📌 Core Information
🔹 Job Title: PR Specialist, Alexa+
🔹 Company: Amazon
🔹 Location: Seattle, WA, USA
🔹 Job Type: On-site
🔹 Category: Communications
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Leading communications for Alexa+ developer and partner businesses
- Managing strategic planning, message development, issues management, and media engagement
- Working across multiple disciplines concurrently, managing proactive and reactive communications, internal stakeholder and executive management, thought leadership, events, and media engagement
- Requiring a technical understanding of AI technologies and the ability to earn trust with business partners
ASSUMPTION: This role requires a high level of adaptability, strategic thinking, and strong communication skills to manage various aspects of PR for Alexa+, Amazon's next-generation AI assistant.
📋 Key Responsibilities
✅ Lead communications for Alexa+ developer and partner businesses
✅ Manage strategic planning, message development, issues management, and media engagement
✅ Work across multiple disciplines, managing proactive and reactive communications, internal stakeholder and executive management, thought leadership, events, and media engagement
✅ Require a technical understanding of AI technologies and the ability to earn trust with business partners
✅ Demonstrate strong writing skills, attention to detail, and a bias for action
ASSUMPTION: The ideal candidate will have experience in PR, strong communication skills, and a solid understanding of AI technologies to excel in this role.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field
Experience: 2-5 years of experience in public relations, communications, or a related field
Required Skills:
- Excellent communication and writing skills
- Strong strategic planning and message development abilities
- Proven issues management and media engagement experience
- Technical understanding of AI technologies
- Ability to earn trust with business partners
- Exceptional attention to detail
- Bias for action
Preferred Skills:
- Experience in the tech industry
- Familiarity with Amazon's products and services
- Bilingual or multilingual
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a PR Specialist role in Seattle, WA)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Maternity and paternity leave
- Employee discounts
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for meetings and events
ASSUMPTION: The salary range provided is an estimate based on industry standards for a PR Specialist role in Seattle, WA. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Technology
Company Size: 10,001+ employees (Enterprise)
Founded: 1994
Company Description:
- Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers opportunities to innovate and grow within a large, customer-centric organization.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Alexa+ Communications Manager
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential to grow into a senior PR role or move into other communications or leadership positions within Amazon
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and training
ASSUMPTION: This role offers opportunities for career growth and development within Amazon's expanding communications team.
🌍 Location & Work Environment
Office Type: Corporate office with an open floor plan and collaborative workspaces
Office Location(s): 410 Terry Avenue North, Seattle, WA 98109, USA
Geographic Context:
- Seattle is a vibrant, tech-centric city with a diverse culture and numerous attractions
- The office is located in the South Lake Union neighborhood, close to restaurants, shops, and public transportation
- Seattle has a mild, oceanic climate with cool, wet winters and mild, relatively dry summers
Work Schedule: Standard business hours with flexibility for meetings and events
ASSUMPTION: The office environment at Amazon is dynamic, collaborative, and focused on innovation and customer obsession.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-person or virtual interview with the communications team
- Final interview with the Alexa+ leadership team
Key Assessment Areas:
- Communication skills and writing samples
- Strategic thinking and problem-solving abilities
- Technical understanding of AI technologies
- Cultural fit with Amazon's leadership principles
Application Tips:
- Highlight relevant experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and enthusiasm for Amazon's mission
- Prepare examples of your writing and strategic planning skills for the interview
- Research Amazon's leadership principles and be prepared to discuss how you embody them
ATS Keywords: PR Specialist, Alexa+, Communications, Strategic Planning, Message Development, Issues Management, Media Engagement, AI Technologies, Amazon
ASSUMPTION: The application process at Amazon is competitive, and candidates should be prepared to demonstrate their skills and cultural fit throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Cision or other media database tools
- Social media platforms (Twitter, LinkedIn, Facebook)
- Project management tools (Asana, Trello, JIRA)
ASSUMPTION: The ideal candidate will be comfortable using industry-standard PR tools and platforms, as well as learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsession
- Ownership
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugality
- Earn Trust
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and customer-centricity
- Results-driven and data-informed
Self-Assessment Questions:
- Do you embody Amazon's leadership principles, and can you provide examples of how you've demonstrated them in your past experiences?
- How do you stay organized and manage multiple projects and deadlines in a fast-paced environment?
- Can you describe a time when you had to earn trust with a difficult stakeholder or team member?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Amazon's leadership principles and cultural values throughout the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Earning trust with business partners and stakeholders
- Keeping up with the latest AI technologies and industry trends
- Adapting to changes in priorities and workload
ASSUMPTION: The ideal candidate will be able to thrive in a dynamic, fast-paced environment and adapt to changes as needed.
📈 Similar Roles Comparison
- This role is similar to a PR Specialist or Communications Manager role in other tech companies, but with a focus on AI technologies and Amazon's unique culture
- Compared to other PR roles, this position requires a stronger technical understanding of AI technologies and a bias for action
- Career progression may include moving into a senior PR role or transitioning into other communications or leadership positions within Amazon
ASSUMPTION: This role offers unique opportunities and challenges compared to similar PR roles in other industries or companies.
📝 Sample Projects
- Developing a strategic communications plan for the launch of a new Alexa+ feature
- Managing media outreach and engagement for an Alexa+ event or announcement
- Creating thought leadership content for Alexa+ executives and subject matter experts
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide examples of their strategic thinking, communication skills, and ability to manage multiple projects concurrently.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Alexa+ communications team?
- How does the Alexa+ communications team collaborate with other teams within Amazon?
- What are the most significant challenges facing the Alexa+ team, and how can this role contribute to addressing them?
- How does Amazon support the professional development and growth of its employees?
- What is the company's long-term vision for Alexa+, and how does this role contribute to achieving that vision?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and Amazon's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your writing and strategic planning skills for the interview
- Research Amazon's leadership principles and be prepared to discuss how you embody them
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
