PR Marketing Manager, UK

📌 Core Information

🔹 Job Title: PR Marketing Manager, UK

🔹 Company: Trustpilot

🔹 Location: London, UK

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and owning the PR and social engagement strategy for the UK
• Managing press releases and media outreach to build the Trustpilot narrative
• Collaborating with various marketing teams for an effective omni-channel approach
• Working with global marketing, product, and external comms teams to integrate programs

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, as well as excellent communication and stakeholder management skills.

📋 Key Responsibilities

✅ Develop and own PR and social engagement strategy for the UK

✅ Manage and develop press releases, messaging points, and relationships with journalists

✅ Create and execute speaking, podcast, and media engagement opportunities

✅ Leverage internal data to develop compelling external narratives

✅ Identify competitive, customer, and industry trends to bring fresh, creative thinking

✅ Work closely with global marketing, product, and external comms teams to integrate programs

✅ Take full responsibility for strategies, delivering on time and budget with clear ROI or other metrics

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on delivering results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (5-10 years) in communications, social, or PR functions

Required Skills:

• Proven experience working with/managing agency partners, influencers, and press directly
• Ability to operate in a high-performance, commercial environment and desire to learn and improve continuously
• Proven experience in building and delivering social and PR campaigns in a SaaS business with strong ROI
• Continual focus on customer-centric, data-driven insights to influence decisions to improve business performance
• Collaborative hands-on approach, with the ability to work on both strategic and tactical levels
• Motivated with a bias for positivity, action, and accountability
• Solid stakeholder management skills and the ability to influence others regardless of seniority or department

Preferred Skills:

• Experience working in the technology or internet industry
• Fluency in additional languages

ASSUMPTION: Given the role's focus on UK market nuances and local insights, experience working in the UK market is highly preferred.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per year (Estimated based on industry standards for mid-senior level marketing roles in London)

Benefits:

• Flexible working options
• Competitive compensation package + bonus
• 25 days holiday per year, increasing to 28 days after 2 years of employment
• Two paid volunteering days a year
• Learning and development opportunities
• Pension and life insurance
• Health cash plan, online GP, 24/7 Employee Assistance Plan
• Access to Headspace, a popular mindfulness app
• Paid parental leave
• Season ticket loan and cycle-to-work scheme
• Central office location with various amenities
• Regular opportunities to connect and get to know fellow employees
• Access to over 4,000 deals and discounts
• Independent financial advice and free standard professional mortgage broker advice
• Talent acceleration programs

Working Hours: Full-time (37.5 hours/week), with flexible working options available

ASSUMPTION: The estimated salary range is based on market research for similar roles in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Trustpilot operates in the technology and internet industry, focusing on online reviews and customer feedback.

Company Size: Trustpilot has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Trustpilot was founded in 2007 and has since grown to become a global leader in online reviews.

Company Description:

• Trustpilot is a global, independent review platform that brings consumers and businesses together through reviews
• The company aims to be the universal symbol of trust, helping consumers make the right choices and businesses build trust, grow, and improve
• Trustpilot has over 300 million reviews and 64 million monthly active users across the globe

Company Specialties:

• Online reviews
• Review software
• Online reputation management
• Customer reviews
• Consumer reviews
• Customer feedback
• Consumer trust
• Merchant reviews
• Ecommerce reviews
• Customer experience
• Brand trust
• Brand reputation
• Marketing
• SEO
• Digital
• Conversion
• Open internet
• Growth hacking

Company Website: https://www.trustpilot.com/

ASSUMPTION: Trustpilot's global presence and focus on consumer trust make it an attractive employer for marketing professionals seeking international exposure and impact.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and development within the marketing function.

Reporting Structure: The PR Marketing Manager, UK will report directly to the UK Regional Marketing Manager and work closely with global marketing, product, and external comms teams.

Work Arrangement: This role is hybrid, with a mix of on-site and remote work. The specific work arrangement may vary depending on the candidate's needs and the team's requirements.

Growth Opportunities:

• Progression to a more senior marketing role within Trustpilot
• Expansion of responsibilities to cover additional markets or functions
• Development of leadership skills through mentoring and coaching opportunities

ASSUMPTION: Given Trustpilot's growth and expansion, there are ample opportunities for career progression and development within the organization.

🌍 Location & Work Environment

Office Type: Trustpilot's London office is a modern, collaborative workspace with various amenities, including table tennis, gaming corners, coffee bars, and snacks.

Office Location(s): Trustpilot's London office is located in the City of London, with easy access to public transportation.

Geographic Context:

• London is a major global hub for technology, marketing, and advertising industries
• The City of London, where Trustpilot's office is located, is a vibrant and bustling business district
• London offers a multicultural environment with numerous opportunities for personal and professional growth

Work Schedule: The work schedule is typically Monday to Friday, with flexible working options available. The specific work schedule may vary depending on the candidate's needs and the team's requirements.

ASSUMPTION: Trustpilot's London office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and relevant team members
• Final interview with the UK Regional Marketing Manager
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Stakeholder management and collaboration skills
• Cultural fit and alignment with Trustpilot's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous PR and social media campaigns, demonstrating your ability to deliver strong ROI
• Research Trustpilot's industry, competitors, and market trends to showcase your understanding of the business and its challenges

ATS Keywords: PR, social media, marketing strategy, UK market, consumer trust, brand awareness, media outreach, stakeholder management, campaign development, data-driven insights

ASSUMPTION: Trustpilot's recruitment process is designed to assess candidates' strategic thinking, communication skills, and cultural fit for the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello, Jira)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• PR and media outreach tools (e.g., Muck Rack, Agility PR Solutions, Cision)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Open and honest
• Customer-focused
• Ambitious
• Collaborative
• Inclusive

Work Style:

• Trustpilot values a flexible and collaborative work environment
• The company encourages open communication, active listening, and continuous learning
• Trustpilot fosters a culture of innovation, experimentation, and calculated risk-taking

Self-Assessment Questions:

• Do you align with Trustpilot's values, particularly in being open and honest, customer-focused, and collaborative?
• Are you comfortable working in a fast-paced, dynamic environment with a focus on continuous improvement?
• Do you thrive in a culture that encourages innovation, experimentation, and calculated risk-taking?

ASSUMPTION: Trustpilot's culture is open, inclusive, and collaborative, with a strong focus on customer-centricity and continuous improvement.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities in a fast-paced, dynamic environment
• Balancing strategic thinking and tactical execution in a role that requires both long-term planning and immediate results
• Adapting to a hybrid work arrangement, with a mix of on-site and remote work
• Navigating the competitive UK market for consumer trust and online reviews

ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on the UK market and Trustpilot's specific business context
• Compared to similar roles in other organizations, this role offers the opportunity to work for a global leader in online reviews with a strong focus on consumer trust
• Career progression in this role may lead to more senior marketing positions within Trustpilot or related industries

ASSUMPTION: This role offers a unique opportunity to work for a global leader in online reviews, with ample opportunities for career growth and development.

📝 Sample Projects

• Developing and executing a successful PR campaign to launch a new Trustpilot feature in the UK market
• Managing a crisis communication situation to protect Trustpilot's brand reputation and consumer trust
• Creating and implementing a social media strategy to increase Trustpilot's online presence and engagement in the UK

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the importance of managing brand reputation and consumer trust.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for the UK Regional Marketing team?
• How does Trustpilot support the growth and development of its employees, particularly in marketing roles?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Trustpilot measure the success of its PR and social media campaigns, and how can I contribute to improving these metrics?
• What are the most significant challenges facing the UK market for online reviews and consumer trust, and how can this role address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, as well as to assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous PR and social media campaigns, demonstrating your ability to deliver strong ROI
• Research Trustpilot's industry, competitors, and market trends to showcase your understanding of the business and its challenges
• Follow up with the HR team one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.