases (e.g., Cision, Agility PR Solutions)
• Social media platforms (e.g., Twitter, Instagram, Facebook)
• PR software and analytics tools (e.g., Muck Rack, Brand24)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The PR Manager will be expected to have experience using relevant PR, social media, and project management tools to effectively manage campaigns and track progress.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Lyst obsesses over the customer, providing a search and discovery experience that offers inspiration, fulfilment, and personalisation.
• Data-driven: Lyst uses data to inform decision-making and continuously improve the customer experience.
• Collaborative: Lyst fosters a collaborative work environment, with cross-functional teams working together to achieve common goals.

Work Style:

• Proactive and self-motivated
• Original thinker, challenging conventional approaches to fashion communications
• Strong written and verbal communication skills
• Detail-oriented with strong organisational skills
• Ability to react quickly to new opportunities and meet tight deadlines

Self-Assessment Questions:

• How do you align with Lyst's customer-centric approach to fashion retail?
• Describe a time when you used data to inform a PR strategy or campaign. What was the outcome?
• How do you approach collaboration with cross-functional teams, and what is your preferred working style?

ASSUMPTION: Lyst values proactive, self-motivated individuals who are original thinkers and strong communicators. The company fosters a collaborative work environment, with a focus on customer-centric decision-making and data-driven insights.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, dynamic environment
• Adapting to changes in the fashion industry and media landscape
• Building and maintaining relationships with a diverse range of stakeholders, including fashion media, creators, brands, and cultural tastemakers
• Ensuring consistent messaging and campaign amplification across multiple channels and teams

ASSUMPTION: The PR Manager role at Lyst presents unique challenges and opportunities, requiring a proactive, dynamic communicator with strong networking skills and the ability to adapt to a fast-paced, ever-changing environment.

📈 Similar Roles Comparison

• Unlike traditional fashion PR roles, this position requires a deep understanding of data-driven content and the ability to leverage Lyst's unique position at the intersection of fashion, technology, and shopping.
• Lyst's focus on customer-centric decision-making and data-driven insights sets it apart from other fashion tech companies, with a strong emphasis on personalisation and inspiration.
• This role offers significant growth opportunities, with the potential to progress to a senior level and take on more responsibility within the communications department.

ASSUMPTION: The PR Manager role at Lyst is unique, requiring a proactive, dynamic communicator with a strong network in online fashion media and a deep understanding of the online media space. The role offers significant growth opportunities and the chance to make a significant impact on Lyst's brand awareness and reputation.

📝 Sample Projects

• Developing and executing a PR strategy for Lyst's annual fashion trend report, leveraging data-driven insights to generate media coverage and online buzz
• Managing a high-profile fashion event, securing attendance from key industry players and generating organic shares and word-of-mouth
• Creating and executing a targeted influencer campaign to promote Lyst's unique value proposition and drive customer acquisition

ASSUMPTION: The PR Manager role at Lyst involves a wide range of projects, from data-driven content creation to high-profile event management and targeted influencer campaigns.

❓ Key Questions to Ask During Interview

• How does Lyst measure the success of its PR campaigns, and what key performance indicators (KPIs) are most important?
• Can you describe the team structure and dynamics within the communications department, and how does the PR Manager role fit into this structure?
• How does Lyst support the professional development and growth of its employees, particularly within the communications department?
• What are the most pressing challenges facing the fashion industry, and how does Lyst differentiate itself from competitors in this landscape?
• How does Lyst foster a collaborative work environment, and what opportunities are there for cross-functional collaboration and learning?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and provides valuable information about Lyst's company culture, team dynamics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Lyst's business model and unique value proposition
• Prepare examples of successful PR campaigns you've led or contributed to in the past, showcasing your ability to develop and execute effective strategies
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.