PR Specialist

📌 Core Information

🔹 Job Title: PR Specialist

🔹 Company: Trackier

🔹 Location: Mumbai, Maharashtra, India (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing & PR

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Preferred candidates from Mumbai, Maharashtra)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global PR strategies to enhance Trackier's brand visibility
• Building and maintaining strong relationships with international media, influencers, and industry stakeholders
• Securing media placements in top-tier global publications and profiling Trackier's founders as thought leaders
• Adapting PR strategies to resonate with diverse international audiences and cultural nuances
• Managing PR budgets effectively and providing data-driven insights to optimize strategies

ASSUMPTION: This role requires a strategic thinker with excellent communication skills, a proven track record in PR, and a deep understanding of the B2B SaaS landscape, with a focus on expanding reach beyond Indian borders.

📋 Key Responsibilities

✅ Develop and execute comprehensive PR strategies to increase Trackier's media coverage in key target markets outside India

✅ Build and maintain strong relationships with journalists, bloggers, industry analysts, and influencers in relevant international media outlets

✅ Proactively pitch stories and secure media placements in top-tier publications

✅ Respond to media inquiries and manage media relations activities

✅ Monitor media coverage and analyze PR results to measure effectiveness and identify areas for improvement

✅ Develop and implement PR strategies to enhance the visibility and thought leadership of Trackier's founders in international markets

✅ Secure speaking opportunities for founders at industry events, conferences, and webinars

✅ Arrange interviews and feature stories with relevant media outlets

✅ Position founders as thought leaders in the performance marketing and SaaS space

✅ Develop a deep understanding of the media landscape and cultural nuances in key target markets outside India

✅ Adapt PR strategies and messaging to resonate with different audiences

✅ Stay up-to-date on industry trends and best practices in international PR

✅ Track and analyze PR results, providing regular reports on key metrics and achievements

✅ Use data-driven insights to optimize PR strategies and maximize ROI

✅ Manage PR budgets effectively and ensure efficient use of resources

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational and project management skills to juggle multiple tasks and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field

Experience: Minimum of 5-7 years of experience in PR, preferably in the B2B SaaS industry

Required Skills:

• Proven track record of securing media placements in top-tier publications, ideally including international outlets
• Strong understanding of the media landscape and PR best practices
• Excellent written and verbal communication skills in English. Proficiency in other languages is a plus
• Experience in developing and executing PR strategies for international markets
• Strong media relations skills and a well-established network of media contacts
• Excellent organizational and project management skills
• Experience with media monitoring and analysis tools

Preferred Skills:

• Experience working with international PR agencies
• Established relationships with key influencers in the tech and business space
• Knowledge of SEO and social media marketing

ASSUMPTION: Candidates resident in Mumbai, Maharashtra will be preferred for this role due to time zone alignment and potential in-person meetings.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (Estimated based on industry standards for a PR Specialist with 5-10 years of experience in the B2B SaaS industry in Mumbai)

Benefits:

• Medical Insurance
• Best in industry salary structure
• Sponsored trips
• Lucrative reimbursement policy

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 51-200 employees (Boutique by design, with a focus on delivering value to clients through innovative products)

Founded: 2017 (Headquarters in New Delhi, India, with offices in Newark, Delaware, US, and Noida, India)

Company Description:

• Trackier is a SaaS company building products used by brands in more than 20 countries worldwide
• They help brands grow their website conversions through partners using their suite of products across Performance, eCommerce, and Mobile
• Trackier has worked with prominent clients such as ICICI Bank, Flipkart, OLX, and Dentsu

Company Specialties:

• SAAS
• AdTech
• Startup
• Mobile Marketing Technology
• Affiliate Marketing Technology
• Influencer Marketing Technology

Company Website: https://trackier.com/

ASSUMPTION: Trackier is a fast-growing, innovative company focused on delivering value to its clients through cutting-edge technology and a multi-disciplinary team approach.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the leadership team at Trackier

Work Arrangement: Remote (Preferred candidates from Mumbai, Maharashtra) with flexible working hours

Growth Opportunities:

• Potential to grow within the marketing team as the company expands its global presence
• Opportunity to work with a diverse range of international clients and media outlets
• Chance to develop and implement innovative PR strategies that drive business growth

ASSUMPTION: This role offers a unique opportunity to work with a dynamic, fast-growing company in the B2B SaaS industry and make a significant impact on its global expansion.

🌍 Location & Work Environment

Office Type: Remote (Preferred candidates from Mumbai, Maharashtra)

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the financial hub of India
• It is a vibrant, multicultural city with a strong business ecosystem
• Mumbai offers a mix of traditional and modern amenities, with a wide range of dining, entertainment, and cultural options

Work Schedule: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: Working remotely from Mumbai, Maharashtra, allows for better time zone alignment with the company's headquarters and potential in-person meetings.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager
• Final round with the leadership team

Key Assessment Areas:

• Communication skills and media relations experience
• Understanding of the B2B SaaS industry and international PR landscape
• Strategic thinking and problem-solving skills
• Cultural fit and alignment with Trackier's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant PR experience, international exposure, and media relations skills
• Prepare examples of successful PR campaigns you've executed, focusing on global reach and impact
• Research Trackier's products, clients, and industry to demonstrate your understanding of the company and its market

ATS Keywords: PR Specialist, B2B SaaS, International PR, Media Relations, Strategic Thinking, Global Brand Visibility, Thought Leadership, Founder Profiling, Media Monitoring, Analysis Tools, SEO, Social Media Marketing

ASSUMPTION: Trackier uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Media monitoring and analysis tools (e.g., Mention, Brand24, Hootsuite Insights)
• PR software and platforms (e.g., Cision, Muck Rack, Agility PR Solutions)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: Familiarity with relevant PR tools and platforms is essential for this role, as they enable efficient media monitoring, analysis, and project management.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centric approach
• Integrity and transparency
• Fun and creativity

Work Style:

• Dynamic and fast-paced environment
• Cross-functional team collaboration
• Strong emphasis on results and impact
• Flexible and adaptable approach to work

Self-Assessment Questions:

• How have you demonstrated strategic thinking and innovation in your previous PR roles?
• Can you provide an example of a successful international PR campaign you've executed, and how you adapted your strategy to resonate with diverse audiences?
• How do you stay organized and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Trackier values candidates who are innovative, collaborative, customer-focused, and results-driven, with a strong work ethic and a passion for learning.

⚠️ Potential Challenges

• Managing multiple time zones and coordinating with international media outlets and influencers
• Adapting PR strategies to resonate with diverse cultural nuances and audiences
• Balancing multiple projects and deadlines in a fast-paced, dynamic environment
• Proving the value of PR efforts and demonstrating ROI to stakeholders

ASSUMPTION: These challenges can be overcome by leveraging strong communication skills, strategic thinking, and a data-driven approach to PR.

📈 Similar Roles Comparison

• Unlike traditional PR roles focused on local or domestic markets, this role requires a global perspective and experience working with international media outlets
• Trackier's focus on B2B SaaS products differentiates this role from PR positions in consumer-facing industries
• This role offers the opportunity to work with a dynamic, fast-growing company and make a significant impact on its global expansion, unlike more established or larger organizations

ASSUMPTION: This role offers unique challenges and opportunities compared to traditional PR roles, with a focus on global reach, innovation, and driving business growth.

📝 Sample Projects

• Developing and executing a global PR campaign to launch a new B2B SaaS product, securing media placements in top-tier international publications
• Positioning a company founder as a thought leader in the performance marketing and SaaS space, securing speaking engagements at industry events and arranging interviews with relevant media outlets
• Managing a crisis communication situation for a B2B SaaS client, coordinating with international stakeholders and media outlets to minimize brand damage and maintain customer trust

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by a PR Specialist in the B2B SaaS industry, with a focus on global reach and impact.

❓ Key Questions to Ask During Interview

• Can you describe the company's global expansion plans and how this role fits into those strategies?
• How does Trackier support the professional development and growth of its employees, particularly in the marketing team?
• Can you provide examples of successful PR campaigns executed by Trackier, and how they have contributed to the company's growth?
• How does Trackier measure the success of its PR efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does it support remote employees?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, while also providing valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant PR experience, international exposure, and media relations skills
• Prepare examples of successful PR campaigns you've executed, focusing on global reach and impact
• Research Trackier's products, clients, and industry to demonstrate your understanding of the company and its market
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.