PR Manager (m/w/d) – Remote oder Berlin

📌 Core Information

🔹 Job Title: PR Manager (m/w/d) – Remote oder Berlin

🔹 Company: getpress

🔹 Location: Remote (Germany)

🔹 Job Type: Full-time/Part-time (min. 30h/week)

🔹 Category: Public Relations and Communications Services

🔹 Date Posted: 2025-05-23

🔹 Experience Level: 2-5 years

🔹 Remote Status: 100% Remote or in Berlin Office

🚀 Job Overview

Key aspects of this role include:

• Developing creative and tailored PR stories for various clients
• Pitching stories directly to journalists from a broad media spectrum
• Managing around three clients independently and supporting further clients in the team
• Building and maintaining strong relationships with journalists to secure media coverage for clients
• Working with clear KPIs and contributing to the success of clients through daily media contact and close customer care

ASSUMPTION: This role requires a proactive and independent worker who can thrive in a fast-paced environment and has a strong understanding of the media landscape.

📋 Key Responsibilities

✅ Develop creative and tailored PR stories for clients, focusing on individual topics and target groups

✅ Pitch stories directly to journalists from a broad media spectrum, such as business, finance, and tech

✅ Manage around three clients independently and support further clients in the team

✅ Build and maintain strong relationships with journalists to secure media coverage for clients

✅ Work with clear KPIs and contribute to the success of clients through daily media contact and close customer care

ASSUMPTION: This role involves a high level of autonomy and requires strong communication skills, both written and verbal, in German and English.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Journalism, or a related field (or equivalent experience)

Experience: Over 2 years of experience in operational PR, preferably in an agency setting

Required Skills:

• Proven track record of placing clients in major media outlets
• Excellent storytelling skills and understanding of the media landscape
• Experience in client management and strategic PR planning
• Strong network of journalist contacts and ability to build relationships
• Proactive approach to news monitoring and identifying trends
• Ability to work independently and collaborate effectively with a team
• Pragmatic use of AI tools to streamline processes
• Fluent in German (C2 level) and professional proficiency in English

Preferred Skills:

• Experience with KPI-driven PR strategies
• Knowledge of the tech industry and its media landscape
• Familiarity with CRM systems and project management tools

ASSUMPTION: Candidates with experience in a similar role or a strong portfolio demonstrating their PR skills are preferred.

💰 Compensation & Benefits

Salary Range: €45,000 - €65,000 per year (full-time), pro-rata for part-time (based on experience and industry standards)

Benefits:

• Flexible working models (remote, hybrid, or in the Berlin office)
• Company pension scheme
• Digital game nights
• Team events
• Increased vacation days with tenure

Working Hours: Full-time: 40 hours/week, Part-time: min. 30 hours/week

ASSUMPTION: The salary range is estimated based on the company's size, industry, and the experience level required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: getpress operates in the public relations and communications services industry, focusing on PR solutions for growth companies and scale-ups.

Company Size: getpress is a mid-sized company with 11-50 employees, offering a dynamic and collaborative work environment.

Founded: getpress was founded in 2017 and has since grown to become a leading PR agency for scale-ups and innovative companies in Europe.

Company Description:

• getpress offers PR solutions for growth companies and scale-ups, focusing on transparency, measurability, and KPI-driven strategies
• The company combines PR expertise with journalistic experience, employing over 50 PR professionals and journalists
• getpress aims to become the leading PR agency for scale-ups in Europe

Company Specialties:

• Public Relations
• Media Relations
• Content Marketing
• SEO Links
• Speaker Opportunities
• Reputation Management
• PR Strategy
• Crisis PR
• Media Training

Company Website: https://www.get-press.de/karriere

ASSUMPTION: getpress is an innovative and fast-growing company that values creativity, proactivity, and a strong work ethic.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and development

Reporting Structure: The PR Manager reports directly to the Head of PR and works closely with the PR team and clients

Work Arrangement: Flexible working models, including remote, hybrid, and in-office options

Growth Opportunities:

• Progression to a senior role within the PR team
• Expanding client portfolio and taking on more responsibilities
• Contributing to the company's growth and success

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: getpress offers a hybrid work environment, with the option to work remotely or in the Berlin office

Office Location(s): Zossener Str. 55-58, Eingang D, 10961 Berlin, Germany

Geographic Context:

• Berlin is a vibrant and multicultural city, offering a high quality of life and numerous cultural attractions
• The city has a thriving tech and startup scene, providing ample networking opportunities
• Berlin is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time: 40 hours/week, Part-time: min. 30 hours/week, with flexible hours and the option to work remotely

ASSUMPTION: The flexible work arrangement allows for a better work-life balance and caters to individual preferences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-depth interview with the Head of PR and a member of the PR team
• Final decision and job offer

Key Assessment Areas:

• PR skills and experience
• Storytelling abilities and understanding of the media landscape
• Client management and strategic thinking
• Communication skills and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your relevant PR experience and skills
• Demonstrate your understanding of the media landscape and ability to develop creative PR stories
• Showcase your client management skills and strategic thinking
• Follow up after the interview to express your interest in the role

ATS Keywords: PR strategy, media relations, client management, storytelling, KPI management, networking, news monitoring, AI tools, German language, English language

ASSUMPTION: getpress uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume can increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• CRM systems (e.g., HubSpot, Salesforce)
• Project management tools (e.g., Asana, Trello)
• AI tools for streamlining processes (e.g., PR software, media monitoring tools)

ASSUMPTION: Familiarity with CRM systems and project management tools is beneficial for this role, as is the pragmatic use of AI tools to improve efficiency.

👔 Cultural Fit Considerations

Company Values:

• Visionary and proactive approach
• Strong work ethic and commitment to excellence
• Collaboration and teamwork
• Continuous learning and development

Work Style:

• Independent and proactive
• Creative and strategic thinking
• Strong communication and interpersonal skills
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a proven track record of placing clients in major media outlets?
• Can you develop creative and tailored PR stories for various clients?
• Are you proactive, independent, and able to work effectively in a team?
• Do you have a strong understanding of the media landscape and journalist contacts?
• Are you fluent in German (C2 level) and professionally proficient in English?

ASSUMPTION: Candidates who align with getpress's values and work style are more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing multiple clients and their unique PR needs
• Keeping up with the fast-paced and dynamic media landscape
• Balancing remote work and maintaining strong communication with the team and clients
• Adapting to the company's growth and changing priorities

ASSUMPTION: These challenges can be overcome with strong organizational skills, proactive communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Unlike traditional PR agencies, getpress focuses on KPI-driven strategies and transparent, measurable results
• The company operates in the tech and growth company sector, requiring a strong understanding of these industries
• This role offers opportunities for professional growth and development within the company

ASSUMPTION: getpress's unique approach to PR and focus on growth companies set it apart from traditional PR agencies.

📝 Sample Projects

• Developing a comprehensive PR strategy for a tech startup launching a new product
• Securing media coverage for a growth company's expansion into a new market
• Managing a crisis communication plan for a client facing a public relations challenge

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical client portfolio and their PR needs?
• How does getpress support the growth and success of its clients?
• What are the key priorities for this role in the first 90 days?
• How does getpress foster a culture of collaboration and teamwork?
• What opportunities are there for professional development and growth within the company?

ASSUMPTION: Asking thoughtful questions during the interview can help you better understand the role and assess your fit with the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant PR experience and skills
• Prepare examples of your previous PR work and successes
• Follow up after the interview to express your interest in the role
• If selected, participate in the interview process and provide any additional information or documents as requested

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.