PR & Partnerships Manager

📌 Core Information

🔹 Job Title: PR & Partnerships Manager

🔹 Company: Cubitts

🔹 Location: London, England

🔹 Job Type: Full-Time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving Cubitts' earned media strategy across the UK and US
• Managing top-tier PR agencies to secure standout coverage
• Building strategic partnerships and collaborations to enhance cultural impact and brand visibility
• Creating culturally relevant, limited-edition products and campaigns
• Working closely with designers, artists, and cultural figures to deliver iconic collaborations

ASSUMPTION: This role requires a strong background in PR, brand partnerships, or cultural marketing, with a proven track record of turning great ideas into major moments.

📋 Key Responsibilities

✅ Be the Voice Behind the Brand: Lead Cubitts’ earned media strategy, manage PR agencies, drive media momentum, oversee press materials, and track PR performance.

✅ Forge Iconic Partnerships & Culture-Defining Collaborations: Build strategic partnerships, manage collaborations end-to-end, deliver culturally relevant products and campaigns, and create buzz-worthy moments.

ASSUMPTION: This role requires excellent communication skills, strategic thinking, and the ability to manage multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience (5-10 years) in PR, brand partnerships, or cultural marketing, ideally in fashion, lifestyle, or design-led businesses

Required Skills:

• Proven PR and brand partnerships experience
• Strategic thinking and planning
• Excellent communication and storytelling skills
• Ability to manage agencies and teams
• Cultural fluency and curiosity
• Strong writing and speaking abilities
• Attention to detail and a love of good design

Preferred Skills:

• Experience working with designers, artists, or cultural figures
• Fluency in additional languages
• Knowledge of the optical industry

ASSUMPTION: Candidates with experience in fashion, lifestyle, or design-led businesses will have a strong understanding of Cubitts' target audience and brand values.

💰 Compensation & Benefits

Salary Range: £42,000 per year (This is the provided salary, with no need for an industry-standard estimate)

Benefits:

• Complimentary spectacles, eye examinations, and generous discounts
• Option to buy and sell holiday
• Paid time away for important moments in life
• Annual season ticket loan
• Cycle to work scheme
• Life assurance
• Subscription to Champion Health
• Unlimited You Can Now Business Skills Training

Working Hours: Full-time (40 hours per week), with flexibility for occasional remote work

ASSUMPTION: The provided salary range is in line with industry standards for a manager-level role in the UK fashion and retail sector.

📌 Applicant Insights

🔍 Company Context

Industry: Cubitts operates in the retail apparel and fashion industry, specializing in affordable handmade spectacles and sunglasses. The company aims to revive Britain's lost optical legacy.

Company Size: Cubitts has 51-200 employees, providing a mid-sized company environment where applicants can expect a mix of startup-like agility and established processes.

Founded: Cubitts was founded in 2013, with its headquarters in London, England.

Company Description:

• Specializes in affordable, handmade spectacles and sunglasses
• Offers bespoke spectacle making and full eye examinations
• Committed to fostering a diverse, inclusive, and welcoming community
• Certified B Corp and Living Wage Employer

Company Specialties:

• Spectacles
• Sunglasses
• Bespoke
• Optical services

Company Website: http://www.cubitts.com

ASSUMPTION: Cubitts' commitment to sustainability, diversity, and inclusion sets it apart in the fashion and retail industry.

📊 Role Analysis

Career Level: Managerial level, reporting directly to the CEO

Reporting Structure: This role does not have direct reports but will work closely with various teams, including marketing, design, and operations.

Work Arrangement: On-site, with occasional flexibility for remote work

Growth Opportunities:

• Potential to shape Cubitts' cultural impact and brand visibility
• Opportunity to work with high-profile designers, artists, and cultural figures
• Chance to develop strategic partnerships that drive business growth

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Cubitts' success.

🌍 Location & Work Environment

Office Type: Cubitts has multiple offices in London, with the main office located in Brewery Road, Kings Cross.

Office Location(s): 97 Caledonian Road, London, London N1 9BT, GB; 37 Marshall Street, London, London W1F 7EZ, GB; 9 Park Street, London, London SE19AB, US; 86 Commercial Street, London, London E1 6LY, GB; 68 Jermyn Street, London, London SW1Y 6NY, GB; 1 Sydney street, Brighton, BN1 4EN, GB; 312 Portobello Road, London, W10 5RU, GB; 22 Hampstead High Street, London, England NW3 1QA, GB; 41 Monmouth Street, London, England WC2H 9DD, GB; 118 London Wall, Moorgate, England EC2Y 5JA, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving fashion and design scene
• Cubitts' offices are located in central London, providing easy access to public transportation and various amenities
• The company's King's Cross location is part of a rapidly developing area with a mix of creative, tech, and retail businesses

Work Schedule: Full-time (40 hours per week), with occasional flexibility for remote work

ASSUMPTION: Cubitts' central London location provides ample opportunities for networking and collaboration with industry professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• In-person interview at one of Cubitts' London offices, including meetings with key stakeholders
• Final interview with the CEO

Key Assessment Areas:

• PR and brand partnerships experience
• Strategic thinking and planning
• Communication and storytelling skills
• Cultural fluency and curiosity
• Alignment with Cubitts' values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Demonstrate your understanding of Cubitts' brand and values
• Showcase your ability to think strategically and creatively
• Prepare examples of your previous PR and partnership work

ATS Keywords: PR, brand partnerships, cultural marketing, storytelling, strategic vision, agency management, cultural fluency, detail orientation

ASSUMPTION: Cubitts' interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on strategic thinking and creativity.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets)
• Project management tools (e.g., Asana, Trello, or Jira)
• Social media platforms (e.g., Instagram, Twitter, Facebook)
• PR and partnership management tools (e.g., Muck Rack, Agility PR Solutions, or Brand24)

ASSUMPTION: This role requires proficiency in standard office software and project management tools, as well as familiarity with social media platforms and PR management tools.

👔 Cultural Fit Considerations

Company Values:

• Pioneers: Try to improve things, do things better or more simply, celebrate innovation and failure, challenge themselves and their team to think outside the box, innovate, improve, lead by example, use initiative, be courageous and supportive, push themselves and their team to learn and grow
• Proud: Take pride in doing things properly, even when exhausted, lead by example, encourage and support their team to strive for consistency, quality, and attention to detail, always go the extra mile, inspire and support their team to find the best possible outcomes and exceed expectations
• For all: Treat everyone with the same warmth and respect, without ego, be humble and empathetic, foster unity and inclusiveness amongst and across teams, communicate openly and honestly, listen to and respect everyone's point of view, identify, develop, and celebrate individuals and team strengths and achievements

Work Style:

• Collaborative and cross-functional, with a focus on teamwork and shared goals
• Agile and adaptable, with a willingness to pivot and iterate based on feedback and results
• Data-driven and analytical, with a focus on measuring and optimizing performance
• Creative and innovative, with a willingness to explore new ideas and approaches

Self-Assessment Questions:

• Do you have experience driving earned media strategies and managing PR agencies?
• Are you comfortable building strategic partnerships and collaborations with designers, artists, and cultural figures?
• Do you thrive in a fast-paced, dynamic environment and enjoy working with a diverse range of stakeholders?

ASSUMPTION: Candidates who align with Cubitts' values and work style will be well-positioned to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Balancing brand value with commercial and audience growth goals in partnerships
• Working with tight deadlines and high expectations for coverage and collaboration outcomes
• Adapting to a fast-paced, evolving industry and company culture

ASSUMPTION: These challenges can be overcome by strong project management skills, strategic thinking, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Unlike traditional PR roles, this position focuses heavily on strategic partnerships and collaborations
• Cubitts' unique brand and values require a strong understanding of the fashion and design industries, as well as a commitment to sustainability and social responsibility
• This role offers significant growth opportunities and the chance to make a substantial impact on Cubitts' success

ASSUMPTION: Candidates with experience in fashion, lifestyle, or design-led businesses will find this role to be a unique and exciting opportunity.

📝 Sample Projects

• Securing high-profile media coverage for Cubitts' product launches and brand campaigns
• Negotiating and executing strategic partnerships with complementary brands, retailers, and platforms
• Managing co-branded projects with designers, artists, and cultural figures, from concept to delivery

ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities in this role, as well as the opportunity to make a significant impact on Cubitts' brand visibility and cultural relevance.

❓ Key Questions to Ask During Interview

• Can you describe the current PR and partnership landscape for Cubitts, and how this role fits into the company's overall strategy?
• How does Cubitts approach collaborations with designers, artists, and cultural figures, and what are some successful examples of these partnerships?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured?
• How does Cubitts support the professional development and growth of its employees, particularly in this role?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their own professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills, demonstrating your understanding of Cubitts' brand and values
• Prepare examples of your previous PR and partnership work, showcasing your ability to think strategically and creatively
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.