PR & Marketing Specialist

📌 Core Information

🔹 Job Title: PR & Marketing Specialist

🔹 Company: Talent 360

🔹 Location: Al Sheikh Zayed, Egypt

🔹 Job Type: Full-Time (Hybrid)

🔹 Category: Marketing & PR

🔹 Date Posted: May 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global branding campaigns
• Managing the company's social media presence
• Creating high-quality content for various platforms
• Planning and executing events to boost brand visibility
• Ensuring all communications reflect the company’s core values and brand identity

ASSUMPTION: This role requires a strong understanding of both sales and marketing disciplines, as well as excellent communication skills to convey complex ideas effectively.

📋 Key Responsibilities

✅ Develop and execute a global branding campaign that highlights the company’s strengths and unique selling points

✅ Generate high-quality content for various platforms, including social media and websites

✅ Manage the company’s social media presence, creating and curating content that engages and grows our audience

✅ Develop and execute content calendars and schedules

✅ Create a comprehensive content strategy and editorial calendar

✅ Regularly update and maintain SEO best practices to enhance online visibility

✅ Plan and execute events to boost brand visibility and engage key stakeholders

✅ Leverage events to showcase the company’s strengths and innovations

✅ Develop and manage a library of visual assets for marketing materials

✅ Prepare and attend external meetings with clients and investors, representing the company’s brand and values

✅ Make data-driven decisions to optimize marketing campaigns

✅ Implement and utilize analytics tools (e.g., Google Analytics, social media analytics)

✅ Ensure all communications reflect the company’s core values and brand identity

✅ Maintain consistency across all platforms and channels

✅ Stay informed about industry trends and competitor activities to inform marketing strategies and maintain a competitive edge

ASSUMPTION: This role requires a proactive approach to problem-solving and the ability to work collaboratively in a cross-functional team environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field

Experience: Proven 3 years’ experience in sales and/or marketing roles

Required Skills:

• Excellent communication and interpersonal skills
• Ability to think strategically and develop innovative solutions to challenges
• Demonstrated ability to work collaboratively in a cross-functional team environment
• High level of initiative and self-motivation
• Self-motivated, adaptable, and resilient in a dynamic environment
• Excellent command of written and spoken English

Preferred Skills:

• Experience with content management systems (CMS)
• Familiarity with SEO best practices
• Event planning experience

ASSUMPTION: Candidates with experience in both sales and marketing roles, as well as those with event planning experience, may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Egypt is typically between EGP 15,000 and EGP 25,000 per month, depending on experience and qualifications. This is an estimate based on industry standards and may vary.

Benefits:

• Health insurance
• Paid time off
• Professional development opportunities

Working Hours: Sunday – Thursday, 9 AM – 5 PM (Hybrid)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Talent 360 operates in the human resources and recruitment industry, focusing on providing talent solutions to various sectors.

Company Size: Talent 360 is a small company with 11-50 employees, which means applicants can expect a more intimate work environment with closer collaboration among team members.

Founded: Talent 360 was founded in 2021, making it a relatively new player in the industry.

Company Description:

• Talent 360 aims to assist companies in finding the right talent for their teams.
• The company focuses on providing comprehensive talent solutions, including recruitment, HR consulting, and training services.
• Talent 360 works with clients across various industries, including finance, technology, and healthcare.

Company Specialties:

• Recruitment services
• HR consulting
• Training and development

Company Website: http://www.sifi.app

ASSUMPTION: As a small company, Talent 360 may offer more opportunities for growth and career development, as well as closer collaboration with senior leadership.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in sales and/or marketing roles.

Reporting Structure: The PR & Marketing Specialist will likely report directly to the company's founder or a senior marketing manager.

Work Arrangement: This is a hybrid role, with employees working on-site for three days a week and remotely for the remaining two days.

Growth Opportunities:

• As the company grows, there may be opportunities for the PR & Marketing Specialist to take on additional responsibilities or move into a management role.
• The company's focus on professional development may provide opportunities for training and certification in marketing and PR disciplines.

ASSUMPTION: Given the company's size and focus on growth, there may be opportunities for the right candidate to make a significant impact on the company's marketing and branding efforts.

🌍 Location & Work Environment

Office Type: Talent 360's office is located in Al Sheikh Zayed, Egypt, and offers a hybrid work environment.

Office Location(s): Al Sheikh Zayed, Egypt

Geographic Context:

• Al Sheikh Zayed is a suburban area located in the Giza Governorate, Egypt.
• The area is known for its residential communities and proximity to major highways, making it easily accessible from other parts of the Greater Cairo area.
• Al Sheikh Zayed offers a mix of urban and suburban living, with shopping centers, restaurants, and recreational facilities nearby.

Work Schedule: The work schedule for this role is Sunday – Thursday, 9 AM – 5 PM, with two days of remote work per week.

ASSUMPTION: The hybrid work arrangement may provide a better work-life balance for employees, allowing them to save time and reduce commuting costs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Communication skills
• Marketing and PR expertise
• Cultural fit
• Problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and PR experience and skills.
• Prepare examples of your work, such as content you've created or events you've planned, to showcase your abilities.
• Research Talent 360 and the human resources industry to demonstrate your understanding of the company and its mission.

ATS Keywords: Marketing, PR, branding, content creation, social media management, event planning, SEO, analytics, communication, interpersonal skills, strategic thinking, problem-solving, team collaboration, initiative, adaptability, resilience, English proficiency

ASSUMPTION: As a small company, Talent 360 may have a more streamlined interview process and a greater emphasis on cultural fit and collaboration.

🛠️ Tools & Technologies

• Content management systems (CMS)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)
• Event planning software (e.g., Eventbrite, Cvent)
• Analytics tools (e.g., Google Analytics)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's experience.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Customer focus

Work Style:

• Results-driven
• Adaptable
• Team-oriented
• Proactive

Self-Assessment Questions:

• Do you thrive in a collaborative work environment?
• Are you comfortable working in a dynamic, growing company?
• Do you have a proactive approach to problem-solving and decision-making?

ASSUMPTION: As a small company, Talent 360 may place a greater emphasis on cultural fit and collaboration among team members.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and flexibility.
• As a small company, resources may be limited, requiring employees to wear multiple hats and prioritize tasks effectively.
• The hybrid work arrangement may present challenges in maintaining consistent communication and collaboration among team members.
• The company's focus on growth may result in a high workload and expectations for employees.

ASSUMPTION: The potential challenges of this role may be offset by the opportunities for growth and career development that a small, growing company can offer.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or PR Specialist position in a larger company, but may offer more opportunities for growth and decision-making in a smaller company setting.
• In a larger company, the PR & Marketing Specialist may have more specialized responsibilities, while in a smaller company, they may be required to wear multiple hats and take on additional responsibilities.
• This role may offer a more direct impact on the company's marketing and branding efforts, as well as closer collaboration with senior leadership.

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the size and structure of the company.

📝 Sample Projects

• Developing and executing a global branding campaign for a new product launch
• Creating and implementing a social media strategy to increase engagement and followers
• Planning and executing a company event to showcase the company's strengths and innovations
• Conducting market research to identify trends and opportunities in the human resources industry

ASSUMPTION: The specific projects and responsibilities of this role may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's overall marketing and branding strategy?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to decision-making and collaboration among team members?

ASSUMPTION: Asking thoughtful questions during the interview process can help applicants better understand the role, the company, and the work environment, as well as demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and PR experience and skills
• Prepare examples of your work, such as content you've created or events you've planned, to showcase your abilities
• Research Talent 360 and the human resources industry to demonstrate your understanding of the company and its mission
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.