📌 Core Information
🔹 Job Title: PR & Marketing Manager
🔹 Company: Accor
🔹 Location: Nairobi, Kenya
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans to attract and retain guests
- Managing collateral, special events, promotions, social media, and advertising
- Collaborating with various departments to align marketing initiatives with business objectives
- Ensuring brand consistency across all platforms
ASSUMPTION: This role requires a strong understanding of hospitality marketing and branding, as well as excellent communication and project management skills.
📋 Key Responsibilities
✅ Implementing and executing strategic marketing plans to attract potential guests and retain existing ones
✅ Managing collateral, special events/promotions, social media, and advertising
✅ Collaborating with the General Manager, Director of Sales and Marketing, and area office to implement annual marketing and communications plans
✅ Monitoring industry, cultural, and travel trends; conducting competitive analyses; and translating insights into actionable strategies
✅ Developing a public relations program for the hotel based on its marketing goals
✅ Managing the full lifecycle of brand activations, events, sponsorships, and on-property experiences
✅ Monitoring performance metrics and customer insights to optimize campaign targeting, messaging, and results
ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
Experience: 5+ years of progressive marketing and PR experience with at least 2 years in a leadership role, preferably within the hospitality sector.
Required Skills:
- Strong command of brand communication tools and platforms
- Experience in media relations, press release writing, event planning, content creation, and managing design and production of marketing collaterals
- Familiarity with basic design software (Canva, Adobe Suite) and internal communication platforms
- Excellent written and verbal communication, strategic thinking, creativity, leadership, stakeholder management, and project execution skills
Preferred Skills:
- Experience in managing marketing agencies and creative vendors
- Fluency in additional languages
ASSUMPTION: Candidates with experience in hospitality marketing and a proven track record of driving results through strategic planning and execution are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: KES 2,500,000 - KES 3,500,000 per annum (Estimated based on industry standards for a mid-level marketing manager in Nairobi)
Benefits:
- Competitive benefits package
- Opportunities for career growth and development
- Dynamic work environment
Working Hours: Full-time, Monday to Friday, with occasional weekend work as required
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Accor is a global hospitality company with a presence in over 100 countries and territories. They operate in various segments of the lodging industry, including luxury and economy hotels, resorts, and vacation properties.
Company Size: Accor has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Accor was founded in 1967 and has since grown into one of the largest hospitality companies in the world.
Company Description:
- Accor is committed to delivering heartfelt hospitality in an engaging, enthusiastic, and professionally rewarding environment.
- The company aims to attract, recruit, and promote diverse talent and fosters an inclusive work culture.
- Accor delivers heartfelt hospitality through its 45 hotel brands, ranging from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.
Company Specialties:
- Hospitality and catering
- Hotel management
- Luxury and economy hotels
- Resorts and vacation properties
Company Website: https://www.group.accor.com
ASSUMPTION: Accor's extensive global presence and diverse portfolio of brands offer applicants numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: This role reports directly to the Director of Sales and Marketing and works closely with various departments, including Rooms, F&B, Spa, Leisure, and Events.
Work Arrangement: On-site, full-time position with occasional weekend work as required
Growth Opportunities:
- Progression to a senior marketing role within Accor
- Expansion into other areas of the business, such as sales or operations
- International assignments and exposure to Accor's global network
ASSUMPTION: This role provides ample opportunities for professional growth and development within Accor's extensive global network.
🌍 Location & Work Environment
Office Type: Upscale hotel property in Nairobi, Kenya
Office Location(s): Accor's hotels and offices are located in various parts of Nairobi, with this role based at the specific property where the position is advertised.
Geographic Context:
- Nairobi is the capital and largest city of Kenya, with a population of over 4 million people.
- The city is a major hub for business, technology, and tourism in East Africa.
- Nairobi offers a vibrant cultural scene, with numerous restaurants, bars, and entertainment options.
Work Schedule: Full-time, Monday to Friday, with occasional weekend work as required
ASSUMPTION: Nairobi's dynamic business environment and diverse cultural scene provide ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and planning
- Communication and presentation skills
- Cultural fit and alignment with Accor's values
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and PR experience and skills
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research Accor's brand and values to demonstrate your understanding of the company and its culture
ATS Keywords: Marketing, PR, Brand Communication, Event Planning, Content Creation, Media Relations, Crisis Communications, Stakeholder Management, Project Execution, Strategic Thinking, Creative Excellence, Social Media Management, Competitive Analysis, Campaign Development, Guest Engagement, Collaboration, Performance Management
ASSUMPTION: Accor's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on strategic thinking and problem-solving.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Canva or Adobe Creative Suite (Photoshop, Illustrator)
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
- Customer Relationship Management (CRM) software
- Project management tools (Asana, Trello, Microsoft Project)
ASSUMPTION: Familiarity with industry-standard marketing and PR tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Heartfelt hospitality
- Engaging and enthusiastic work environment
- Professionalism and commitment to excellence
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and proactive
Self-Assessment Questions:
- Do you have a proven track record of driving results through strategic marketing and PR initiatives?
- Are you comfortable working in a dynamic, fast-paced environment and managing multiple projects simultaneously?
- Do you thrive in a collaborative, team-oriented work culture and enjoy working with diverse stakeholders?
ASSUMPTION: Accor values candidates who are passionate about hospitality, committed to delivering exceptional guest experiences, and aligned with the company's core values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Collaborating with diverse stakeholders and managing expectations
- Adapting to Accor's global brand guidelines and maintaining brand consistency across various platforms
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Compared to other marketing manager roles in the hospitality industry, this position places a greater emphasis on public relations and media relations
- Accor's global presence and extensive brand portfolio offer unique opportunities for career growth and development
- This role requires a higher level of strategic thinking and planning compared to entry-level marketing positions
ASSUMPTION: Applicants should consider their long-term career goals and how this role aligns with their desired career path within the hospitality industry.
📝 Sample Projects
- Developing and executing a successful media relations campaign to secure high-value coverage for a new hotel opening
- Managing a team of marketing and PR agencies to create and execute a comprehensive brand relaunch campaign
- Conducting a competitive analysis and translating insights into actionable strategies to drive market share and revenue growth
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the PR & Marketing Manager role at Accor.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and communications strategy for the hotel and the Accor brand?
- What are the key priorities for this role in the first 90 days?
- How does Accor support the professional development and growth of its marketing and PR team members?
- What are the most challenging aspects of working in a dynamic, fast-paced hospitality environment, and how can this role mitigate those challenges?
- How does Accor foster a culture of collaboration and teamwork among its marketing and PR team members?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Accor careers portal
- Tailor your resume and cover letter to highlight your relevant marketing and PR experience and skills
- Prepare examples of successful marketing campaigns or projects you've led in the past
- Research Accor's brand and values to demonstrate your understanding of the company and its culture
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
