📌 Core Information
🔹 Job Title: PR Manager (Universe Group)
🔹 Company: HolyWater Tech
🔹 Location: Kyiv, Ukraine
🔹 Job Type: Full-time
🔹 Category: Communications & PR
🔹 Date Posted: June 2, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing PR strategies for Universe Group
- Building and maintaining relationships with media, podcasters, and influencers
- Creating engaging content and information triggers for various channels
- Organizing public events and representing the company at industry conferences
- Monitoring and analyzing media coverage and public perception of the brand
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have experience in PR, journalism, or a related field and be comfortable working in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Develop and implement PR strategies for Universe Group, including messaging, channels, and formats
✅ Build and maintain relationships with media, podcasters, influencers, and other stakeholders to secure coverage and opportunities for the company
✅ Create engaging content and information triggers, such as interviews, columns, case studies, and special projects, to promote the company and its products
✅ Coordinate with other teams, including design, SEO, production, legal, and finance, to ensure consistent messaging and branding
✅ Monitor and analyze media coverage, public perception, and crises to inform strategy and improve performance
ASSUMPTION: The role may require occasional travel to attend industry events or meet with stakeholders. The ideal candidate will be comfortable working independently and in a team setting.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, or a related field
Experience: 3+ years of experience in PR, journalism, or a related field
Required Skills:
- Excellent writing and communication skills in Ukrainian and English
- Proven experience in media relations and partnership building
- Strong analytical skills and data-driven mindset
- Ability to work independently and in a team setting
- Familiarity with PR tools and software, such as media databases, monitoring tools, and analytics platforms
Preferred Skills:
- Experience in the tech industry or a related field
- Familiarity with employer branding or a background in journalism
- Knowledge of SEO, content marketing, or social media management
ASSUMPTION: While a degree in communications or journalism is preferred, candidates with relevant experience and a strong portfolio may be considered.
💰 Compensation & Benefits
Salary Range: The salary range for this position is UAH 50,000 - 80,000 per month, depending on experience and qualifications. This estimate is based on industry standards for mid-level PR roles in Kyiv, Ukraine.
Benefits:
- Development and training opportunities, including internal training and workshops with industry experts
- Career growth opportunities, with up to 10 managers receiving promotions each year
- All-inclusive office in Kyiv, with amenities such as breakfast, lunch, walking paths, and a silent room for focus
- Relocation package for candidates moving to Kyiv, including financial support, assistance with housing, and adaptation services
- Competitive social package, including health insurance, meal vouchers, and support for medical expenses
- Well-being program, including mental health support, yoga classes, and meditation sessions
- Support during wartime, including ensuring the safety and stability of employees and their families
Working Hours: Full-time, with standard working hours Monday through Friday. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is subject to change and may be adjusted based on the company's policies and regulations.
📌 Applicant Insights
🔍 Company Context
Industry: HolyWater Tech is a tech company that creates personalized worlds for 30+ million users worldwide. They develop and publish personalized books, audiobooks, interactive stories, and video series by combining creators' imagination with AI efficiency.
Company Size: HolyWater Tech has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: HolyWater Tech was founded in 2020, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- HolyWater Tech is a privately-held company specializing in personalized content creation using AI technology
- The company publishes stories that inspire millions of people around the world, with a focus on personalized books, audiobooks, interactive stories, and video series
- HolyWater Tech is headquartered in Kyiv, Ukraine, with a strong presence in the technology, information, and media industry
Company Specialties:
- Personalized content creation
- AI technology integration
- Storytelling and publishing
- Global user engagement
Company Website: holywater.tech
ASSUMPTION: HolyWater Tech's focus on personalized content and AI technology makes it an innovative and dynamic place to work. The company's young history and rapid growth provide ample opportunities for career development and advancement.
📊 Role Analysis
Career Level: The PR Manager role is a mid-level position, requiring 3+ years of experience in PR, journalism, or a related field. This role offers opportunities for career growth and development within the company.
Reporting Structure: The PR Manager will report directly to the Head of Communications and work closely with other members of the communications team, as well as representatives from various departments, including design, SEO, production, legal, and finance.
Work Arrangement: This is an on-site position, with standard working hours Monday through Friday. Occasional overtime may be required to meet project deadlines.
Growth Opportunities:
- Promotion to a senior-level position within the communications team
- Expansion of responsibilities to include additional regions or product lines
- Opportunities to lead special projects or initiatives within the company
ASSUMPTION: The PR Manager role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company. The ideal candidate will be proactive, results-driven, and eager to take on new challenges.
🌍 Location & Work Environment
Office Type: HolyWater Tech's office is an all-inclusive space designed to foster creativity, collaboration, and productivity. The office features amenities such as breakfast, lunch, walking paths, and a silent room for focus.
Office Location(s): HolyWater Tech's headquarters is located in the Podilskyi district of Kyiv, Ukraine, with easy access to public transportation and nearby amenities.
Geographic Context:
- Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million people
- The Podilskyi district is a historic and vibrant neighborhood known for its cultural attractions, restaurants, and nightlife
- Kyiv is a major hub for technology and innovation, with a thriving startup ecosystem and a strong focus on AI and machine learning
Work Schedule: The standard work schedule is Monday through Friday, with occasional overtime required to meet project deadlines. The work arrangement is on-site, with no remote work options available.
ASSUMPTION: HolyWater Tech's all-inclusive office and central location in Kyiv provide an ideal work environment for the PR Manager role. The company's focus on employee well-being and work-life balance ensures a positive and productive work experience.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers page
- Phone or video screening with the HR department to assess qualifications and cultural fit
- In-depth interview with the hiring manager and other members of the communications team to discuss the role and company culture
- Final interview with the CEO or another senior-level executive to discuss career growth and development opportunities
Key Assessment Areas:
- Writing and communication skills, including the ability to adapt tone of voice and create engaging content
- Media relations and partnership-building experience, with a proven track record of securing coverage and opportunities
- Analytical skills and data-driven mindset, with the ability to monitor and analyze media coverage and public perception
- Cultural fit and alignment with HolyWater Tech's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for the PR Manager role
- Include examples of your work, such as press releases, media coverage, or successful campaigns, to demonstrate your qualifications
- Prepare thoughtful questions to ask during the interview to showcase your interest in the role and company
ATS Keywords: PR, communications, media relations, partnership building, content creation, strategy development, analytics, Ukrainian, English
ASSUMPTION: HolyWater Tech's hiring process is designed to assess both technical skills and cultural fit. The ideal candidate will have a strong portfolio, relevant experience, and a genuine interest in the company's mission and values.
🛠️ Tools & Technologies
- Media databases and monitoring tools, such as Muck Rack, Agility PR Solutions, or Cision
- Analytics platforms, such as Google Analytics, SimilarWeb, or Ahrefs
- Project management tools, such as Asana, Trello, or Jira
- Design tools, such as Canva, Adobe Creative Suite, or Sketch
ASSUMPTION: The PR Manager role may require the use of specific tools and technologies to streamline workflows and improve efficiency. The ideal candidate will have experience with relevant tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: HolyWater Tech values creativity, experimentation, and a willingness to take calculated risks to drive growth and success
- Collaboration: The company fosters a culture of teamwork, open communication, and mutual respect to achieve common goals
- Integrity: HolyWater Tech is committed to ethical and responsible business practices, with a focus on transparency, accountability, and fairness
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Data-driven and analytical, with a strong emphasis on performance metrics and key performance indicators (KPIs)
- Creative and innovative, with a willingness to explore new ideas and approaches to storytelling and content creation
Self-Assessment Questions:
- Do you have experience developing and implementing PR strategies for a tech company or a related industry?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines and competing priorities?
- Do you have a strong portfolio of PR work, including media coverage, successful campaigns, and other relevant examples?
ASSUMPTION: HolyWater Tech's culture values innovation, collaboration, and integrity, with a focus on driving growth and success through creativity and data-driven decision-making. The ideal candidate will be a strong communicator, a strategic thinker, and a proactive self-starter with a genuine interest in the company's mission and values.
⚠️ Potential Challenges
- The PR Manager role may require occasional travel to attend industry events or meet with stakeholders, which may impact work-life balance
- The company's rapid growth and expansion may present challenges in terms of managing multiple priorities and meeting tight deadlines
- The PR Manager role may require working with a diverse range of stakeholders, including media, podcasters, influencers, and other internal teams, which may present communication and collaboration challenges
- The company's focus on innovation and experimentation may require the PR Manager to adapt to new tools, technologies, and processes, which may present a learning curve
ASSUMPTION: The PR Manager role presents unique opportunities and challenges, requiring a proactive, results-driven, and adaptable candidate. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be eager to take on new challenges as the company continues to grow and expand.
📈 Similar Roles Comparison
- The PR Manager role at HolyWater Tech is similar to other mid-level PR roles in the tech industry, with a focus on media relations, content creation, and strategic communications
- However, HolyWater Tech's focus on personalized content and AI technology sets it apart from other companies in the industry, offering unique opportunities for growth and development
- Career paths for PR professionals in the tech industry may include promotions to senior-level positions, expansion of responsibilities, or transitions to related roles, such as marketing or communications management
ASSUMPTION: The PR Manager role at HolyWater Tech offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company. The ideal candidate will be proactive, results-driven, and eager to take on new challenges as the company continues to grow and expand.
📝 Sample Projects
- Developing and implementing a PR strategy for the launch of a new personalized book series, including media outreach, event planning, and content creation
- Securing coverage for the company's AI technology in industry publications and trade media, with a focus on thought leadership and expert positioning
- Creating a series of blog posts and social media content to promote the company's employer branding initiatives and attract top talent to the organization
ASSUMPTION: The PR Manager role at HolyWater Tech offers a wide range of projects and initiatives, with a focus on driving growth, engagement, and brand awareness. The ideal candidate will have a strong portfolio of PR work, including media coverage, successful campaigns, and other relevant examples.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the PR function and how this role fits into that strategy?
- How does the PR team collaborate with other departments, such as design, SEO, and marketing, to ensure consistent messaging and branding?
- What are the key priorities for the PR Manager role in the first 30, 60, and 90 days?
- How does HolyWater Tech support the professional development and growth of its employees, particularly within the PR and communications team?
- What are the most challenging aspects of the PR Manager role, and how has the company supported previous team members in overcoming these obstacles?
ASSUMPTION: The interview process for the PR Manager role at HolyWater Tech is designed to assess both technical skills and cultural fit. The ideal candidate will have thoughtful questions prepared to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the company's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for the PR Manager role
- Prepare examples of your work, such as press releases, media coverage, or successful campaigns, to demonstrate your qualifications
- Prepare thoughtful questions to ask during the interview to showcase your interest in the role and company
- Follow up with the hiring manager within 48 hours of the interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
