📌 Core Information
🔹 Job Title: PR & SMM Manager (Universe Group)
🔹 Company: Universe Group
🔹 Location: Kyiv, Ukraine
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 3-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing PR and SMM strategies for CEOs of group businesses
- Creating and managing content for social media platforms
- Collaborating with internal teams to plan and execute events and internal communications
- Monitoring and analyzing the effectiveness of PR and SMM campaigns
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. The ideal candidate will have experience in PR, SMM, or content marketing and be comfortable working with C-level executives.
📋 Key Responsibilities
✅ Develop and implement PR and SMM strategies for CEOs of group businesses
✅ Create and manage content for social media platforms (LinkedIn, Instagram, Facebook)
✅ Collaborate with internal teams to plan and execute events and internal communications
✅ Monitor and analyze the effectiveness of PR and SMM campaigns
✅ Write and edit articles, press releases, and talking points for CEOs
✅ Coordinate with designers, videographers, and copywriters to create visual and textual content
ASSUMPTION: This role requires strong writing skills, creativity, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working with various stakeholders and adapting to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 3+ years of experience in PR, SMM, or content marketing
Required Skills:
- Excellent writing and communication skills in Ukrainian and English
- Proficient in graphic editing software (e.g., Canva, Adobe Creative Suite)
- Strong understanding of the IT market and business communications
- Ability to evaluate the effectiveness of PR and communication tools
Preferred Skills:
- Experience with media relations and event planning
- Fluency in additional languages
ASSUMPTION: This role requires a strong foundation in PR and SMM, as well as the ability to adapt to the unique needs of the CEOs and the company.
💰 Compensation & Benefits
Salary Range: UAH 50,000 - 70,000 per month (based on experience and qualifications)
Benefits:
- Development and training opportunities
- Career growth and advancement
- All-inclusive office in Kyiv with daily meals and snacks
- Relocation package for candidates outside of Kyiv
- Competitive social package, including health insurance and paid leave
- Well-being program, including mental health support and yoga classes
- Support during wartime, including safety and stability for employees and their families
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The benefits package is designed to attract and retain top talent in the competitive Ukrainian job market.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, specifically tech business development and publishing
Company Size: Medium (51-200 employees), offering a dynamic and collaborative work environment
Founded: 2020, with a focus on publishing personalized books, audiobooks, interactive stories, and video series
Company Description:
- HOLYWATER is a tech company that creates personalized worlds for millions of users worldwide
- The company develops and publishes personalized books, audiobooks, interactive stories, and video series by combining creators' imagination with AI efficiency
- HOLYWATER aims to inspire millions of people around the world with its stories
Company Specialties:
- Personalized content creation
- AI-driven publishing
- Global user engagement
Company Website: holywater.tech
ASSUMPTION: HOLYWATER is a growing tech company with a strong focus on innovation and creativity. The company's success is driven by its ability to combine human creativity with AI efficiency.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement
Reporting Structure: The PR & SMM Manager will report directly to the Head of Communications and work closely with the CEOs of the group businesses
Work Arrangement: On-site, with the option for remote work during wartime or other exceptional circumstances
Growth Opportunities:
- Advancement to a senior role within the Communications team
- Expansion into other areas of the business, such as event planning or media relations
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-impact projects and advance within the company.
🌍 Location & Work Environment
Office Type: All-inclusive office in Kyiv, with daily meals and snacks provided
Office Location(s): Kyiv, Ukraine
Geographic Context:
- Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million people
- The city is known for its vibrant tech industry and startup ecosystem
- Kyiv offers a high quality of life, with affordable housing, a rich cultural scene, and numerous parks and green spaces
Work Schedule: Full-time, with flexible hours and the option to work remotely during wartime or other exceptional circumstances
ASSUMPTION: Kyiv is a dynamic and vibrant city with a thriving tech industry. The all-inclusive office provides a comfortable and convenient work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or video call interview with the Head of Communications and relevant team members
- Final decision and job offer
Key Assessment Areas:
- Writing and communication skills
- Creativity and strategic thinking
- Understanding of the IT market and business communications
- Ability to work with C-level executives
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide examples of your writing and content creation work
- Prepare questions to ask the interviewer about the company, team, and role
ATS Keywords: PR, SMM, content marketing, writing, media relations, IT market, business communications, C-level executives, strategy, creativity
ASSUMPTION: The interview process will focus on assessing the candidate's writing and communication skills, creativity, and understanding of the IT market and business communications. The ideal candidate will have experience working with C-level executives and be comfortable developing and implementing PR and SMM strategies.
🛠️ Tools & Technologies
- Graphic editing software (e.g., Canva, Adobe Creative Suite)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The ideal candidate will be proficient in using graphic editing software, social media management tools, and project management tools. Familiarity with communication and collaboration tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Collaboration and teamwork
- User-centric approach
Work Style:
- Dynamic and fast-paced
- Results-driven and data-informed
- Open and transparent communication
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with C-level executives and developing strategies to support their personal brands?
- Do you have strong writing and communication skills, with a proven track record of creating engaging content?
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and fast-paced environment, with strong writing and communication skills, and the ability to develop and implement PR and SMM strategies for C-level executives.
⚠️ Potential Challenges
- Managing the personal brands of multiple CEOs simultaneously
- Adapting to the unique needs and preferences of each CEO
- Working with a diverse range of stakeholders, including internal teams, external partners, and media outlets
- Keeping up with the fast-paced and ever-changing tech industry
ASSUMPTION: This role presents unique challenges and opportunities for growth and development. The ideal candidate will be comfortable working with multiple stakeholders and adapting to changing priorities and demands.
📈 Similar Roles Comparison
- Unlike traditional PR and SMM roles, this position focuses on supporting the personal brands of CEOs within a tech business group
- This role requires a strong understanding of the IT market and business communications, as well as the ability to work with C-level executives
- Career progression in this role may lead to opportunities in event planning, media relations, or other areas of communications and marketing
ASSUMPTION: This role is unique in its focus on supporting the personal brands of CEOs within a tech business group. The ideal candidate will have experience in PR, SMM, or content marketing, with a strong understanding of the IT market and business communications.
📝 Sample Projects
- Developing and implementing a comprehensive PR and SMM strategy for a tech CEO, including content creation, social media management, and media outreach
- Planning and executing a high-profile event for a tech conference, including logistics, speaker management, and promotion
- Creating a series of engaging and informative blog posts or articles on tech industry trends and insights
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to content creation and event management.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall communications strategy for the company?
- What are the unique needs and preferences of each CEO, and how can I best support their personal brands?
- What are the key priorities and goals for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions will help you better understand the role, the company culture, and the expectations for your success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on writing and content creation
- Prepare examples of your writing and content creation work to showcase your abilities
- Prepare questions to ask the interviewer about the company, team, and role
- Follow up with the hiring manager within 24 hours after your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
