📌 Core Information
🔹 Job Title: PR & Marketing Executive
🔹 Company: HKT
🔹 Location: Kowloon Bay, Hong Kong
🔹 Job Type: On-site
🔹 Category: Marketing & PR
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in planning and executing marketing and promotional activities
- Handling media relations and organizing PR events
- Preparing PR and marketing materials
- Responding to media requests and coordinating interviews
ASSUMPTION: This role requires a balance of creative and organizational skills, with a focus on building and maintaining strong relationships with media outlets and influencers.
📋 Key Responsibilities
✅ Assist marketing and production team in planning and executing various marketing and promotions activities
✅ Handle media relations, media invitation, and organize various PR and joint promotion activities
✅ Prepare PR and marketing materials such as advertorial, press release, press invitation, MC script, and event rundown
✅ Respond to media requests and coordinate media interviews
ASSUMPTION: This role involves a mix of proactive and reactive tasks, requiring the ability to work independently and as part of a team.
🎯 Required Qualifications
Education: Degree holder preferably in Marketing, Communications, or Journalism
Experience: At least 2 years of relevant experience, prior experience in Media or PR agency is a plus
Required Skills:
- Strong event management skills
- Good contact with media
- Self-motivated, well-organized, and responsible
- Good in Chinese and English script writing
- Team player with strong interpersonal and communication skills
Preferred Skills:
- Experience in implementing marketing events for brand development
ASSUMPTION: Candidates with experience in a PR agency or similar environment may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: HK$35,000 - HK$50,000 per month (Estimated based on industry standards for a mid-level PR & Marketing Executive in Hong Kong)
Benefits:
- Medical and dental insurance
- Retirement benefits
- Employee discounts on HKT services
Working Hours: Full-time, 40 hours per week. Overtime may be required during peak periods.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: HKT is a leading technology, media, and telecommunication company in Hong Kong, offering a wide range of services including fixed-line, broadband internet, mobile, and pay-TV.
Company Size: HKT has over 10,000 employees, providing a large and diverse work environment.
Founded: HKT was founded in 1991 and has since grown to become one of the largest telecommunications companies in Hong Kong.
Company Description:
- HKT is a market leader in telecommunications, offering a wide range of services to both consumers and businesses.
- The company is committed to driving digital transformation and contributing to smart city development in Hong Kong.
- HKT is part of Pacific Century Group, named by Forbes as one of the World's Best Employers 2023.
Company Specialties:
- Fixed-line and broadband internet services
- Mobile services
- Pay-TV and entertainment services
- Contact centers and integrated global communications
- Innovation, IoT, and cloud computing
Company Website: http://www.hkt.com
ASSUMPTION: HKT's extensive range of services and large employee base provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: On-site, full-time position with standard working hours and overtime as required.
Growth Opportunities:
- Progression to a Senior Marketing Executive role
- Expansion into other areas of the business, such as product management or business development
- Opportunities to work on high-profile projects and events
ASSUMPTION: With HKT's diverse range of services and large employee base, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, high-rise office building with state-of-the-art facilities.
Office Location(s): 39/F, PCCW Tower, TaiKoo Place, 979 King's Road, Quarry Bay, Hong Kong
Geographic Context:
- Kowloon Bay is a vibrant and bustling district in Hong Kong, offering a mix of residential and commercial areas.
- The office is conveniently located near public transportation, shopping, and dining options.
- The area is known for its diverse cultural scene and proximity to Victoria Harbour.
Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Overtime may be required during peak periods.
ASSUMPTION: The Kowloon Bay office provides a dynamic and multicultural work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interview with the hiring manager and team members
- Final round interview with the department head
Key Assessment Areas:
- Communication and interpersonal skills
- Event management and planning skills
- Cultural fit and alignment with HKT's values
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on event management, media relations, and marketing campaigns.
- Tailor your cover letter to demonstrate your understanding of HKT's business and how your skills and experience align with the role's requirements.
- Prepare examples of successful PR and marketing campaigns you've worked on, emphasizing your role and the outcomes achieved.
ATS Keywords: Media Relations, Event Management, Marketing Campaigns, PR Materials, Media Invitations, Script Writing, Team Player, Self-Motivated, Organized
ASSUMPTION: HKT's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Design software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with these tools is not required but may be an advantage in the role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Responsible
- Integrity
Work Style:
- Dynamic and fast-paced
- Team-oriented and collaborative
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you a strong team player with excellent communication skills?
- Do you have a proven track record of delivering results in a marketing or PR role?
ASSUMPTION: HKT values candidates who are customer-focused, innovative, and collaborative, with a strong work ethic and a commitment to delivering results.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced and sometimes stressful environment
- Adapting to changes in priorities and workload
- Dealing with demanding clients or media outlets
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on delivering high-quality work.
📈 Similar Roles Comparison
- Compared to a Marketing Manager role, this position has a stronger focus on event management and media relations, with less strategic planning and budgeting responsibilities.
- In contrast to a PR Specialist role, this position involves a broader range of marketing activities and requires a stronger focus on event management.
- Career progression from this role could lead to a Senior Marketing Executive or PR Manager position, with increased responsibilities and leadership opportunities.
ASSUMPTION: This role offers a unique blend of marketing and PR responsibilities, providing an ideal opportunity for a candidate looking to gain experience in both areas.
📝 Sample Projects
- Planning and executing a large-scale product launch event, including media outreach, invitations, and on-site management
- Developing and implementing a targeted marketing campaign to promote a new service, including advertising, social media, and email marketing components
- Preparing and distributing a press release announcing a significant company milestone or achievement, followed by coordinating media interviews with key spokespeople
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the PR & Marketing Executive role at HKT.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role fit into the broader marketing and PR strategy for the company?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
- What opportunities are there for professional development and growth within the company?
- How does HKT support work-life balance for its employees?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, focusing on event management, media relations, and marketing campaigns.
- Prepare examples of successful PR and marketing campaigns you've worked on, emphasizing your role and the outcomes achieved.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
