PR Specialist

📌 Core Information

🔹 Job Title: PR Specialist

🔹 Company: Trackier

🔹 Location: Mumbai, Maharashtra, India (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & PR

🔹 Date Posted: June 12, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (India only)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global PR strategies to increase Trackier's media coverage
• Building and maintaining strong relationships with international media, influencers, and industry stakeholders
• Enhancing the visibility and thought leadership of Trackier's founders in global markets
• Adapting PR strategies and messaging to resonate with diverse international audiences
• Managing PR budgets effectively and providing regular reports on key metrics and achievements

ASSUMPTION: This role requires a strategic thinker with excellent communication skills, a proven track record in PR, and a deep understanding of the B2B SaaS landscape, with a focus on international markets.

📋 Key Responsibilities

✅ Developing and executing comprehensive PR strategies to increase Trackier's media coverage in key target markets outside India

✅ Building and maintaining strong relationships with journalists, bloggers, industry analysts, and influencers in relevant international media outlets

✅ Proactively pitching stories and securing media placements in top-tier publications

✅ Responding to media inquiries and managing media relations activities

✅ Monitoring media coverage and analyzing PR results to measure effectiveness and identify areas for improvement

✅ Developing and implementing PR strategies to enhance the visibility and thought leadership of Trackier's founders in international markets

✅ Securing speaking opportunities for founders at industry events, conferences, and webinars

✅ Arranging interviews and feature stories with relevant media outlets

✅ Positioning founders as thought leaders in the performance marketing and SaaS space

✅ Developing a deep understanding of the media landscape and cultural nuances in key target markets outside India

✅ Adapting PR strategies and messaging to resonate with different audiences

✅ Staying up-to-date on industry trends and best practices in international PR

✅ Tracking and analyzing PR results, providing regular reports on key metrics and achievements

✅ Using data-driven insights to optimize PR strategies and maximize ROI

✅ Managing PR budgets effectively and ensuring efficient use of resources

ASSUMPTION: This role involves a high level of autonomy and requires strong organizational and project management skills to juggle multiple tasks and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field

Experience: Minimum of 5-7 years of experience in PR, preferably in the B2B SaaS industry

Required Skills:

• Excellent written and verbal communication skills in English
• Strong understanding of the media landscape and PR best practices
• Proven track record of securing media placements in top-tier publications, ideally including international outlets
• Strong media relations skills and a well-established network of media contacts
• Excellent organizational and project management skills
• Experience with media monitoring and analysis tools

Preferred Skills:

• Proficiency in other languages
• Experience working with international PR agencies
• Established relationships with key influencers in the tech and business space
• Knowledge of SEO and social media marketing

ASSUMPTION: Candidates resident in Mumbai, Maharashtra will be preferred. The preferred candidate is a female.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (AI estimate based on industry standards for a mid-senior level PR role in Mumbai)

Benefits:

• Medical Insurance
• Sponsored Trips
• Lucrative Reimbursement Policy

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills. The benefits package is competitive and designed to attract top talent in the PR field.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 51-200 employees (Mid-size company, offering a mix of startup agility and mid-size resources)

Founded: 2017 (8 years in operation, with a proven track record in the industry)

Company Description:

• Trackier is a SaaS company specializing in Performance Marketing, Mobile Marketing, and iGaming products
• They help brands grow their website conversions through partners using their suite of products across Performance, eCommerce, and Mobile
• Trackier has worked with prominent clients such as ICICI Bank, Flipkart, OLX, and Dentsu

Company Specialties:

• SAAS
• AdTech
• Startup
• Mobile Marketing Technology
• Affiliate Marketing Technology
• Influencer Marketing Technology

Company Website: trackier.com

ASSUMPTION: Trackier is a growing company with a strong focus on delivering value to its customers through innovative products and exceptional customer service.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the leadership team and works closely with cross-functional teams, including marketing, product, and sales

Work Arrangement: Remote (with a preference for candidates resident in Mumbai, Maharashtra)

Growth Opportunities:

• Potential to grow within the marketing and PR team as the company expands its global presence
• Opportunities to work on high-impact projects and contribute to the company's overall success
• Chance to gain experience in international PR and expand professional networks

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's global expansion.

🌍 Location & Work Environment

Office Type: Remote (with a preference for candidates resident in Mumbai, Maharashtra)

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the most populous city in India
• It is a major commercial and entertainment hub, with a vibrant culture and diverse population
• The city offers a mix of traditional and modern amenities, with numerous opportunities for work-life balance

Work Schedule: Full-time (40 hours/week) with flexible hours, allowing for a healthy work-life balance

ASSUMPTION: While the role is remote, the preference for candidates resident in Mumbai, Maharashtra suggests that some in-person collaboration may be expected from time to time.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with the hiring manager and other team members
• Final round with the leadership team

Key Assessment Areas:

• Communication skills and media relations experience
• Understanding of the B2B SaaS industry and international PR landscape
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with Trackier's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Trackier's products and the performance marketing industry
• Prepare examples of your past PR campaigns and their outcomes to discuss during the interview
• Research Trackier's competitors and be ready to discuss how your strategies can help differentiate the company

ATS Keywords: PR Specialist, Media Relations, B2B SaaS, International PR, Media Monitoring, Analysis Tools, SEO, Social Media Marketing

ASSUMPTION: The interview process is designed to assess the candidate's communication skills, industry knowledge, and cultural fit, with a focus on finding the best fit for the company's global expansion goals.

🛠️ Tools & Technologies

• Media monitoring and analysis tools (e.g., Mention, Brand24, Hootsuite)
• PR software and platforms (e.g., Cision, Muck Rack, Agility PR Solutions)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the company's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Agile and adaptable, with a focus on delivering results
• Strong team players, with a willingness to support and learn from others
• Proactive and strategic thinkers, with a passion for driving business growth

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working remotely and managing your own time?
• Do you have a proven track record of driving results through strategic communication?
• Are you passionate about the performance marketing industry and eager to learn about new trends and technologies?

ASSUMPTION: Trackier values candidates who are innovative, customer-focused, collaborative, and accountable, with a strong work ethic and a passion for driving business growth.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting PR strategies to resonate with diverse international audiences
• Building and maintaining strong relationships with international media and influencers
• Staying up-to-date on industry trends and best practices in international PR

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong organizational skills, cultural sensitivity, and a deep understanding of the international PR landscape.

📈 Similar Roles Comparison

• Unlike traditional PR roles, this position focuses heavily on international markets and requires a deep understanding of the B2B SaaS industry
• International PR experience is a significant advantage for this role, as it requires navigating diverse cultural landscapes and media environments
• This role offers the opportunity to work closely with founders and contribute to the company's global expansion, providing unique growth and learning experiences

ASSUMPTION: This role is unique in its focus on international markets and offers a rare opportunity for PR professionals to make a significant impact on a growing company's global success.

📝 Sample Projects

• Developing and executing a global PR campaign to launch a new product or feature
• Securing high-profile media placements for Trackier's founders in international publications
• Managing a crisis communication situation and protecting the company's reputation

ASSUMPTION: These sample projects illustrate the strategic and high-impact nature of the PR Specialist role at Trackier, requiring strong communication skills, strategic thinking, and a deep understanding of the international PR landscape.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing Trackier's global expansion, and how can this role address them?
• How does Trackier support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Trackier measure the success of its PR efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
• What opportunities exist for collaboration and knowledge-sharing with other teams and departments within Trackier?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's global expansion goals, and the opportunities for professional growth and collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past PR campaigns and their outcomes to discuss during the interview
• Research Trackier's competitors and be ready to discuss how your strategies can help differentiate the company
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.