PR & Social Media Director

📌 Core Information

📌 Core Information

🔹 Job Title: PR & Social Media Director

🔹 Company: Dentsu

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership and business planning for Dentsu Vietnam's communications strategy
• Overseeing corporate and brand PR efforts, media strategy, and executive profiling
• Leading the company’s social media strategy and content creation across platforms
• Identifying new business opportunities and driving revenue growth
• Building, leading, and developing a high-performing communications team

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in both PR and social media to drive success in a fast-paced agency environment.

📋 Key Responsibilities

📋 Key Responsibilities

✅ Contribute to the development of dentsu Vietnam’s short- and long-term objectives and communications strategy

✅ Translate business goals into actionable PR and social media plans aligned with local and regional direction

✅ Lead all corporate and brand PR efforts including media strategy, press releases, executive profiling, and crisis management

✅ Build and maintain strong relationships with media, journalists, influencers, and key opinion leaders

✅ Oversee the company’s social media strategy and execution across platforms (Facebook, LinkedIn, TikTok, etc.)

✅ Lead the creation of compelling, culturally relevant content that drives engagement and brand affinity

✅ Monitor trends, sentiment, and performance data to continuously refine the social approach

✅ Identify new business opportunities and support the commercial team in driving revenue growth

✅ Empower the team to uphold communication solutions to both existing and potential clients

✅ Advise on proposals and participate in high-level client consultations

✅ Monitor and manage department budget, expenses, and cost efficiency

✅ Work closely with Finance and HR to forecast headcount and maintain a sustainable billing-to-head ratio

✅ Conduct monthly service audits to ensure quality and timeliness of deliverables

✅ Build, lead, and develop a high-performing communications team that meets both current and future business needs

✅ Assess the performance and potential of team members, define individual development plans (IDPs), and ensure effective execution

✅ Provide regular coaching, feedback, and recognition to drive performance and engagement

✅ Drive recruitment planning based on business forecasts and participated actively in hiring processes

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational skills and the ability to balance multiple priorities.

🎯 Required Qualifications

🎯 Required Qualifications

Education: Bachelor’s degree in Communications, PR, Marketing, or related field

Experience: Minimum 8–10 years of experience in PR and social media, with at least 3–5 years in a senior management role

Required Skills:

• Strategic leadership and business planning
• Public relations and reputation management
• Social media leadership and content creation
• Business development and client growth
• Operational excellence and budget control
• Team leadership and people development

Preferred Skills:

• Experience working in an agency or fast-paced environment with local and regional exposure
• Fluency in Vietnamese and English (written & spoken)

ASSUMPTION: Candidates with a strong background in both PR and social media, proven leadership skills, and experience working in an agency environment will be most successful in this role.

💰 Compensation & Benefits

💰 Compensation & Benefits

Salary Range: Industry standard for a PR & Social Media Director role in Ho Chi Minh City, Vietnam is approximately VND 1,200,000,000 - VND 1,800,000,000 per year (USD $50,000 - $75,000).

Benefits:

• Health insurance
• Retirement benefits
• Performance-based bonuses
• Opportunities for professional development and training

Working Hours: Full-time position with standard working hours, Monday to Friday, 8:30 AM to 5:30 PM. Overtime may be required based on business needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

📌 Applicant Insights

🔍 Company Context

Industry: Dentsu is a global advertising and public relations firm, operating in the competitive advertising services industry.

Company Size: Dentsu is a large company with over 10,000 employees worldwide, offering ample opportunities for career growth and collaboration.

Founded: Dentsu was founded in 1901 and has since grown into a global leader in its industry.

Company Description:

• Dentsu is a creative agency that helps brands connect with consumers through modern creativity
• The company offers a range of services, including advertising, media planning, media buying, and public relations
• Dentsu is committed to creating sustainable growth opportunities for its clients and employees

Company Specialties:

• Marketing communications
• Advertising
• Media planning and buying
• People-Based Marketing
• Creative services
• Innovation and data-driven technology

Company Website: dentsu.com

ASSUMPTION: Working at Dentsu offers the opportunity to collaborate with a diverse team of professionals and work on high-profile campaigns for global brands.

📊 Role Analysis

Career Level: This role is a senior leadership position, requiring extensive experience and a proven track record in PR and social media.

Reporting Structure: The PR & Social Media Director will report directly to the Managing Director of Dentsu Vietnam and will oversee the communications team.

Work Arrangement: This is an on-site position, requiring the director to be based in Ho Chi Minh City, Vietnam. However, some flexibility may be available for remote work based on business needs.

Growth Opportunities:

• Potential to advance to a regional or global leadership role within the company
• Opportunities to work on diverse campaigns and gain exposure to different industries
• Chance to develop and mentor junior team members, fostering a culture of growth and learning

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Dentsu Vietnam operates in a modern, collaborative office environment in the heart of Ho Chi Minh City.

Office Location(s): Lim Tower 3, 29A Nguyen Dinh Chieu street, Da Kao, District 1, Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, offering a vibrant culture, rich history, and diverse dining and entertainment options
• The city is a major economic hub, with a thriving advertising and marketing industry
• Ho Chi Minh City is known for its tropical climate, with hot and humid weather year-round

Work Schedule: The work schedule is typically Monday to Friday, 8:30 AM to 5:30 PM, with some flexibility for remote work based on business needs.

ASSUMPTION: Working in Ho Chi Minh City offers a dynamic and fast-paced work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and business acumen
• PR and social media expertise
• Leadership and team management skills
• Cultural fit and communication style

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past PR and social media campaigns, demonstrating your strategic thinking and execution
• Research Dentsu and the advertising industry in Vietnam to show your enthusiasm and understanding of the company and market

ATS Keywords: Public Relations, Social Media Strategy, Media Relations, Crisis Management, Content Creation, Team Leadership, People Development, Business Development, Client Growth, Budget Control, Cross-Functional Collaboration, Communication Strategy, Executive Communication, Trend Monitoring, Performance Data Analysis, Recruitment Planning

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, leadership skills, and relevant experience in PR and social media.

🛠️ Tools & Technologies

• Social media platforms (Facebook, LinkedIn, TikTok, etc.)
• PR and communication software (e.g., Cision, Muck Rack, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with industry-standard tools and technologies is expected for this role, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Accountability
• Passion

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on delivering excellence

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about staying up-to-date with industry trends and best practices?
• Do you have a proven track record of driving results and exceeding expectations?

ASSUMPTION: Dentsu values candidates who are creative, collaborative, and results-driven, with a strong work ethic and a passion for the advertising industry.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic environment
• Balancing multiple priorities and deadlines
• Adapting to a multicultural work environment
• Navigating the competitive advertising services industry

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong leadership, organizational skills, and adaptability.

📈 Similar Roles Comparison

• Unlike other PR and social media roles, this position requires a strong focus on business development and client growth
• This role offers the opportunity to work in a global agency environment, with exposure to international clients and campaigns
• Career progression in this role could lead to regional or global leadership positions within the company

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and team leadership, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive PR and social media strategy for a major product launch
• Managing a crisis communication plan for a high-profile client
• Conducting a competitive analysis and providing strategic recommendations for a client's social media presence

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring a strong understanding of PR and social media best practices and industry trends.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's long-term growth plans?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These interview questions are designed to provide insight into the company's culture, growth opportunities, and commitment to employee well-being and development.

📌 Next Steps for Applicants

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past PR and social media campaigns, demonstrating your strategic thinking and execution
• Research Dentsu and the advertising industry in Vietnam to show your enthusiasm and understanding of the company and market
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.