📌 Core Information
🔹 Job Title: PR Specialist - APAC
🔹 Company: Binance
🔹 Location: Taipei, Taiwan
🔹 Job Type: Full-time: Remote
🔹 Category: Marketing & PR
🔹 Date Posted: August 8, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Promoting Binance products in the APAC region through writing promotional copy, planning events, and coordinating with partners.
- Developing market knowledge and identifying opportunities to increase product visibility and influence.
- Supporting the business development team in establishing partnerships and relationships with key opinion leaders (KOLs).
- Monitoring market trends and competitive strategies to develop effective promotion strategies.
ASSUMPTION: This role requires a strong understanding of the APAC market and the ability to work effectively with international teams and partners.
📋 Key Responsibilities
✅ Responsible for product promotion in the APAC region, including writing promotional copy, planning online and offline events, and coordinating with partners.
✅ Develop in-depth knowledge of target user needs and preferences within the community, identify potential market opportunities, and increase product visibility.
✅ Assist the BD team in developing partnerships and establishing strong relationships with key opinion leaders (KOLs) to enhance product visibility and influence.
✅ Monitor market trends, analyse competitive strategies, and develop appropriate market positioning and promotion strategies for the company's products.
✅ Regularly report on work progress, summarise lessons learned, and provide suggestions and recommendations for improvement.
ASSUMPTION: This role requires strong analytical and communication skills, as well as the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree or above, preferably in a related field such as marketing, advertising, or media.
Experience: Minimum 2 years of marketing or PR or related work experience, with proven success preferred.
Required Skills:
- Bilingual English/Mandarin (required)
- Strong data analysis skills
- Good communication and coordination skills
- Strong learning ability and proactive personality
- Ability to withstand pressure
Preferred Skills:
- Experience in the blockchain or cryptocurrency industry
- Familiarity with APAC market trends
ASSUMPTION: While not explicitly stated, experience in the blockchain or cryptocurrency industry may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-level marketing roles in Taiwan, the estimated salary range is NT$700,000 - NT$1,200,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Competitive salary
- Company benefits
- Work-from-home arrangement
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options.
ASSUMPTION: Binance is known for offering competitive salaries and benefits packages to attract top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Binance is a leading global blockchain ecosystem and digital asset exchange, trusted by millions worldwide for its industry-leading security, user fund transparency, trading engine speed, deep liquidity, and unmatched portfolio of digital-asset products.
Company Size: Binance has 1,001-5,000 employees globally, making it a mid-sized company with a flat structure that encourages collaboration and innovation.
Founded: Binance was founded in 2017 and has since grown to become the world's leading blockchain ecosystem and digital asset exchange.
Company Description:
- Binance offers a wide range of products and services, including trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more.
- Binance is committed to increasing the freedom of money for users and providing an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
- Binance is dedicated to being an equal opportunity employer and believes that having a diverse workforce is fundamental to its success.
Company Specialties:
- Digital Assets Exchange
- Blockchain
- Cryptocurrency Exchange
- Bitcoin
- Fintech
- Ethereum
- DLT
- Exchange
- Cryptocurrency
- Altcoins
- Cryptocurrency Information
- Trading Platform
- and Finance
Company Website: www.binance.com
ASSUMPTION: Binance is a fast-paced, innovative company that values results-driven work and continuous learning.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Business Development team.
Work Arrangement: This role is full-time and remote, with flexible hours and the ability to work from home.
Growth Opportunities:
- Potential career growth within the marketing or business development departments.
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business.
- Chance to learn about the blockchain and cryptocurrency industry and its trends.
ASSUMPTION: Binance offers opportunities for career growth and continuous learning, with a flat structure that encourages collaboration and innovation.
🌍 Location & Work Environment
Office Type: Remote (work-from-home arrangement)
Office Location(s): Taipei, Taiwan
Geographic Context:
- Taipei is the capital and largest city of Taiwan, with a population of over 2.6 million people.
- Taiwan is a major global hub for technology and innovation, making it an ideal location for a blockchain and cryptocurrency company like Binance.
- The cost of living in Taipei is relatively low compared to other major cities in the region, with affordable housing and a high quality of life.
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work from home.
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance and the ability to work from anywhere with an internet connection.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and team members
- Background check and offer extension
Key Assessment Areas:
- Language skills (English/Mandarin)
- Data analysis skills
- Communication and coordination skills
- Cultural fit and understanding of the APAC market
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on data-driven results.
- Tailor your cover letter to demonstrate your understanding of the APAC market and your ability to work effectively with international teams and partners.
- Prepare for interview questions that focus on your language skills, data analysis skills, communication and coordination skills, and cultural fit.
ATS Keywords: Marketing, PR, APAC, data analysis, communication, coordination, market research, competitive analysis, partnership development, event planning, copywriting, adaptability, teamwork, proactivity, pressure management
ASSUMPTION: Binance uses an Applicant Tracking System (ATS) to screen resumes, so it's important to include relevant keywords from the job description in your application materials.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (LinkedIn, Twitter, Facebook)
- Marketing and PR tools (Hootsuite, Buffer, Canva)
ASSUMPTION: While not explicitly stated, these tools and technologies are commonly used in marketing and PR roles and may be relevant to this position.
👔 Cultural Fit Considerations
Company Values:
- User-centric
- Innovation
- Global perspective
- Collaboration
- Integrity
Work Style:
- Results-driven
- Fast-paced and dynamic
- Collaborative and innovative
- Flat structure with opportunities for career growth
Self-Assessment Questions:
- Do you have strong language skills in English and Mandarin?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a results-driven workplace with opportunities for career growth and continuous learning?
ASSUMPTION: Binance values a user-centric approach, innovation, global perspective, collaboration, and integrity. Applicants should assess their fit with these values and work style considerations before applying.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and high expectations.
- Navigating the complexities of the APAC market and working with international teams and partners.
- Managing multiple projects and priorities simultaneously.
- Adapting to the ever-changing landscape of the blockchain and cryptocurrency industry.
ASSUMPTION: These challenges are common in marketing and PR roles, particularly in the fast-paced and dynamic blockchain and cryptocurrency industry.
📈 Similar Roles Comparison
- Compared to other marketing and PR roles, this position requires a strong understanding of the APAC market and the ability to work effectively with international teams and partners.
- This role is unique in its focus on the blockchain and cryptocurrency industry, which is a rapidly growing and dynamic market.
- Career paths in this role may include progression to senior marketing or business development positions, or transition to other areas of the business, such as product management or operations.
ASSUMPTION: While this role shares similarities with other marketing and PR roles, its focus on the blockchain and cryptocurrency industry and the APAC market sets it apart.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new Binance product in the APAC region.
- Conducting market research and competitive analysis to identify opportunities for product positioning and promotion.
- Planning and coordinating an international event to showcase Binance products and services to key opinion leaders (KOLs) and industry influencers.
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing and business development strategy for Binance in the APAC region?
- What are the most challenging aspects of working in the APAC market, and how has the company addressed them in the past?
- What opportunities are there for career growth and development within the marketing or business development departments?
- How does Binance support work-life balance for its employees, particularly those working remotely?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company, and the work environment, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements, with a focus on data-driven results and your understanding of the APAC market.
- Prepare for interview questions that focus on your language skills, data analysis skills, communication and coordination skills, and cultural fit.
- Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
