PR Production Manager

📌 Core Information 🔹 Job Title: PR Production Manager 🔹 Company: H&M Group 🔹 Location: Stockholm, Sweden 🔹 Job Type: Full-time 🔹 Category: Fashion & Retail 🔹 Date Posted: April 9, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and executing PR strategies - Managing production of PR materials (press releases, visuals, event content) - Overseeing event planning and execution - Ensuring deliverables meet project goals - Collaborating with cross-functional teams and managing sample logistics ASSUMPTION: This role requires a proactive, organized individual with strong communication skills and a keen eye for detail. Experience in project management and a passion for fashion are essential. 📋 Key Responsibilities ✅ Develop and execute PR strategies in collaboration with the PR Project Manager ✅ Manage the production of press releases, visuals, and event content, ensuring alignment with project goals ✅ Plan and execute events, including developing event briefs and coordinating logistics ✅ Ensure all PR deliverables meet project goals, budgets, and timelines ✅ Oversee sample logistics and coordinate with the broader PR strategy ✅ Collaborate with marketing, influencer, social media teams, vendors, and stakeholders ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to work effectively under pressure. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Communications, or a related field Experience: 2-5 years of experience in PR, event management, or a related field Required Skills: - Strong organizational skills and ability to manage multiple projects - Creative problem-solving and ability to think outside the box - Exceptional communication skills, both written and verbal - Experience in project management and attention to detail - Ability to work collaboratively across teams and manage external partners - Proactive approach to staying updated on industry trends and innovations Preferred Skills: - Experience in the fashion industry - Proficiency in Swedish ASSUMPTION: While not explicitly stated, proficiency in Swedish may be beneficial for this role due to the location and nature of the business. 💰 Compensation & Benefits Salary Range: Based on industry standards for a PR Production Manager in Stockholm, the estimated salary range is SEK 45,000 - 60,000 per month. Benefits: - 25% Staff Discount on all H&M Group brands - H&M Incentive Program (HIP) Working Hours: Full-time, 40 hours per week. The role requires flexibility and traveling. ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context Industry: H&M Group operates in the fast-fashion retail industry, focusing on affordable, trendy clothing for men, women, and children. Company Size: H&M Group is a large corporation with 1,001-5,000 employees globally, offering extensive opportunities for career growth and development. Founded: H&M Group was founded in Sweden in 1947 and has since grown into a multinational company with a presence in 75 geographical markets. Company Description: - Focuses on fast-fashion clothing and affordable prices - Offers a wide range of brands, including H&M, COS, Weekday, Monki, H&M HOME, & Other Stories, and ARKET - Committed to sustainability and ethical practices Company Specialties: - Fast-fashion retail - Affordable pricing strategy - Global expansion and brand diversification Company Website: hmgroup.com ASSUMPTION: H&M Group's commitment to sustainability and ethical practices is a significant aspect of the company's culture and operations. 📊 Role Analysis Career Level: This role is at the mid-level, requiring 2-5 years of experience, and offers opportunities for growth within the PR and event management fields. Reporting Structure: The PR Production Manager reports directly to the PR Project Manager and works closely with various teams, including marketing, influencer, and social media teams. Work Arrangement: This is an on-site, full-time position requiring flexibility and traveling. The role may involve working irregular hours, especially during events. Growth Opportunities: - Advancement to a senior PR role within the company - Expansion into event management or other related fields - Opportunities to work on international projects and gain global experience ASSUMPTION: Given H&M Group's global presence, there may be opportunities for international relocation and career advancement. 🌍 Location & Work Environment Office Type: The role is based in H&M Group's headquarters in Stockholm, Sweden, with a modern, collaborative work environment. Office Location(s): Mäster Samuelsgatan, Stockholm, Sweden Geographic Context: - Stockholm is the capital and largest city in Sweden, known for its vibrant culture, historic architecture, and beautiful archipelagos - The city offers a high quality of life, with excellent public transportation, education, and healthcare systems Work Schedule: Full-time, with flexible hours and the possibility of working remotely on occasion. ASSUMPTION: While the role is primarily on-site, there may be opportunities for remote work, depending on the project and manager's discretion. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the H&M Group careers page 2. Phone or video screening with the HR department 3. In-depth interviews with the hiring manager and relevant team members 4. Final interview with the PR Project Manager or another senior team member Key Assessment Areas: - Problem-solving skills and ability to think critically - Communication and interpersonal skills - Knowledge of the fashion industry and relevant trends - Experience in project management and event planning Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills - Showcase your passion for fashion and understanding of the fast-fashion retail industry - Prepare examples of successful PR campaigns or events you've managed - Research H&M Group's values and company culture to demonstrate your fit ATS Keywords: PR strategy, event planning, project management, cross-functional teams, sample logistics, fashion industry, fast-fashion retail ASSUMPTION: H&M Group uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase your chances of being shortlisted. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Project management tools (e.g., Asana, Trello, or Microsoft Project) - Event planning software (e.g., Eventbrite, Cvent, or Bizzabo) - Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social) ASSUMPTION: Proficiency in relevant software and tools is essential for this role, as it involves managing projects, events, and social media campaigns. 👔 Cultural Fit Considerations Company Values: - Passion for fashion and trends - Innovation and continuous improvement - Collaboration and teamwork - Sustainability and responsibility - Customer focus and affordability Work Style: - Fast-paced and dynamic environment - Collaborative and team-oriented culture - Focus on results and continuous learning - Strong emphasis on creativity and innovation Self-Assessment Questions: - How do you stay updated on fashion trends and industry news? - Describe a time when you successfully managed a complex project or event. - How do you approach working with cross-functional teams and external partners? ASSUMPTION: H&M Group values candidates who are passionate about fashion, proactive, and able to thrive in a fast-paced, collaborative environment. ⚠️ Potential Challenges - Managing multiple projects and deadlines simultaneously - Working with tight budgets and timelines - Coordinating with various teams and external partners - Adapting to changes in the fashion industry and consumer behavior ASSUMPTION: This role may present challenges in terms of workload, deadlines, and the need to adapt to a fast-changing industry. 📈 Similar Roles Comparison - PR Specialist: Focuses on media relations and press outreach, while this role involves more event planning and production management. - Event Coordinator: Primarily responsible for event logistics, whereas this role includes PR strategy development and asset production. - Project Manager: Oversees project timelines, resources, and deliverables, similar to this role, but may not be specific to the fashion or PR industries. ASSUMPTION: While these roles share some similarities, each has unique aspects that set them apart in terms of focus and required skills. 📝 Sample Projects - Planning and executing a press launch event for a new fashion collection - Developing and distributing a press release announcing a collaboration with a high-profile celebrity or influencer - Managing the production of visual content (e.g., photoshoots, videos) for a marketing campaign ASSUMPTION: These sample projects demonstrate the range of responsibilities and the need for strong organizational, communication, and creative skills in this role. ❓ Key Questions to Ask During Interview - What are the biggest challenges facing the PR team currently, and how can this role address them? - How does this role collaborate with other departments, such as marketing and influencer teams? - What opportunities are there for professional development and growth within the PR team? - How does H&M Group support work-life balance for its employees? ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and allows you to better understand the company culture and expectations. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: Apply Now - Tailor your resume and cover letter to highlight relevant experience and skills - Prepare examples of successful PR campaigns or events you've managed - Follow up with the HR department after submitting your application, if necessary ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.