PR & Media Relations Officer

📌 Core Information

🔹 Job Title: PR & Media Relations Officer

🔹 Company: Pilmico Foods Corporation

🔹 Location: Makati City, Makati, Philippines

🔹 Job Type: Full-time

🔹 Category: Food Production

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strengthening corporate reputation across Southeast Asia through strategic media relations and communication programs.
• Building and maintaining strong relationships with key influencers, journalists, and industry stakeholders.
• Developing and executing communication strategies that support brand objectives and enhance brand awareness.
• Ensuring effective response and communication during critical situations through crisis preparedness and media training.
• Collaborating with internal teams and other departments to ensure consistent brand messaging across all communications.

ASSUMPTION: This role requires a proactive and strategic mindset, with a strong focus on relationship-building and stakeholder engagement. The ideal candidate will have experience in media relations, particularly within the food and agribusiness sectors.

📋 Key Responsibilities

✅ Develop and execute a comprehensive media relations strategy to secure placements in print, broadcast, and online media across the region.

✅ Establish, cultivate, and maintain strong relationships with journalists, editors, bloggers, and industry influencers in the food, agribusiness, and agriculture sectors.

✅ Pitch story ideas, craft press releases, and manage media inquiries.

✅ Proactively monitor media coverage and industry trends, providing insights and recommendations to leadership.

✅ Develop and deliver media training programs for internal teams, with a specific focus on crisis communication.

✅ Collaborate with the Communications Manager to develop and implement communication strategies that support brand objectives and build a positive corporate reputation.

✅ Oversee the creation and distribution of consistent brand messaging across communication channels, including internal and external communications, promotional materials, among others.

✅ Monitor effectiveness, prepare reports, and use data & insights to enhance future campaigns.

✅ Develop high-impact, compelling stories that resonate with target audiences.

✅ Develop and maintain the Crisis Communication Plan to ensure effective response and communication during critical situations.

✅ Create media training programs for internal teams, with a specific focus on crisis communication, to ensure all spokespersons are prepared to effectively represent the company in media interviews.

✅ Provide guidance to the team with PR and Media, preferably with experience in multinational companies, specifically within pan-Asia or Southeast Asia regions.

✅ Serve as the lead point of contact for media inquiries and other communication matters.

✅ Build and maintain strong relationships with internal and external stakeholders, including other departments, business units, and industry associations.

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, dynamic environment. Strong communication, interpersonal, and project management skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Journalism, Public Relations, or a related field.

Experience: Proven experience (2-5 years) in media relations, public relations, or a related role, with a focus on the food, agribusiness, or agriculture sectors.

Required Skills:

• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with key stakeholders.
• Strong writing and storytelling skills, with the ability to craft compelling narratives that resonate with target audiences.
• Proven experience in developing and executing successful media relations strategies.
• Excellent project management skills, with the ability to manage multiple projects and deadlines effectively.
• Strong analytical skills, with the ability to monitor media coverage and industry trends, and use data to inform decision-making.
• Fluency in English, with proficiency in additional languages a plus.

Preferred Skills:

• Experience working in a multinational company, specifically within pan-Asia or Southeast Asia regions.
• Experience in crisis communication and crisis management.
• Familiarity with the food, agribusiness, or agriculture industries.

ASSUMPTION: Candidates with experience in media relations within the food and agribusiness sectors, as well as those with a strong track record in stakeholder engagement and communication strategy development, are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: The salary range for this position is PHP 40,000 - 60,000 per month, depending on experience and qualifications. This estimate is based on industry standards for similar roles in the Philippines.

Benefits:

• Health insurance and medical coverage
• Retirement benefits
• Employee discounts on Pilmico products
• Opportunities for professional development and training

Working Hours: This is a full-time position, with standard working hours Monday to Friday, 8:00 AM to 5:00 PM. Overtime may be required during critical situations or special projects.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Philippines. Actual compensation may vary depending on the candidate's experience, qualifications, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Pilmico Foods Corporation operates in the food production industry, with a focus on flour milling and related products. The company is a subsidiary of Aboitiz Equity Ventures, a diversified holding company with interests in power, infrastructure, food, and financial services.

Company Size: Pilmico Foods Corporation is a large company with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: Pilmico Foods Corporation was founded in 1962, making it one of the oldest and most established flour milling companies in the Philippines.

Company Description:

• Pilmico Foods Corporation is primarily engaged in the manufacture of wheat flour and wheat by-products, and is ranked among the top three domestic flour producers in terms of sales.
• The company imports both soft and hard wheat from the United States and Canada, and all its flour products are fortified with Vitamin A and Iron, and certified with Halal and Sangkap Pinoy seal.
• Pilmico Foods Corporation offers technical services and bakery trainings through its Research and Training facilities located in Luzon and Mindanao.
• The company's products are distributed all over the Philippines through distributors and dealers, and have also expanded the reach of its flour products to the ASEAN region, exporting to countries like Vietnam, Thailand, Malaysia, Myanmar, and Hong Kong.

Company Specialties:

• Flour milling
• Wheat importation
• Technical services and bakery training
• Product distribution and export

Company Website: https://www.pilmico.com/

ASSUMPTION: Pilmico Foods Corporation is a well-established company with a strong reputation in the food production industry. The company's focus on quality, innovation, and sustainability makes it an attractive employer for professionals seeking a challenging and rewarding career in the food and agribusiness sectors.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in media relations, public relations, or a related field. The position offers opportunities for career growth and development within the company's communications department.

Reporting Structure: The PR & Media Relations Officer will report directly to the Communications Manager and work closely with other internal teams and departments to ensure consistent brand messaging across all communications.

Work Arrangement: This is an on-site position, with standard working hours Monday to Friday, 8:00 AM to 5:00 PM. Overtime may be required during critical situations or special projects.

Growth Opportunities:

• Advancement within the communications department, such as a promotion to Senior PR & Media Relations Officer or Communications Manager.
• Expansion into related roles within the company, such as Corporate Affairs or Corporate Social Responsibility.
• Opportunities to work on regional or international projects, providing exposure to diverse cultures and markets.

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in media relations and communications within a large, established company in the food production industry. The position provides a strong foundation for career growth and development in the communications field.

🌍 Location & Work Environment

Office Type: The company's headquarters is located in a modern, high-rise office building in Makati City, the financial capital of the Philippines.

Office Location(s): 9th floor NAC Tower, 32nd Street, Bonifacio Global City, Taguig City, National Capital Region 1634, PH

Geographic Context:

• Makati City is a bustling, urban area with a mix of commercial, residential, and entertainment districts.
• The company's office is located in Bonifacio Global City, a modern, mixed-use development with a strong focus on sustainability and green spaces.
• The Philippines is a tropical country with a warm, humid climate year-round, and English is widely spoken throughout the country.

Work Schedule: Standard working hours are Monday to Friday, 8:00 AM to 5:00 PM. Overtime may be required during critical situations or special projects.

ASSUMPTION: The company's office is located in a modern, well-equipped building with easy access to public transportation, shopping, dining, and entertainment options. The work environment is dynamic, fast-paced, and collaborative, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the department head or other senior team members
• Job offer and onboarding

Key Assessment Areas:

• Communication skills, both written and verbal
• Media relations experience and strategies
• Stakeholder engagement and relationship-building skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include specific examples of your media relations experience and achievements.
• Demonstrate your understanding of the food, agribusiness, or agriculture industries and the company's business.
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company.

ATS Keywords: Media Relations, Crisis Communication, Brand Reputation Management, Stakeholder Engagement, Communication Strategies, Press Releases, Media Training, Internal Communications, Relationship Building, Monitoring Media Coverage, Data Analysis, Story Development, Collaboration, Influencer Engagement, Promotional Materials, Insights and Recommendations

ASSUMPTION: The application process for this role is competitive, and candidates are encouraged to demonstrate their relevant experience and skills through their resume, cover letter, and interview performance. Successful candidates will have a strong track record in media relations and stakeholder engagement, as well as a passion for the food and agribusiness industries.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Media monitoring and analysis tools (e.g., Mention, Brand24, Hootsuite)
• Crisis communication software (e.g., Agility PR Solutions, Onclusive)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The ideal candidate will have experience with media monitoring and analysis tools, as well as project management software. Familiarity with crisis communication software is a plus.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding ethical standards and acting with honesty and transparency
• Teamwork: Collaborating effectively with colleagues and stakeholders to achieve common goals
• Innovation: Embracing change and continuously seeking new and better ways to do things
• Responsibility: Taking ownership of one's actions and their consequences, and contributing to the company's success

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Strong focus on results and performance
• Opportunities for professional development and growth

Self-Assessment Questions:

• Do you have experience in media relations, particularly within the food and agribusiness sectors?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects and deadlines?
• Do you have strong communication, interpersonal, and project management skills?
• Are you passionate about the food and agribusiness industries and committed to helping the company achieve its business objectives?

ASSUMPTION: Successful candidates will demonstrate a strong fit with the company's values and work style, as well as a passion for the food and agribusiness industries and a commitment to helping the company achieve its business objectives.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, dynamic environment
• Building and maintaining strong relationships with key stakeholders, including journalists, influencers, and industry associations
• Developing and executing effective communication strategies that support brand objectives and enhance brand awareness
• Ensuring effective response and communication during critical situations through crisis preparedness and media training

• Collaborating effectively with internal teams and other departments to ensure consistent brand messaging across all communications

ASSUMPTION: The ideal candidate will have experience in media relations and stakeholder engagement, as well as strong communication, interpersonal, and project management skills. They will be comfortable working in a fast-paced, dynamic environment and managing multiple projects and deadlines.

📈 Similar Roles Comparison

• This role is similar to other media relations and public relations positions, but with a specific focus on the food, agribusiness, and agriculture sectors.
• Compared to other roles in the communications field, this position offers a unique opportunity to gain experience in media relations and stakeholder engagement within a large, established company in the food production industry.
• Career paths for this role may include advancement within the communications department, expansion into related roles within the company, or transition to other communications or public relations positions within the industry.

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in media relations and communications within a large, established company in the food production industry. The position provides a strong foundation for career growth and development in the communications field.

📝 Sample Projects

• Developing and executing a comprehensive media relations strategy to secure placements in print, broadcast, and online media across the region
• Building and maintaining strong relationships with key influencers, journalists, and industry stakeholders in the food, agribusiness, and agriculture sectors
• Crafting press releases and managing media inquiries related to the company's products, services, and industry developments
• Monitoring media coverage and industry trends, and providing insights and recommendations to leadership
• Developing and delivering media training programs for internal teams, with a specific focus on crisis communication

ASSUMPTION: These sample projects are intended to provide an overview of the types of tasks and responsibilities associated with this role. The ideal candidate will have experience in media relations and stakeholder engagement, as well as strong communication, interpersonal, and project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's media relations strategy and how this role fits into that overall plan?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the key challenges and opportunities facing the company in the food, agribusiness, and agriculture sectors?
• How does the company approach crisis communication and crisis management?

ASSUMPTION: These sample interview questions are intended to help candidates better understand the role, the company, and the industry. The ideal candidate will have thoughtful questions prepared to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your media relations experience and achievements.
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company.
• If selected for an interview, be prepared to discuss your media relations experience and strategies, as well as your understanding of the food, agribusiness, and agriculture industries and the company's business.
• Follow up with the hiring manager within 24 hours after the interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.