PR & Media Supervisor

📌 Core Information

🔹 Job Title: PR & Media Supervisor

🔹 Company: Swarovski

🔹 Location: Waterloo, AUS

🔹 Job Type: Full-Time

🔹 Category: Retail Luxury Goods and Jewelry

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Head of Marketing in executing PR and media initiatives across Australia and New Zealand
• Developing and maintaining good press and public relations to maximize earned coverage and brand exposure
• Implementing local strategies on Social Media channels
• Managing the PR sample showroom and out-reach activations
• Supporting the PR Internship program and internal/external events

ASSUMPTION: This role requires a balance of strategic planning, hands-on execution, and strong communication skills to effectively manage PR and media initiatives for a global luxury brand.

📋 Key Responsibilities

✅ Develop and maintain good press and public relations to maximize earned coverage and brand exposure

✅ Manage the PR sample showroom with support from Marketing Interns

✅ Facilitate the delivery of press releases to the media industry via professional network

✅ Maintain and deliver monthly PR clipping reports to the central team

✅ Build and maintain relationships with journalists, PR agencies, stylists, and local influencers to keep the brand top of mind for end-consumers

✅ Implement local strategies on Social Media channels

✅ Ensure personal awareness of core consumer groups

✅ Manage the PR out-reach activations

✅ Implement internal and external events

✅ Support the PR Internship program

✅ Implement and measure the media plan by liaising with the media agency, preparing briefing and trafficking of media artwork/creative, monitoring the media landscape, and raising POs for planned media

ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder communication to successfully execute PR and media initiatives.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: Minimum 3-5 years of professional experience in a similar role within an international setting

Required Skills:

• Excellent consumer/customer/industry knowledge and communication skills
• Agility and resilience in a fast-paced environment
• Team orientation and ability to work effectively with all levels of the organization
• Innovative and creative approach with a can-do attitude

Preferred Skills:

• Experience in brand management and stakeholder management

ASSUMPTION: Candidates with a strong educational background, relevant work experience, and a proven track record in PR and media management will be best suited for this role.

💰 Compensation & Benefits

Salary Range: AUD 80,000 - 100,000 per annum (Estimated based on industry standards for a PR & Media Supervisor role in Australia)

Benefits:

• Swarovski products discounts
• Employee Assistance Program
• Volunteering leave
• Learning and development programs
• Birthday leave

Working Hours: Full-time, Monday to Friday, with occasional weekend work for events

ASSUMPTION: The salary range is estimated based on industry standards for a PR & Media Supervisor role in Australia, considering the experience level and location. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Luxury Goods and Jewelry. Swarovski is a global leader in the luxury goods industry, specializing in crystal jewelry and accessories.

Company Size: 10,001+ employees. As a large organization, Swarovski offers a diverse range of career opportunities and a well-established infrastructure.

Founded: 1895. Swarovski has a rich history and a strong brand reputation built over more than a century.

Company Description:

• Swarovski creates beautiful crystal-based products of impeccable quality and craftsmanship that bring joy and celebrate individuality.
• The company designs, manufactures, and sells the world's finest crystals, gemstones, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as crystal objects and home accessories.
• Swarovski Crystal Business has a global reach with approximately 2,400 stores and 6,700 points of sales in around 140 countries and employs more than 18,000 people.

Company Specialties:

• Innovation
• Creativity
• Imagination
• Responsibility
• Crystal Cutting
• Design
• Retailer
• Jewelry
• Watches
• Crystal living
• Jewellery
• Luxury Goods
• Marketing
• Finance
• Human Resources
• Sales
• Operations
• Retail
• Consumer Goods
• Luxury
• Crystal
• Gifts
• Product Management
• and Production

Company Website: http://www.swarovski.com/careers

ASSUMPTION: Swarovski's extensive global presence and strong brand reputation offer applicants a unique opportunity to gain international experience and work with a well-established luxury brand.

📊 Role Analysis

Career Level: Mid-level. This role reports directly to the Head of Marketing and oversees the PR and media initiatives for Australia and New Zealand.

Reporting Structure: The PR & Media Supervisor reports directly to the Head of Marketing and manages Marketing Interns, as well as collaborating with various internal teams and external stakeholders.

Work Arrangement: On-site, full-time position with occasional weekend work for events. The role is based in Waterloo, AUS, with a requirement to travel domestically as needed.

Growth Opportunities:

• Progression to a Head of Marketing or similar leadership role within the organization
• Expanding expertise in luxury brand management and PR
• Potential to work on international projects and gain global experience

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Corporate office environment with a creative and dynamic atmosphere.

Office Location(s): Waterloo, AUS

Geographic Context:

• Waterloo is a vibrant and multicultural suburb of Sydney, Australia, known for its creative and artistic community.
• The area offers a mix of urban and green spaces, with easy access to public transportation and various amenities.
• Sydney is the largest city in Australia and the capital of New South Wales, offering a wide range of cultural, entertainment, and recreational opportunities.

Work Schedule: Full-time, Monday to Friday, with occasional weekend work for events. The role may require flexibility to accommodate deadlines and event schedules.

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork. The location offers a vibrant and multicultural setting, with easy access to various amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the Head of Marketing or another senior team member

Key Assessment Areas:

• Communication skills and ability to articulate ideas clearly and persuasively
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with Swarovski's values and brand identity
• Relevant experience and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Swarovski's brand and the luxury goods industry
• Prepare examples of your previous PR and media campaigns, as well as any relevant achievements or successes

ATS Keywords: Public Relations, Media Management, Brand Management, Stakeholder Management, Communication Skills, Event Management, Social Media, Consumer Knowledge, Team Orientation, Agility, Creativity, Innovation, Resilience, Relationship Building, Media Planning, Performance Measurement

ASSUMPTION: The application process is competitive, and candidates should emphasize their relevant experience, industry knowledge, and strong communication skills to increase their chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Instagram, Facebook, Twitter, etc.)
• PR and media monitoring tools (e.g., Mention, Brand24, etc.)
• Event management software (e.g., Eventbrite, Cvent, etc.)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Innovation
• Responsibility
• Imagination

Work Style:

• Collaborative and team-oriented
• Adaptable and resilient in a fast-paced environment
• Creative and innovative in problem-solving

Self-Assessment Questions:

• Do you have a strong understanding of Swarovski's brand identity and values?
• Are you comfortable working in a dynamic and fast-paced environment, with a focus on collaboration and teamwork?
• Do you have a creative and innovative approach to problem-solving and strategic planning?

ASSUMPTION: Candidates who align with Swarovski's values and work style will be best suited for this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse stakeholders, including internal teams, external agencies, and media outlets
• Adapting to a fast-paced and dynamic work environment
• Developing and maintaining strong relationships with journalists, influencers, and other industry professionals

ASSUMPTION: This role presents unique challenges and opportunities for professional growth and development within a global luxury brand.

📈 Similar Roles Comparison

• Unlike other PR and media roles, this position focuses on the luxury goods industry and requires a strong understanding of Swarovski's brand identity and values
• This role offers the opportunity to work with a global brand and gain international experience in luxury brand management and PR
• Career progression in this role may lead to leadership positions within the organization or expanded expertise in luxury brand management and PR

ASSUMPTION: This role offers unique opportunities and challenges compared to other PR and media positions, with a focus on the luxury goods industry and global brand management.

📝 Sample Projects

• Developing and executing a successful PR campaign to launch a new product line
• Managing a team of Marketing Interns to coordinate a high-profile event or activation
• Negotiating with media outlets and influencers to secure coverage and maximize brand exposure

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the PR & Media Supervisor in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does this role contribute to Swarovski's overall brand strategy and marketing objectives?
• What are the key priorities for this role in the first 90 days?
• How does Swarovski support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your previous PR and media campaigns, as well as any relevant achievements or successes
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.