📌 Core Information
🔹 Job Title: PR Manager (Incogni)
🔹 Company: Surfshark
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full Time
🔹 Category: Marketing & PR
🔹 Date Posted: 2025-05-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Driving PR campaigns for Incogni, a global privacy brand
- Managing outreach campaigns and creating news-worthy content
- Collaborating with a dynamic, international team
- Leveraging the latest tools and solutions in PR
ASSUMPTION: This role requires a strong understanding of global media landscapes and the ability to adapt messaging for various audiences.
📋 Key Responsibilities
✅ Create and manage outreach campaigns for Incogni
✅ Develop news-worthy content for journalists and media outlets
✅ Create insightful commentary for various media outlets
✅ Conduct research for PR campaigns and create studies
✅ Stay on top of the news cycle and leverage the latest solutions and tools
✅ Collaborate with the Incogni Marketing team to achieve common goals
ASSUMPTION: This role may require working flexible hours to accommodate different time zones and news cycles.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: Proven experience (2-5 years) in PR, Communications, Journalism, or customer-facing roles
Required Skills:
- Exceptional verbal and written communication skills in English (C1 level)
- Proven experience in newsjacking and managing PR campaigns in multiple markets
- Strong organizational skills and result-oriented personality
- Ability to adapt messaging for various audiences
Preferred Skills:
- Familiarity with tools such as MuckRack, Meltwater, Brand 24, Brandwatch, Cision, Mention, MixMax, WordPress
- Experience working with the US media
- Privacy-oriented and experienced in the cybersecurity field
ASSUMPTION: Candidates with additional experience in customer-facing roles or the cybersecurity industry may have an advantage.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and market rates for PR roles in Warsaw)
Benefits:
- Growth and learning opportunities (time dedicated to learning, conferences, online learning platforms, and books)
- Health and wellness benefits (online workouts, sports card, health insurance, and regular mental health checks)
- Tools of your choice (choose the technical equipment and tools you need)
- Community and celebrations (yearly workation, Friday get-togethers, team buildings, and company celebrations)
- Convenient commuting (public transport cost compensation)
- Work-life balance (up to two remote days per week and work-from-anywhere policy)
- Premium Surfshark accounts
Working Hours: Full-time (40 hours per week) with flexible hours to accommodate different time zones and news cycles
ASSUMPTION: The salary range provided is an estimate based on market rates for PR roles in Warsaw. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Surfshark is a global privacy and security company, operating in the competitive cybersecurity market
Company Size: Surfshark has 19 employees, providing a close-knit work environment with ample opportunities for growth and impact
Founded: Surfshark was founded in 2018, focusing on providing secure and private internet access solutions
Company Description:
- Surfshark is a global brand, quoted in major news outlets such as Newsweek, Business Insider, New York Times, Forbes, and NPR
- The company offers a range of privacy and security solutions, including VPN services
- Surfshark is committed to maintaining a secure and private online environment for its users
Company Specialties:
- Secure internet access
- Privacy protection
- Cybersecurity solutions
Company Website: surfshark.com
ASSUMPTION: Surfshark's focus on privacy and security may require candidates to have a strong understanding of these topics.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The PR Manager will report directly to the Marketing Director and collaborate with the Incogni Marketing team
Work Arrangement: Hybrid (3 office days per week) with the possibility of up to two remote days per week and a work-from-anywhere policy
Growth Opportunities:
- Learning and development opportunities, such as conferences, online learning platforms, and books
- Potential career progression within the Marketing department or the broader organization
- Gaining experience in a global brand with a strong presence in the cybersecurity industry
ASSUMPTION: The PR Manager's role may evolve over time as Incogni continues to grow and expand its global presence.
🌍 Location & Work Environment
Office Type: Surfshark's Warsaw office is a modern, collaborative workspace designed to foster creativity and open communication
Office Location(s): Warsaw, Mazowieckie, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, offering a vibrant cultural scene and a thriving business environment
- The city is well-connected by public transportation, with convenient commuting options for employees
- Warsaw is home to a growing tech and startup scene, providing ample networking opportunities
Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate different time zones and news cycles
ASSUMPTION: The PR Manager may need to work flexible hours to accommodate the global nature of Incogni's operations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Director and/or other team members
- Final decision and offer
Key Assessment Areas:
- Communication skills (both verbal and written)
- PR and campaign management experience
- Understanding of global media landscapes
- Cultural fit with the Incogni Marketing team
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Demonstrate your understanding of Incogni's brand and the global privacy industry
- Prepare examples of your previous PR campaigns and their outcomes
ATS Keywords: PR, Communications, Journalism, Campaign Management, Newsjacking, Media Relations, Global Brand, Cybersecurity, Privacy
ASSUMPTION: The interview process may involve assessments or case studies to evaluate the candidate's PR and campaign management skills.
🛠️ Tools & Technologies
- MuckRack
- Meltwater
- Brand 24
- Brandwatch
- Cision
- Mention
- MixMax
- WordPress
ASSUMPTION: The PR Manager may be required to learn and use new tools and technologies as needed to perform their role effectively.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Open communication
- Collaboration
- Result-oriented mindset
- Continuous learning and growth
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Adaptable and flexible
- Focused on results and impact
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you comfortable working in a global team with diverse perspectives?
- Do you have a result-oriented mindset and a strong desire to make an impact?
- Are you open to learning and adapting in a rapidly growing organization?
ASSUMPTION: Candidates who share Surfshark's company values and work style will be a strong fit for the PR Manager role.
⚠️ Potential Challenges
- Managing multiple PR campaigns simultaneously in different markets
- Adapting messaging for various audiences and media outlets
- Staying on top of the news cycle and leveraging the latest solutions and tools
- Working flexible hours to accommodate different time zones and news cycles
ASSUMPTION: The PR Manager role may present unique challenges due to the global nature of Incogni's operations and the fast-paced environment of the PR industry.
📈 Similar Roles Comparison
- Unlike traditional PR roles, this position focuses on a global brand in the privacy and security industry
- Candidates should have experience managing PR campaigns in multiple markets and understanding distinct media landscapes
- This role offers the opportunity to work in a dynamic, growing organization with a strong global presence
ASSUMPTION: The PR Manager role at Surfshark may differ from other PR roles in the industry due to the global nature of Incogni's operations and the focus on privacy and security.
📝 Sample Projects
- Developing and executing a global PR campaign to launch a new privacy product
- Creating news-worthy content for journalists and media outlets to raise awareness about privacy issues
- Conducting research for PR campaigns and creating studies to inform campaign strategies
ASSUMPTION: The PR Manager's projects will be tailored to Incogni's specific needs and the global privacy and security landscape.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does the Incogni Marketing team collaborate and support each other?
- What are the most challenging aspects of working in a global brand like Incogni?
- How does Surfshark support the professional growth and development of its employees?
- What is the typical career path for someone in this role?
ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and their understanding of the company and industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your previous PR campaigns and their outcomes
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
