📌 Core Information
🔹 Job Title: PR Manager, Nordics
🔹 Company: Netflix
🔹 Location: Stockholm, Sweden
🔹 Job Type: Full-time, On-site
🔹 Category: Entertainment
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Spearheading and handling PR campaigns for Netflix's content slate in the Nordics
- Working with a cross-functional team to deliver strong PR campaigns
- Liaising with media, key opinion leaders, influencers, talent representatives, and talent
- Formulating and implementing screening strategies
- Managing agencies on campaigns
ASSUMPTION: This role requires a strategic and creative approach to PR, with a strong understanding of the Nordic media landscape and the entertainment industry.
📋 Key Responsibilities
✅ Formulate and execute PR campaigns for Netflix's content slate in the Nordics
✅ Write press releases and manage press nominations
✅ Schedule junkets and liaise with journalists, influencers, talent representatives, and talent
✅ Implement screening strategy and manage agencies on campaigns
✅ Collaborate with cross-functional teams to deliver impactful campaigns
ASSUMPTION: The successful candidate will be able to manage multiple tasks simultaneously under deadline and thrive in a high energy, fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, or a related field
Experience: At least 8 years of experience in Nordic PR, preferably within the entertainment industry
Required Skills:
- Excellent verbal and written skills in English and one of the Nordic languages
- Proven experience in shaping PR campaigns within the entertainment industry
- Ability to manage agencies and cultivate relationships with various stakeholders
- Strong understanding of new and traditional media in the Nordics
- Love of entertainment and storytelling, with the ability to build narratives and put together strategic communication plans
Preferred Skills:
- Experience working with international teams
- Familiarity with Netflix's content and brand
ASSUMPTION: Candidates with additional language skills or experience working with international teams may have an advantage.
💰 Compensation & Benefits
Salary Range: Competitive salary based on experience and industry standards for PR managers in the Nordics. Netflix is known for offering competitive compensation packages.
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Generous time off, including vacation, sick, and parental leave
- Employee development opportunities and tuition reimbursement
- Access to Netflix's streaming services and other perks
Working Hours: Full-time, typically Monday to Friday, with some flexibility for project needs
ASSUMPTION: Netflix is known for offering competitive compensation and benefits packages, with a focus on employee well-being and development.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. Netflix is a leading global entertainment service, offering a wide variety of TV shows, films, and games in multiple languages.
Company Size: 10,001+ employees. As a large company, Netflix offers numerous opportunities for growth and collaboration.
Founded: 1997. Netflix was founded as a DVD rental service and has since evolved into a streaming giant.
Company Description:
- Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries
- The company offers a wide variety of content, including original series, films, documentaries, and unscripted titles
- Netflix is committed to embracing and advocating for inclusion, with a focus on diversity and equal opportunity
Company Specialties:
- Streaming entertainment
- Original content production
- Global distribution
Company Website: netflix.com
ASSUMPTION: Netflix's focus on inclusion and diversity is a key aspect of its company culture and values.
📊 Role Analysis
Career Level: Experienced professional. This role requires a significant amount of experience in Nordic PR and the entertainment industry.
Reporting Structure: The PR Manager will report to the PR Director, Nordics.
Work Arrangement: On-site, with some flexibility for project needs. The role may require occasional travel to attend events or meetings.
Growth Opportunities:
- Potential to work on high-profile campaigns and collaborate with international teams
- Opportunities for professional development and career advancement within Netflix
- Exposure to a wide variety of content and industries within the entertainment sector
ASSUMPTION: Netflix's large size and global presence offer numerous opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Netflix's Stockholm office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city of Sweden, with a population of over 960,000
- The city is known for its vibrant culture, rich history, and beautiful architecture
- Stockholm offers a high quality of life, with a strong focus on work-life balance and sustainability
Work Schedule: Full-time, typically Monday to Friday, with some flexibility for project needs
ASSUMPTION: Netflix's Stockholm office is designed to be a collaborative and inclusive workspace, with a focus on employee well-being and comfort.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the PR Director, Nordics
- Final interview with additional stakeholders
Key Assessment Areas:
- PR campaign strategy and execution
- Media relations and stakeholder management
- Communication skills and storytelling ability
- Cultural fit and alignment with Netflix's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful PR campaigns you've worked on, focusing on strategy, execution, and results
- Demonstrate your understanding of Netflix's content and brand, and how your skills and experience align with the company's mission and values
ATS Keywords: Nordic PR, entertainment industry, PR campaigns, media relations, stakeholder management, storytelling, Netflix
ASSUMPTION: Netflix's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, creativity, and strong communication abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- PR software and tools (e.g., Muck Rack, Agility PR Solutions, Cision)
- Social media platforms (e.g., Twitter, LinkedIn, Facebook)
ASSUMPTION: The successful candidate will be comfortable using a variety of PR software and tools, as well as social media platforms to amplify campaign reach and engagement.
👔 Cultural Fit Considerations
Company Values:
- Inclusion
- Integrity
- Curiosity
- Selflessness
- Courage
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision making
- Continuous learning and improvement
- Flexibility and adaptability
Self-Assessment Questions:
- How do you embody Netflix's values in your work?
- Can you describe a time when you had to adapt to a significant change in a PR campaign or strategy?
- How do you approach building and maintaining relationships with key stakeholders, such as journalists, influencers, and talent?
ASSUMPTION: Netflix's company culture is built on a foundation of inclusion, integrity, and curiosity, with a focus on continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously under tight deadlines
- Navigating a fast-paced, high-energy work environment
- Adapting to changes in campaign strategy or priorities
- Balancing the needs and expectations of various stakeholders, including internal teams, external partners, and talent
ASSUMPTION: The successful candidate will be able to thrive in a fast-paced, high-energy work environment and adapt to changes in campaign strategy or priorities.
📈 Similar Roles Comparison
- This role is unique in its focus on the Nordic market and Netflix's content slate
- Compared to other PR manager roles, this position offers the opportunity to work on high-profile campaigns and collaborate with international teams
- Career progression may include opportunities to work on global campaigns or move into a leadership role within Netflix's PR department
ASSUMPTION: This role offers unique opportunities for growth and development within Netflix's PR department, with a focus on the Nordic market and the company's content slate.
📝 Sample Projects
- Launching a new Netflix original series in the Nordics, including press junkets, media outreach, and influencer partnerships
- Managing a crisis communication strategy for a high-profile Netflix film release
- Executing a targeted PR campaign to promote Netflix's documentary slate in the Nordics, including screenings, press events, and media outreach
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges the successful candidate may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Nordics PR department?
- How does Netflix approach working with international teams and stakeholders?
- What are the most challenging aspects of working on PR campaigns for Netflix's content slate in the Nordics?
- How does Netflix support the professional development and growth of its PR team members?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These questions are designed to help the candidate better understand the role, team dynamics, and company culture, as well as the expectations and priorities for the first 90 days.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Netflix careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful PR campaigns you've worked on, focusing on strategy, execution, and results
- Demonstrate your understanding of Netflix's content and brand, and how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
