📌 Core Information
🔹 Job Title: PR & Marketing Specialist, Gulf Binance
🔹 Company: Binance
🔹 Location: Bangkok, Thailand
🔹 Job Type: Full-time Onsite or Remote
🔹 Category: Marketing & PR
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site or Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel communications strategies to drive awareness and conversion for Binance Thailand (Binance TH).
- Building and maintaining strong relationships with local tech, finance, and crypto-related media outlets.
- Planning, coordinating, and project managing 360-degree integrated digital marketing campaigns to drive user growth, engagement, and retention.
- Managing and executing PR and marketing agency work, including creative campaigns and grassroots events.
ASSUMPTION: This role requires a high level of autonomy and initiative, with a focus on driving results and managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Lead multi-channel communications strategy for driving awareness and conversion of Binance TH by Gulf Binance including communications on proper distribution channels (social media, user emails, etc.).
✅ Build rapport with local tech, finance, and crypto-related media, both traditional and digital.
✅ Monitor and execute important events, with special emphasis on media relations and cooperation.
✅ Write and facilitate press releases, blogs, and marketing materials, including scripts, presentations, emails/newsletters, and social media and website copy.
✅ Organize and possibly lead in speaking engagements and manage grassroots events and partnerships, and evaluate inbound requests.
✅ Plan, coordinate, and project manage 360 integrated digital marketing campaigns to drive user growth, engagement, and retention.
✅ Marketing/PR and Creative Agency Management and Execution.
ASSUMPTION: This role requires strong written and verbal communication skills, as well as the ability to work effectively with both internal teams and external partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 3-5 years of professional PR & Marketing experience, with a strong interest in the crypto industry.
Required Skills:
- Proven success in leading and executing creative growth marketing campaigns, such as digital channel acquisition, operation campaign design, content marketing, user journey mapping, email marketing, user segmentation, top-of-funnel growth, and funnel optimization.
- Strong written communication capacity and interpersonal skills, with the ability to build and manage strong relationships with team members, cross-functional colleagues, and external partners.
- Bilingual English/Thai is required to coordinate with overseas partners and stakeholders.
- Experience working with media/reporters, notably in the financial, business, or cryptocurrency sector.
Preferred Skills:
- Experience in policy and/or corporate communications with a background in financial and/or cryptocurrency sectors.
- PR/Marketing/Creative Agency Management Experience.
ASSUMPTION: Given the fast-paced nature of the crypto industry and Binance's global presence, candidates with relevant experience and a strong interest in cryptocurrency are likely to be the most successful in this role.
💰 Compensation & Benefits
Salary Range: Based on experience and industry standards, the estimated salary range for this role is THB 60,000 - 120,000 per month.
Benefits:
- Competitive salary and company benefits.
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).
Working Hours: Full-time, with a standard workweek of 40 hours.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Binance is a leading global blockchain ecosystem and digital asset exchange, operating in the competitive and rapidly evolving cryptocurrency industry.
Company Size: Binance is a large organization with 1,001-5,000 employees, providing ample opportunities for collaboration and growth.
Founded: Binance was founded in 2017 and has since grown to become the world's leading blockchain and cryptocurrency infrastructure provider.
Company Description:
- Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume.
- Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, featuring an unmatched portfolio of crypto products and offerings.
- Posts are not directed towards UK users.
Company Specialties:
- Digital Assets Exchange
- Blockchain
- Cryptocurrency Exchange
- Bitcoin
- Fintech
- Ethereum
- DLT
- Exchange
- Cryptocurrency
- Altcoins
- Cryptocurrency Information
- Trading Platform
- and Finance
Company Website: https://www.binance.com/
ASSUMPTION: Binance's global presence and rapid growth make it an attractive employer for candidates seeking a dynamic and innovative work environment.
📊 Role Analysis
Career Level: This role is a mid-level position, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The PR & Marketing Specialist will report directly to the Gulf Binance team and work closely with cross-functional teams, including marketing, communications, and business development.
Work Arrangement: This role offers a flexible work arrangement, with the option to work on-site or remotely.
Growth Opportunities:
- As Binance continues to expand, there may be opportunities for the successful candidate to take on additional responsibilities or move into a management role.
- The diverse range of products and services offered by Binance provides ample opportunities for professional growth and development.
ASSUMPTION: Given Binance's rapid growth and expansion, candidates with a strong desire to learn and adapt in a fast-paced environment are likely to find the most success in this role.
🌍 Location & Work Environment
Office Type: Binance's Bangkok office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Bangkok, Thailand
Geographic Context:
- Bangkok is a vibrant, multicultural city with a thriving tech industry and a growing cryptocurrency community.
- The city offers a high quality of life, with ample opportunities for dining, entertainment, and cultural experiences.
- Bangkok is well-connected by public transportation, making it easy to commute to and from the office.
Work Schedule: The standard workweek is 40 hours, with flexible hours and the option to work remotely.
ASSUMPTION: Candidates who are comfortable working in a dynamic, multicultural environment and enjoy the energy and pace of a major city are likely to thrive in this role and location.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the hiring manager.
- In-depth behavioral and skills-based interviews with cross-functional team members.
- Final interview with the Gulf Binance team lead.
Key Assessment Areas:
- Candidates' understanding of the crypto industry and Binance's products and services.
- Candidates' ability to develop and execute strategic communications plans.
- Candidates' written and verbal communication skills, as well as their interpersonal skills.
- Candidates' ability to manage multiple projects and priorities effectively.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on the key responsibilities and required qualifications listed in the job description.
- Demonstrate your understanding of the crypto industry and Binance's products and services in your application materials.
- Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments and practicing your responses.
ATS Keywords: PR, Marketing, Communications Strategy, Media Relations, Press Releases, Digital Marketing, User Growth, Content Marketing, Email Marketing, Interpersonal Skills, Creative Campaigns, Bilingual, Grassroots Events, Project Management, Stakeholder Coordination, Relationship Management
ASSUMPTION: Binance's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best possible match for the role and the organization.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management software (e.g., Asana, Trello)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the needs of the Gulf Binance team.
👔 Cultural Fit Considerations
Company Values:
- User-centric
- Pioneering
- Global
- Inclusive
- Resilient
Work Style:
- Collaborative
- Innovative
- Adaptable
- Results-driven
- Customer-focused
Self-Assessment Questions:
- How do you align with Binance's company values, particularly in the context of this role?
- How comfortable are you working in a dynamic, multicultural environment, and how do you adapt to change?
- How do you approach project management and stakeholder coordination, particularly in a fast-paced environment?
ASSUMPTION: Binance values candidates who are passionate about the company's mission, committed to delivering exceptional results, and eager to learn and grow in a dynamic environment.
⚠️ Potential Challenges
- The fast-paced and ever-changing nature of the crypto industry may present challenges in terms of staying up-to-date with the latest trends and developments.
- The role requires strong communication and interpersonal skills, as well as the ability to manage multiple projects and priorities effectively.
- The successful candidate will need to be comfortable working in a multicultural environment and collaborating with cross-functional teams.
- The role may require occasional travel to attend industry events or meet with stakeholders.
ASSUMPTION: Candidates who are adaptable, resilient, and committed to continuous learning are likely to be the most successful in this role, despite the challenges it may present.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or PR Specialist role in a traditional financial services or tech company, but with a focus on the unique aspects of the crypto industry.
- Unlike some marketing roles, this position requires a strong understanding of the crypto industry and a passion for driving its growth and adoption.
- As Binance continues to expand, there may be opportunities for the successful candidate to take on additional responsibilities or move into a management role.
ASSUMPTION: Candidates with relevant experience in marketing or PR, particularly in the crypto industry, are likely to find this role appealing and well-suited to their skills and interests.
📝 Sample Projects
- Developing and executing a multi-channel communications strategy to drive awareness and conversion for a new Binance product launch.
- Managing a grassroots event or partnership to promote Binance's brand and products in the local market.
- Creating and distributing press releases, blog posts, and social media content to announce Binance's latest developments and achievements.
ASSUMPTION: The specific projects assigned to the successful candidate will depend on the needs of the Gulf Binance team and the broader organization.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing and communications strategy for Binance Thailand?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Binance support the professional development and growth of its employees?
- What are the most challenging aspects of working in the crypto industry, and how does Binance address these challenges?
- How does Binance foster a culture of innovation and collaboration, particularly in a remote or hybrid work environment?
ASSUMPTION: Candidates should prepare thoughtful, insightful questions that demonstrate their understanding of the role and their eagerness to contribute to Binance's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on the key responsibilities and required qualifications listed in the job description.
- Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments and practicing your responses.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
