📌 Core Information
🔹 Job Title: PR Manager, Risk & Issues Mgmt, Devices & Services
🔹 Company: Amazon
🔹 Location: Seattle, Washington, United States
🔹 Job Type: On-site
🔹 Category: Public Relations
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Owning global issues management for Alexa
- Developing and executing communications strategies
- Providing counsel to business leadership
- Managing complex, fast-moving reputation issues
ASSUMPTION: This role requires a high level of judgment, adaptability, and the ability to thrive in high-stress environments.
📋 Key Responsibilities
✅ Oversee end-to-end development and execution of business-critical communications programs
✅ Manage complex, fast-moving, and unexpected reputation issues with high judgment and professionalism
✅ Deliver communications counsel to business leadership on both short- and long-term challenges and opportunities
✅ Develop and maintain relationships with key journalists in technology and business press
✅ Work closely with public policy and legal teams on topics relevant to regulators and policymakers
✅ Collaborate with PR colleagues globally
ASSUMPTION: This role may require working non-standard hours and being on-call for issues management.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field
Experience: 5-10 years of experience in public relations, with a focus on issues management and crisis communications
Required Skills:
- Excellent judgment and decision-making skills
- Strong written and verbal communication skills
- Proven ability to manage complex, fast-moving issues
- Experience working with journalists and media outlets
- Familiarity with technology and policy issues
Preferred Skills:
- Experience in a high-tech or consumer electronics company
- Fluency in additional languages
- Experience working with cross-functional teams
ASSUMPTION: A background in technology-related issues and experience in high-stress environments are highly desirable for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a PR Manager with 5-10 years of experience in the Seattle area)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Maternity and paternity leave
- Employee discounts
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for on-call duties
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and technology
Company Size: 10,001+ employees (Enterprise)
Founded: 1994
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: https://www.amazon.com
ASSUMPTION: Working at Amazon offers opportunities for professional growth and exposure to a wide range of products and services.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Director of Trust & Reputation within the Devices & Services PR team
Work Arrangement: On-site, with potential for remote work during unexpected issues or crises
Growth Opportunities:
- Potential to move into a more senior role within the PR team or take on additional responsibilities
- Opportunities to work on high-impact projects and gain experience in a fast-paced environment
- Access to professional development resources and training
ASSUMPTION: This role offers opportunities for career growth and development within Amazon's PR team.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Seattle, WA
Geographic Context:
- Seattle is a major tech hub with a thriving job market
- The city offers a mix of urban and outdoor activities
- Seattle has a moderate cost of living compared to other major cities in the US
Work Schedule: Full-time, with flexibility for on-call duties and potential weekend or evening work during crises
ASSUMPTION: The Seattle office offers a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the PR team
- Final interview with the Director of Trust & Reputation
Key Assessment Areas:
- Judgment and decision-making skills
- Communication skills (written and verbal)
- Experience with issues management and crisis communications
- Familiarity with technology and policy issues
Application Tips:
- Highlight relevant experience with issues management and crisis communications
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of your work, such as press releases or media statements, to showcase your skills
ATS Keywords: Public Relations, Risk Management, Issues Management, Crisis Communications, Stakeholder Engagement, Media Relations, Judgment, Trust Building, Policy Counsel, Collaboration, Issue Anticipation, Technology Understanding, Written Communication, Verbal Communication, Simplification, Advocacy
ASSUMPTION: The interview process for this role will focus on assessing the candidate's judgment, communication skills, and experience with issues management.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Media monitoring and analysis tools (e.g., Muck Rack, Critical Mention)
- Project management tools (e.g., Asana, Trello)
- Internal communication platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: This role may require the use of additional tools and technologies specific to Amazon's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on results and customer-centricity
Self-Assessment Questions:
- Do you thrive in high-stress environments and enjoy managing complex, fast-moving issues?
- Are you able to clearly articulate ideas in both written and verbal communications?
- Do you have a passion for invention and a commitment to operational excellence?
ASSUMPTION: Successful candidates for this role will demonstrate a strong fit with Amazon's company values and work style.
⚠️ Potential Challenges
- Managing complex, fast-moving reputation issues can be stressful and demanding
- Working with journalists and media outlets may require quick turnaround times and flexibility
- Collaborating with cross-functional teams may present unique challenges and require strong communication skills
- Working in a high-tech or consumer electronics company may require a steep learning curve and continuous adaptation to new technologies
ASSUMPTION: These challenges are inherent to the role and require a high level of judgment, adaptability, and strong communication skills.
📈 Similar Roles Comparison
- This role is similar to other PR Manager positions, but with a focus on issues management and crisis communications for a high-profile technology product
- Compared to other PR roles, this position may require more frequent on-call duties and weekend or evening work during crises
- Career progression in this role may lead to more senior positions within Amazon's PR team or other departments
ASSUMPTION: This role offers unique opportunities and challenges compared to other PR Manager positions, with a focus on issues management and crisis communications for a high-profile technology product.
📝 Sample Projects
- Developing and executing a communications plan to address a potential crisis related to Alexa
- Managing media outreach and messaging during a high-profile product launch or announcement
- Collaborating with cross-functional teams to address regulatory or policy challenges related to Alexa
ASSUMPTION: These sample projects illustrate the types of responsibilities and challenges that may be encountered in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall structure of the PR team and Amazon's broader organization?
- What are the most pressing issues and challenges currently facing the Alexa team, and how does this role contribute to addressing them?
- How does Amazon support the professional development and growth of its PR team members?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within the PR team or other departments?
- How does Amazon balance the need for quick decision-making with the need for thorough and thoughtful consideration of potential issues and challenges?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company, and to help the candidate assess the fit between their skills, experiences, and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant experience with issues management and crisis communications
- Prepare examples of your work, such as press releases or media statements, to showcase your skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
