PR & Media Relations Officer

📌 Core Information

🔹 Job Title: PR & Media Relations Officer

🔹 Company: Pilmico Foods Corporation

🔹 Location: Makati City, Philippines

🔹 Job Type: Full-time

🔹 Category: Food Production

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strengthening corporate reputation across Southeast Asia through media relations and communication programs
• Building relationships with key influencers in the food, agribusiness, and agriculture sectors
• Enhancing brand awareness and crisis preparedness
• Collaborating with the Communications Manager to develop and implement communication strategies
• Overseeing the creation and distribution of consistent brand messaging across communication channels

ASSUMPTION: This role requires a strong understanding of the food and agribusiness sectors, as well as excellent communication and relationship-building skills.

📋 Key Responsibilities

✅ Develop and execute a comprehensive media relations strategy to secure placements in print, broadcast, and online media across the region

✅ Establish, cultivate, and maintain strong relationships with journalists, editors, bloggers, and industry influencers in the food, agribusiness, and agriculture sectors

✅ Pitch story ideas, craft press releases, and manage media inquiries

✅ Proactively monitor media coverage and industry trends, providing insights and recommendations to leadership

✅ Develop and deliver media training programs for internal teams, with a specific focus on crisis communication

✅ Collaborate with the Communications Manager to develop and implement communication strategies that support brand objectives and build a positive corporate reputation

✅ Oversee the creation and distribution of consistent brand messaging across communication channels, including internal and external communications, promotional materials, among others

✅ Monitor effectiveness, prepare reports, and use of data & insights to help enhance future campaigns

✅ Develop high-impact, compelling stories that resonate with target audiences

✅ Develop and maintain the Crisis Communication Plan to ensure effective response and communication during critical situations

✅ Create media training programs for internal teams, with a specific focus on crisis communication, to ensure all spokespersons are prepared to effectively represent the company in media interviews

✅ Provide guidance to the team with PR and Media, preferably with experience in multinational companies, specifically within pan-Asia or Southeast Asia regions

✅ Serve as the lead point of contact for media inquiries and other communication matters

✅ Build and maintain strong relationships with internal and external stakeholders, including other departments, business units, and industry associations

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Journalism, Public Relations, or a related field

Experience: 2-5 years of experience in media relations, preferably in the food and agribusiness sectors

Required Skills:

• Excellent communication and relationship-building skills
• Strong writing and storytelling abilities
• Proven experience in media relations and crisis communication
• Familiarity with the food, agribusiness, and agriculture sectors
• Ability to work independently and in a team environment
• Proficient in English

Preferred Skills:

• Experience working in a multinational company within pan-Asia or Southeast Asia regions
• Fluency in additional languages (e.g., Mandarin, Thai, Vietnamese)

ASSUMPTION: Candidates with experience in multinational companies and additional language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: PHP 40,000 - 60,000 per month (Based on industry standards for a PR & Media Relations Officer with 2-5 years of experience in the Philippines)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts
• Training and development opportunities

Working Hours: Monday - Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Food Production

Company Size: 10,001+ employees

Founded: Pilmico Foods Corporation is a subsidiary of Aboitiz Equity Ventures, which was founded in 1988

Company Description:

• Pilmico Foods Corporation is the food and agribusiness subsidiary of Aboitiz Equity Ventures
• One of the largest flour milling companies in the Philippines
• Imports wheat from the United States and Canada to produce flour and wheat by-products
• Exports products to countries in Southeast Asia, including Vietnam, Thailand, Malaysia, Myanmar, and Hong Kong

Company Specialties:

• Flour milling
• Wheat importation
• Branding and marketing
• Stakeholder engagement

Company Website: https://www.pilmico.com/

ASSUMPTION: Pilmico Foods Corporation is a well-established company with a strong presence in the Philippines and Southeast Asia. Its subsidiary structure allows for a focus on specific aspects of the food and agribusiness industry.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Communications Manager

Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks

Growth Opportunities:

• Potential advancement to a senior-level communications role within the company
• Expansion of responsibilities to include additional regions or product lines
• Opportunities for professional development and training

ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to work on high-impact projects and initiatives.

🌍 Location & Work Environment

Office Type: Modern, multi-story office building with dedicated workspace and meeting rooms

Office Location(s): 22nd Floor, Ayala Tower One & Exchange Plaza, 6767 Ayala Avenue, Makati City, Philippines

Geographic Context:

• Makati City is the financial capital of the Philippines and is known for its bustling business district
• The office is located in a prime location with easy access to public transportation, shopping, and dining options
• The Philippines is a tropical country with a warm climate year-round

Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break), with the possibility of occasional overtime or weekend work for specific projects

ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and teamwork. The office location offers easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Communication skills
• Media relations experience
• Crisis communication skills
• Understanding of the food and agribusiness sectors
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your media relations and communication work
• Research the company and industry to demonstrate your knowledge and enthusiasm
• Practice common interview questions and be prepared to discuss your experience and qualifications in detail

ATS Keywords: Media Relations, Crisis Communication, Brand Reputation Management, Stakeholder Engagement, Internal Communications, Story Development, Media Training, Relationship Building, Data Analysis, Communication Strategy, Press Release Writing, Monitoring Media Coverage, Collaboration, Insights and Recommendations, Promotional Materials, Crisis Communication Plan

ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role through their application materials and interviews.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Media monitoring and analysis tools (e.g., Mention, Brand24)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Crisis communication software (e.g., OnSolve, Agility PR Solutions)

ASSUMPTION: Familiarity with relevant tools and technologies is expected, but training may be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Teamwork
• Innovation
• Responsibility

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with diverse stakeholders and building relationships?
• Do you have a strong commitment to integrity and ethical decision-making?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Pilmico Foods Corporation.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working with diverse stakeholders and building effective relationships
• Adapting to changes in the media landscape and industry trends
• Developing and implementing effective communication strategies in a dynamic business environment

ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.

📈 Similar Roles Comparison

• This role is similar to a Media Relations Specialist or Communications Manager, but with a focus on the food and agribusiness sectors and a regional scope
• Compared to other PR and media relations roles, this position offers the opportunity to work on high-impact projects and initiatives with a significant regional scope
• Career progression may include advancement to senior-level communications roles within the company or related industries

ASSUMPTION: Candidates should research similar roles and compare the responsibilities, qualifications, and growth opportunities to ensure a good fit for their career goals.

📝 Sample Projects

• Developing and executing a media relations strategy to secure placements in regional media outlets
• Building and maintaining relationships with key influencers in the food, agribusiness, and agriculture sectors
• Crafting press releases and managing media inquiries during a product launch or crisis situation

ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the role and provide insight into the types of tasks and initiatives the successful candidate will undertake.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the most significant challenges facing the company, and how can this role contribute to addressing them?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company approach crisis communication, and what role would I play in that process?

ASSUMPTION: These questions are designed to provide insight into the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your media relations and communication work
• Research the company and industry to demonstrate your knowledge and enthusiasm
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.