PR Specialist

📌 Core Information

🔹 Job Title: PR Specialist

🔹 Company: loanDepot

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: Financial Services

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Supporting strategic external communications to enhance brand visibility
• Maintaining loanDepot’s reputation as a trusted lifetime partner for homeowners
• Managing media relations, content development, and PR initiatives
• Collaborating across teams in a fast-paced, dynamic communications environment

ASSUMPTION: This role requires strong writing, organization, and storytelling skills, with a focus on media relations and proactive outreach.

📋 Key Responsibilities

✅ Manages news release distribution via Business Wire and curated media lists

✅ Builds, updates, and segments target media lists to support outreach strategies

✅ Manages select proactive media outreach efforts and fields inbound media requests

✅ Drafts and edits media materials, including news releases, talking points, and pitches

✅ Tracks and manages awards submissions and relevant conference participation

✅ Compiles and distributes daily company and industry news clips for the leadership team

✅ Conducts research to support executive media briefings, trend analysis, and PR planning

✅ Creates and maintains a monthly public relations performance report

✅ Develops and maintains corporate press materials, including backgrounders, fact sheets, and SME bios

✅ Maintains and updates the company’s digital media room

✅ Monitors online media review sites for accuracy and initiates corrections as needed

✅ Handles administrative tasks, including purchase orders, contracts, and vendor coordination

✅ Supports broader communications initiatives as needed, including social media and internal communications team members

ASSUMPTION: This role involves a mix of proactive and reactive PR tasks, with a focus on media relations and content creation.

🎯 Required Qualifications

Education: Bachelor’s Degree in public relations, communications, or journalism preferred

Experience: Minimum of two (2) years of related work experience

Required Skills:

• Experience working with media monitoring/database platforms (Cision, Meltwater, etc.)
• Experience drafting media materials with AP writing standards

Preferred Skills:

• Experience in the financial services industry
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, experience in the financial services industry or relevant industry knowledge may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $49,000 - $85,500 per year (based on experience and skill set)

Benefits:

• Medical
• Dental
• Vision
• Wellness Program
• Paid Time Off
• Tuition Reimbursement

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility as needed

ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Actual compensation may vary based on individual factors.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 1,001-5,000 employees

Founded: 2010

Company Description:

• loanDepot is a digital commerce company committed to serving customers throughout the homeownership journey
• As one of the nation’s largest non-bank retail mortgage lenders, loanDepot offers a broad suite of lending and real estate services
• The company is dedicated to serving communities through local, regional, and national philanthropic efforts

Company Specialties:

• Refinancing
• Excellent Customer Care
• Home Loans
• Mortgage Loans

Company Website: http://www.loanDepot.com

ASSUMPTION: loanDepot is a well-established company in the financial services industry, with a focus on mortgage lending and homeownership services.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Senior Manager, Public Relations

Work Arrangement: On-site, with the possibility of remote work for specific tasks or situations

Growth Opportunities:

• Progression to a Senior PR Specialist or Manager role
• Expansion into other areas of communications, such as internal communications or social media
• Potential mentorship opportunities within the team

ASSUMPTION: This role offers opportunities for career growth and development within the communications department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Irvine, California; Foothill Ranch, California; Plano, Texas; Scottsdale, Arizona; Norwood, Massachusetts

Geographic Context:

• loanDepot's headquarters is located in Irvine, California, with additional offices across the United States
• The company operates in the competitive financial services industry
• The role may require occasional travel for conferences, events, or meetings

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility as needed

ASSUMPTION: This role may require occasional work outside of regular business hours to manage media inquiries or coordinate events.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-person or virtual interview with the hiring manager
• Final interview with the Senior Manager, Public Relations

Key Assessment Areas:

• Writing and communication skills
• Media relations experience
• Industry knowledge and understanding of loanDepot's business
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Provide specific examples of your media relations and content creation experience
• Demonstrate your understanding of loanDepot's business and industry trends

ATS Keywords: Media Relations, Content Development, Public Relations, Writing, AP Writing Standards, Media Monitoring, PR Planning, Awards Submissions, Conference Participation

ASSUMPTION: loanDepot uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Business Wire
• Media monitoring platforms (Cision, Meltwater, etc.)
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: This role requires proficiency in using media monitoring platforms and Microsoft Office Suite, with familiarity with Google Workspace being an asset.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer-centric
• Inclusive
• Collaborative
• Passionate

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Adaptable and flexible
• Results-driven and proactive

Self-Assessment Questions:

• Do you have strong writing and communication skills, with a focus on media relations?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative team setting and enjoy working with others to achieve common goals?

ASSUMPTION: loanDepot values employees who are passionate, purposeful, and customer-centric, with a strong work ethic and a commitment to collaboration.

⚠️ Potential Challenges

• Managing media inquiries and requests during high-volume news cycles
• Balancing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in the media landscape and industry trends
• Working with diverse stakeholders across the organization

ASSUMPTION: This role may present challenges related to time management, adaptability, and stakeholder communication, but offers opportunities for professional growth and development.

📈 Similar Roles Comparison

• Unlike other PR roles, this position focuses heavily on media relations and content development for a financial services company
• Industry-specific knowledge and understanding of loanDepot's business are crucial for success in this role
• Career progression may involve expanding into other areas of communications or taking on a management role

ASSUMPTION: This role is unique in its focus on media relations and content development within the financial services industry, offering opportunities for career growth and development.

📝 Sample Projects

• Developing and executing a media relations strategy to secure coverage in top-tier financial publications
• Creating and distributing a monthly public relations performance report to the leadership team
• Managing awards submissions and conference participation to enhance loanDepot's reputation and visibility

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this role, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• How does this role support loanDepot's overall business strategy and goals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the PR team collaborate with other departments, such as marketing and communications?
• What opportunities are there for professional development and growth within the PR team and the broader organization?
• How does loanDepot support work-life balance for its employees?

ASSUMPTION: These interview questions help applicants better understand the role, the team, and the company, allowing them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of your media relations and content creation experience
• Research loanDepot's business and industry trends to demonstrate your understanding and enthusiasm
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.