PR Manager, Europe

📌 Core Information

🔹 Job Title: PR Manager, Europe

🔹 Company: Crocs, Inc.

🔹 Location: Hoofddorp, Noord-Holland, Netherlands

🔹 Job Type: Hybrid

🔹 Category: Marketing & PR

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving brand engagement and product awareness in media across Tier 1 markets in Europe
• Leading relationships with key external stakeholders and PR agencies
• Developing and executing regional communication strategies
• Managing press and influencer events, organic gifting initiatives, and sample inventory
• Building executive profiles, securing speaking opportunities, and submitting awards

ASSUMPTION: This role requires a strategic, hands-on communicator with strong media relations skills and a deep understanding of cross-market dynamics in the footwear industry.

📋 Key Responsibilities

✅ Create scalable PR toolkits, templates, and processes to support consistent regional execution and international alignment

✅ Develop and implement seasonal communication strategies for key marketing campaigns, product launches, and brand collaborations

✅ Adapt and execute global PR strategies into impactful regional plans and activations that enhance brand perception and drive product desirability

✅ Plan and execute in-market activations including consumer, press, and influencers events, as well as organic gifting initiatives

✅ Track broader media trends across the footwear industry and adjacent categories to inform proactive storytelling and timely response strategies

✅ Manage external stakeholder relationships, including PR agency partners, and maintain clear communication with European and international stakeholders

✅ Oversee sample coordination, including inventory management, ordering, and distribution for media and influencer gifting initiatives

✅ Support budget management, track expenses, and coordinate payment processes with relevant teams and vendors

✅ Monitor and report on regional media coverage, delivering clear insights and performance metrics to evaluate PR effectiveness

✅ Develop and coordinate influencer marketing campaigns that align with brand objectives and target metrics

✅ Collaborate with influencers to create compelling, authentic content that resonates with their audiences and showcases the brand

✅ Manage ongoing influencer partnerships and identify, attract, and cultivate relationships with relevant influencers to align with brand values and target audience

✅ Connect influencer marketing in 360 campaigns, leveraging partnerships through social media, CRM, paid media, and all marketing touchpoints

✅ Build and maintain a media contact list, cultivating relationships with relevant media outlets and securing interviews and editorial features

ASSUMPTION: This role involves a high level of external stakeholder management, event planning, and cross-functional team leadership.

🎯 Required Qualifications

Education: BS or BA in public relations, mass communications, journalism, or related field

Experience: Minimum 5 years of PR agency or brand experience with a proven track record in a fast-paced, dynamic environment

Required Skills:

• Strong project management and cross-functional team leadership skills
• Excellent communication abilities, both written and verbal, internal and external
• Thorough knowledge of general PR and marketing principles
• Ability to effectively manage time, multi-task, and prioritize duties with a sense of urgency
• Advanced analytical skills, ability to translate complex data and trends into actionable strategy
• Ability to develop, manage, and improve upon processes
• Demonstrates consumer centricity and experience, as well as passion for product and brand building
• Strong organizational skills and ability to prioritize workload

Preferred Skills:

• Established relationships with VIP stylists and experience with celebrity talent dressing
• Footwear industry experience and globally-scaled experience

ASSUMPTION: Candidates with experience in the footwear industry and globally-scaled experience will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Estimated based on industry standards for a PR Manager role in the Netherlands with 5-10 years of experience)

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Inclusive work environment with a focus on diversity, equity, and belonging

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 2002 (Over 20 years ago)

Company Description:

• Crocs, Inc. is a global leader in innovative and comfortable footwear
• Known for iconic clogs and trendsetting collaborations
• Committed to sustainability, transparency, and socially conscious business practices

Company Specialties:

• Footwear design and manufacturing
• Retail and e-commerce operations
• Global marketing and branding

Company Website: www.crocs.com

ASSUMPTION: Working at Crocs, Inc. offers opportunities for professional growth and development in a large, established organization with a strong global presence.

📊 Role Analysis

Career Level: Mid-level to senior (depending on experience)

Reporting Structure: Reports directly to the Senior Director of Global PR

Work Arrangement: Hybrid (2-3 days on-site per week)

Growth Opportunities:

• Potential for career advancement within the global PR team
• Opportunities to work on international campaigns and collaborate with global teams
• Access to professional development resources and learning opportunities

ASSUMPTION: This role offers growth opportunities within the global PR team and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site amenities

Office Location(s): Hoofddorp, Noord-Holland, Netherlands

Geographic Context:

• Hoofddorp is a suburban town located approximately 15 kilometers from Amsterdam
• Known for its vibrant business community and easy access to public transportation
• Offers a mix of urban and suburban living with nearby recreational activities

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Senior Director of Global PR

Key Assessment Areas:

• Strategic thinking and communication skills
• Media relations experience and understanding of the European market
• Event planning and project management abilities
• Cultural fit and alignment with Crocs' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the European market and the footwear industry
• Showcase your ability to develop and execute strategic communication plans

ATS Keywords: Public Relations, Media Relations, Project Management, Communication, Analytical Skills, Influencer Marketing, Brand Engagement, Event Planning, Stakeholder Management, Budget Management, Cross-Functional Leadership, Consumer Centricity, Organizational Skills, Strategic Planning, Content Creation, Trend Analysis

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Monday.com)
• PR and media monitoring tools (e.g., Mention, Brand24, Hootsuite)
• Social media platforms (e.g., Instagram, Facebook, Twitter)

ASSUMPTION: Familiarity with project management tools and PR monitoring tools is beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Come As You Are: Embrace individuality and authenticity
• Comfort is Key: Prioritize comfort and well-being in all aspects of the business
• Innovate & Inspire: Foster a culture of creativity and continuous improvement

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you embody the company's Come As You Are value in your personal and professional life?
• Describe a time when you had to adapt your communication style to effectively engage with a diverse audience?
• How do you prioritize your workload and manage multiple projects simultaneously?

ASSUMPTION: Crocs, Inc. values a diverse and inclusive work environment that fosters individuality and authenticity.

⚠️ Potential Challenges

• Managing multiple stakeholders and agencies across different markets
• Balancing strategic planning with day-to-day execution and tactical tasks
• Adapting to a hybrid work arrangement and maintaining productivity
• Keeping up with industry trends and media landscape changes across Europe

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• This role focuses more on regional execution and market-specific strategies compared to global PR roles
• Unlike in-house PR roles, this position involves managing external PR agencies and stakeholders
• Career progression may involve moving into a global PR role or taking on additional responsibilities within the European marketing team

ASSUMPTION: This role offers a unique blend of strategic planning and hands-on execution, with opportunities for career growth within the global PR team.

📝 Sample Projects

• Developing and executing a regional communication strategy for a global product launch
• Managing a press event for a high-profile celebrity collaboration
• Coordinating influencer marketing campaigns for multiple markets and time zones

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the need to manage multiple stakeholders and deadlines.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with the global PR team and other regional marketing teams?
• What are the most challenging aspects of working in a hybrid environment for this role?
• How does Crocs, Inc. support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure success in this role?

ASSUMPTION: Asking these questions will help you better understand the role's expectations, work environment, and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your past PR campaigns, event management, and influencer marketing initiatives
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.