PR Practice Lead

📌 Core Information

🔹 Job Title: PR Practice Lead

🔹 Company: GEN PLUS Group

🔹 Location: Dubai, Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving strategic growth and operational excellence of the practice area
• Providing senior-level strategic counsel to clients on communications, media, and reputation issues
• Managing and mentoring a high-performing team of PR professionals
• Identifying and pursuing new business opportunities within the practice area
• Ensuring high-quality service delivery, client satisfaction, and process efficiency

ASSUMPTION: This role requires a strong leader with a proven track record in public relations, preferably in an agency environment, and a deep understanding of the relevant sector (e.g., technology, healthcare, consumer, corporate).

📋 Key Responsibilities

✅ Define and lead the vision and growth strategy for the practice area

✅ Act as a senior advisor to clients, providing strategic counsel on communications, media, crisis management, and reputation issues

✅ Represent the practice on the agency’s leadership team and contribute to overall business planning and development

✅ Oversee delivery of high-quality campaigns across clients within the practice

✅ Build and nurture strong client relationships, acting as a trusted partner

✅ Lead strategic planning, messaging development, media relations, and content strategies

✅ Manage, mentor, and develop a team of PR professionals to ensure consistent performance and growth

✅ Foster a collaborative, high-performance team culture

✅ Support recruitment and onboarding of new team members

✅ Identify and pursue new business opportunities within the practice area

✅ Lead RFP responses, pitches, and presentations

✅ Grow existing accounts through cross-sell and upsell opportunities

✅ Oversee project budgets, resourcing, and profitability

✅ Ensure best-in-class service delivery, client satisfaction, and process efficiency

✅ Collaborate with finance and HR to support commercial and people strategies

ASSUMPTION: The role requires a balance of strategic thinking, client management, team leadership, and business development skills.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field

Experience: 8+ years of experience in public relations, communications, or a related field, preferably in an agency environment

Required Skills:

• Proven experience leading campaigns for clients within the relevant sector
• Strong leadership and people management skills
• Excellent written and verbal communication abilities
• Track record of successful business development and client retention
• Media-savvy, creative, and commercially minded

Preferred Skills:

• Fluency in Arabic
• Experience working in the Middle East

ASSUMPTION: Fluency in Arabic and experience working in the Middle East would be beneficial but not essential for this role.

💰 Compensation & Benefits

Salary Range: AED 35,000 - 50,000 per month (Estimated based on industry standards for a senior PR role in Dubai)

Benefits:

• Health Insurance
• Access to a global network of specialized communicators
• Exposure to internationally acclaimed clients and campaigns
• Opportunity to be part of a passionate and supportive team

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for a senior PR role in Dubai. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 201-500 employees

Founded: The GEN PLUS Group is a global collective of agencies founded in 2021

Company Description:

• A vibrant global collective of agencies reshaping industry norms with a commitment to surpassing expectations
• Rooted in the 'Plus' philosophy, dedicated to going beyond the ordinary and creating connections that transcend transactions
• Unites the strategic communications of PRM, content creation expertise of NaF+, talent representation by SPANDY, and the innovative spirit of THEM AGAIN under one banner

Company Specialties:

• Public Relations
• Content Creation
• Talent Representation
• Innovative Communications

Company Website: https://www.plusgroup.agency/

ASSUMPTION: The GEN PLUS Group is a relatively new collective, founded in 2021, but has quickly grown to comprise over 3,000 industry experts from 60+ nationalities.

📊 Role Analysis

Career Level: Senior leadership role

Reporting Structure: Reports directly to the agency's leadership team

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential to grow within the practice area or explore opportunities across the GEN PLUS Group's global network
• Chance to mentor and develop junior team members
• Opportunity to work with internationally acclaimed clients and campaigns

ASSUMPTION: This role offers significant growth opportunities, both within the practice area and across the GEN PLUS Group's global network.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Metal Box Factory, 30 Great Guildford Street, Unit 207, Workspace®, London, SE1 0HS, GB; Unit 412, Media City, Loft Offices, Building 2, Entrance B, Floor 4, Dubai, AE; 7775 King Fahd Rd, Office 505-506, 5th Floor, Verdun Tower, Riyadh, SA; 44 Leoforos Kifisias, Marousi, Attiki 151 25, GR

Geographic Context:

• Dubai is a bustling, multicultural city with a thriving business environment
• The United Arab Emirates offers a tax-free income and a high standard of living
• The Middle East is a dynamic region with significant opportunities for growth and innovation in the communications industry

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work as needed)

ASSUMPTION: The work environment is modern, collaborative, and multicultural, reflecting the GEN PLUS Group's global collective of agencies.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-person or video call interview with the hiring manager
• Final interview with the agency's leadership team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and interpersonal skills
• Business development and client management skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the relevant sector and the GEN PLUS Group's unique value proposition
• Prepare examples of your strategic thinking, leadership, and client management skills
• Follow up after your interview to express your continued interest in the role

ATS Keywords: Public Relations, Practice Lead, Strategic Planning, Client Management, Business Development, Team Management, Media Relations, Content Strategy, Crisis Management, Communications, Storytelling, Client Retention, Commercial Awareness, Mentoring, Collaboration, Performance Management

ASSUMPTION: The application process may vary depending on the volume of applicants and the hiring manager's availability.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Media monitoring and analytics tools (e.g., Mention, Brand24)

ASSUMPTION: The specific tools and technologies used may vary depending on the practice area and the client's requirements.

👔 Cultural Fit Considerations

Company Values:

• Excellence: Striving for the highest standards in everything we do
• Innovation: Embracing creativity and continuous learning
• Collaboration: Working together to achieve common goals
• Integrity: Upholding the highest ethical standards in all our actions
• Diversity: Fostering an inclusive environment that values and leverages our differences

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering exceptional client outcomes
• Adaptable and responsive to the dynamic nature of the communications industry

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment and enjoy working with diverse teams?
• Are you passionate about storytelling and driving impactful communications strategies?
• Do you have a proven track record of successful business development and client retention?
• Are you committed to upholding the highest ethical standards in your work?

ASSUMPTION: The GEN PLUS Group values diversity, inclusion, and collaboration, and seeks candidates who align with these principles.

⚠️ Potential Challenges

• Managing a diverse team with varying levels of experience and cultural backgrounds
• Balancing the demands of client management, team leadership, and business development
• Adapting to the dynamic and sometimes unpredictable nature of the communications industry
• Working in a fast-paced, high-pressure environment with tight deadlines

ASSUMPTION: These challenges can be overcome by strong leadership, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional PR agencies, the GEN PLUS Group offers a holistic approach to communications, combining strategic communications, content creation, talent representation, and innovative storytelling
• The PR Practice Lead role is unique in its focus on driving strategic growth, operational excellence, and client satisfaction within a specific practice area
• Career progression opportunities may include moving into a global or regional leadership role, or exploring other practice areas within the GEN PLUS Group's global network

ASSUMPTION: The PR Practice Lead role at the GEN PLUS Group offers a unique opportunity to drive strategic growth and operational excellence within a specific practice area, with potential for career progression within the global network.

📝 Sample Projects

• Developing and executing a strategic communications campaign for a technology client launching a new product in the Middle East
• Managing a crisis communications response for a healthcare client facing a reputational challenge
• Leading a team to create and implement a content strategy for a consumer brand looking to increase its online presence

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that the PR Practice Lead may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current team structure and how this role fits within it?
• What are the key priorities for this role in the first 90 days?
• How does the GEN PLUS Group support the professional development and growth of its employees?
• What are the most rewarding and challenging aspects of working at the GEN PLUS Group?
• How does the GEN PLUS Group approach diversity, equity, and inclusion in its hiring and workplace practices?

ASSUMPTION: These questions can help you better understand the role, the team, and the company culture, and demonstrate your interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/view/tyHM9U9BQeyoA6V8h2EfbN/pr-practice-lead-in-dubai-at-gen-plus-group
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your strategic thinking, leadership, and client management skills
• Follow up after your interview to express your continued interest in the role
• If selected for the final interview, be prepared to present a strategic communications plan for a hypothetical client

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.