PR Specialist

📌 Core Information

🔹 Job Title: PR Specialist

🔹 Company: Trackier

🔹 Location: Remote (Preferred: Mumbai, Bangalore)

🔹 Job Type: Full-time

🔹 Category: Marketing & PR

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (with preference for candidates in Mumbai and Bangalore)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global PR strategies to enhance Trackier's brand visibility and drive business growth
• Building and maintaining strong relationships with international media, influencers, and industry stakeholders
• Securing media placements in top-tier publications and positioning Trackier's founders as thought leaders
• Adapting PR strategies to resonate with diverse international audiences
• Monitoring and analyzing PR results to optimize strategies and maximize ROI

ASSUMPTION: This role requires a strategic thinker with excellent communication skills, a proven track record in PR, and a deep understanding of the B2B SaaS landscape. The ideal candidate will have experience working with international PR agencies and established relationships with key influencers in the tech and business space.

📋 Key Responsibilities

✅ Develop and execute comprehensive PR strategies to increase Trackier's media coverage in key target markets outside India

✅ Build and maintain strong relationships with journalists, bloggers, industry analysts, and influencers in relevant international media outlets

✅ Proactively pitch stories and secure media placements in top-tier publications

✅ Respond to media inquiries and manage media relations activities

✅ Monitor media coverage and analyze PR results to measure effectiveness and identify areas for improvement

✅ Develop and implement PR strategies to enhance the visibility and thought leadership of Trackier's founders in international markets

✅ Secure speaking opportunities for founders at industry events, conferences, and webinars

✅ Arrange interviews and feature stories with relevant media outlets

✅ Position founders as thought leaders in the performance marketing and SaaS space

✅ Develop a deep understanding of the media landscape and cultural nuances in key target markets outside India

✅ Adapt PR strategies and messaging to resonate with different audiences

✅ Stay up-to-date on industry trends and best practices in international PR

✅ Track and analyze PR results, reporting on key metrics and achievements regularly

✅ Use data-driven insights to optimize PR strategies and maximize ROI

✅ Manage PR budgets effectively and ensure efficient use of resources

ASSUMPTION: This role requires strong organizational and project management skills, as well as experience with media monitoring and analysis tools.

🎯 Required Qualifications

Education: Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field

Experience: 2-3 years of experience in PR, preferably in the B2B SaaS industry

Required Skills:

• Proven track record of securing media placements in top-tier publications, ideally including international outlets
• Strong understanding of the media landscape and PR best practices
• Excellent written and verbal communication skills in English. Proficiency in other languages is a plus
• Experience in developing and executing PR strategies for international markets
• Strong media relations skills and a well-established network of media contacts
• Excellent organizational and project management skills
• Experience with media monitoring and analysis tools

Preferred Skills:

• Experience working with international PR agencies
• Established relationships with key influencers in the tech and business space
• Knowledge of SEO and social media marketing

ASSUMPTION: Candidates resident in Mumbai and Bangalore will be preferred for this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Based on experience and industry standards for PR roles in India)

Benefits:

• Medical Insurance
• Best in industry salary structure
• Sponsored trips
• Lucrative reimbursement policy

Working Hours: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for PR roles in India. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 51-200 employees

Founded: 2017

Company Description:

• Trackier is a SaaS company that builds products used by brands in more than 20 countries across the world
• The company helps create industry standards in Performance Marketing and Mobile Marketing products
• Trackier has helped brands grow their website conversions through partners by its suite of products across Performance, eCommerce, and Mobile

Company Specialties:

• SAAS
• AdTech
• Startup
• Mobile Marketing Technology
• Affiliate Marketing Technology
• Influencer Marketing Technology

Company Website: trackier.com

ASSUMPTION: Trackier is a fast-growing SaaS company that focuses on delivering value to its customers by creating tools that are simple to use yet pack a punch when it comes to delivering value for their growth.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Remote (with preference for candidates in Mumbai and Bangalore)

Growth Opportunities:

• Potential to grow into a leadership role as the company expands its global presence
• Opportunity to work with a diverse range of international clients and media outlets
• Chance to learn and develop skills in international PR and B2B SaaS marketing

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Trackier continues to expand its global presence and strengthen its brand.

🌍 Location & Work Environment

Office Type: Remote (with preference for candidates in Mumbai and Bangalore)

Office Location(s): Mumbai, Bangalore

Geographic Context:

• Mumbai and Bangalore are major tech hubs in India with a thriving startup ecosystem
• Both cities offer a vibrant cultural scene and numerous opportunities for professional growth
• The preferred locations for this role allow for better collaboration and coordination with the company's headquarters in New Delhi

Work Schedule: Full-time (40 hours per week) with flexible working hours

ASSUMPTION: While this role is remote, candidates in Mumbai and Bangalore will have the opportunity to collaborate more effectively with the company's headquarters and other team members.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the Head of Marketing
• Final interview with the CEO

Key Assessment Areas:

• Communication skills and media relations experience
• Understanding of the B2B SaaS landscape and international PR
• Strategic thinking and problem-solving skills
• Cultural fit and alignment with Trackier's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant PR experience and international market expertise
• Prepare examples of successful media placements and PR campaigns you've worked on
• Research Trackier's industry and competitors to demonstrate your understanding of the B2B SaaS landscape

ATS Keywords: PR, Public Relations, Media Relations, International PR, B2B SaaS, Thought Leadership, Media Monitoring, Analysis Tools, SEO, Social Media Marketing, Networking, Strategic Thinking, Organizational Skills

ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, media relations experience, and understanding of the B2B SaaS landscape and international PR.

🛠️ Tools & Technologies

• Media monitoring and analysis tools (e.g., Mention, Brand24, Hootsuite)
• PR software (e.g., Cision, Muck Rack, Agility PR Solutions)
• Project management tools (e.g., Asana, Trello, Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the company's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and data-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you a strong communicator with excellent media relations skills?
• Do you have experience working with international media outlets and influencers?
• Are you comfortable using data-driven insights to inform your PR strategies?
• Do you align with Trackier's company values and work style?

ASSUMPTION: Trackier values candidates who are innovative, customer-focused, collaborative, and results-driven. Successful candidates will be able to thrive in a fast-paced, dynamic work environment and align with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple time zones and international media outlets
• Adapting PR strategies to resonate with diverse international audiences
• Balancing global PR responsibilities with budget constraints
• Keeping up with the fast-paced nature of the B2B SaaS industry

ASSUMPTION: This role presents unique challenges related to international PR, time zone management, and the fast-paced nature of the B2B SaaS industry. Successful candidates will be able to overcome these challenges and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role differs from related positions in that it focuses specifically on international PR for a B2B SaaS company
• Industry-specific context: The B2B SaaS industry is highly competitive and fast-paced, requiring a strong understanding of the media landscape and PR best practices
• Career path comparison: This role offers significant growth opportunities for the right candidate, as Trackier continues to expand its global presence and strengthen its brand

ASSUMPTION: This role is unique in its focus on international PR for a B2B SaaS company, presenting a challenging and rewarding opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a global PR campaign to launch a new B2B SaaS product
• Securing media placements for Trackier's founders in top-tier international publications
• Managing a crisis communication situation for a global client

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of responsibilities and challenges they may face in this role. The actual projects and tasks may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the company's global expansion plans and how this role fits into those plans?
• How does the company support its employees' professional development and growth?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its PR efforts, and how will my performance be evaluated?
• What is the company's approach to work-life balance, and how does that apply to this role?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the expectations for their success in this position. Candidates are encouraged to ask additional questions based on their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant PR experience and international market expertise
• Prepare examples of successful media placements and PR campaigns you've worked on
• Research Trackier's industry and competitors to demonstrate your understanding of the B2B SaaS landscape
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.