📌 Core Information
🔹 Job Title: PR Specialist
🔹 Company: QVC
🔹 Location: Chiswick, London, UK
🔹 Job Type: Hybrid (2 days on-site)
🔹 Category: Marketing & Communications
🔹 Date Posted: July 18, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing annual consumer PR and influencer programmes for Fashion, Accessories, and Jewellery categories
- Building and maintaining relationships with influencers, journalists, and external talent to maximize brand exposure
- Organizing and hosting launch events, media opportunities, and creative campaigns to drive brand awareness and customer engagement
- Collaborating with cross-functional teams and external suppliers to deliver integrated, on-brand campaigns
ASSUMPTION: This role requires a strategic thinker with strong project management abilities and experience in consumer PR, ideally within retail, fashion, or media.
📋 Key Responsibilities
✅ Deliver and manage annual consumer PR and influencer programmes, focusing on Fashion, Accessories, and Jewellery
✅ Build and nurture relationships with influencers, journalists, and external talent to maximize brand exposure
✅ Organize and host launch events, media opportunities, and creative campaigns to drive brand awareness and customer engagement
✅ Source and share compelling stories and statistics to raise QVC's profile in the media
✅ Oversee influencer partnerships, ensuring legal compliance and reporting on campaign performance
✅ Collaborate with teams and external suppliers to deliver integrated, on-brand campaigns
✅ Track, analyze, and report on PR activity, using insights to drive continuous improvement
ASSUMPTION: This role involves working at the heart of commercial moments, requiring adaptability and strong communication skills.
🎯 Required Qualifications
Education: A Levels minimum
Experience: Extensive experience in consumer PR, ideally within retail, fashion, or media
Required Skills:
- Proven track record in consumer PR
- Excellent project management skills
- Strong relationship-building abilities
- Creative thinking and strategic planning
- Excellent communication and interpersonal skills
- Familiarity with influencer marketing and campaign performance analysis
Preferred Skills:
- Experience working with external talent and media
- Knowledge of the retail industry and its trends
- Fluency in additional languages (beneficial but not required)
ASSUMPTION: Candidates with relevant experience in consumer PR and a passion for building brand reputation are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on experience and industry standards)
Benefits:
- Paid Time Off
- Employee Assistance Program
- Parental Leave
- Paid Volunteer Hours
- Company Discounts
Working Hours: Full-time (37.5 hours per week), with flexible working arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level PR role in the UK, considering the required experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail and live social shopping
Company Size: 10,001+ employees (global), 2317 employees (UK)
Founded: 1986 (US), 1993 (UK)
Company Description:
- QVC Group is a Fortune 500 company with six leading retail brands, including QVC and HSN
- The company offers a live social shopping experience through video-driven commerce on various screens
- QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide
Company Specialties:
- Retail
- ecommerce
- Broadcasting
- Multimedia
- Global and multiplatform retailing
Company Website: QVC Group
ASSUMPTION: QVC Group is a well-established company with a strong presence in the retail industry, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: Reports to the Senior External Relations Specialist
Work Arrangement: Hybrid (2 days on-site, 3 days remote)
Growth Opportunities:
- Potential career progression within the PR & Brand team or broader QVC Group
- Opportunities to work on diverse projects and collaborate with cross-functional teams
- Chance to develop skills in influencer marketing, event management, and strategic planning
ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential to progress within the PR & Brand team or the broader QVC Group organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): QVC - Chiswick Park, London
Geographic Context:
- Chiswick is a vibrant, multicultural neighborhood in West London, offering a mix of urban and suburban living
- Excellent transport links to central London and other major cities
- Close proximity to shops, restaurants, and leisure facilities
Work Schedule: Monday to Friday, with flexible working arrangements
ASSUMPTION: The Chiswick Park location offers a modern, collaborative work environment with easy access to public transportation and local amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final round interview with the Senior External Relations Specialist
Key Assessment Areas:
- Relevant experience in consumer PR
- Strategic thinking and creative problem-solving
- Relationship-building and communication skills
- Project management abilities
- Understanding of influencer marketing and campaign performance analysis
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of successful PR campaigns or projects you've worked on
- Research QVC Group and the PR & Brand team to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Consumer PR, Influencer Relations, Project Management, Creative Thinking, Relationship Building, Campaign Performance, Media Relations, Event Organization
ASSUMPTION: The application process for this role may involve multiple rounds of interviews, focusing on relevant experience, skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Social media platforms (e.g., Instagram, Twitter, Facebook)
- PR and media monitoring tools (e.g., Muck Rack, Agility PR Solutions)
ASSUMPTION: Familiarity with relevant PR tools and social media platforms is beneficial for this role, but not strictly required.
👔 Cultural Fit Considerations
Company Values:
- Drive Progress
- Act With Empathy
- Be Brave
- Embrace the Future
- Do What’s Right
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient
- Creative and innovative
- Results-driven and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with external partners and influencers?
- Do you have a proven track record of delivering successful PR campaigns?
ASSUMPTION: QVC Group values diversity, inclusion, and belonging, seeking candidates who align with their company principles and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with external partners and influencers, requiring strong communication and negotiation skills
- Adapting to a fast-paced, dynamic work environment
- Balancing on-site and remote work responsibilities
ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other PR Specialist roles, this position offers a unique focus on influencer marketing and event management within the retail industry
- QVC Group's global presence provides opportunities for international collaboration and exposure
- Career progression may involve moving into senior roles within the PR & Brand team or broader QVC Group organization
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities within the retail and live social shopping industries.
📝 Sample Projects
- Developing and executing a successful influencer marketing campaign to launch a new fashion collection
- Organizing and hosting a high-profile media event to showcase QVC's commitment to sustainability
- Managing a crisis communication situation, demonstrating strong strategic thinking and adaptability
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the PR Specialist in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams and departments within QVC Group?
- What opportunities are there for professional development and growth within the PR & Brand team or broader QVC Group organization?
- How does QVC Group support work-life balance for its employees?
- What is the company's approach to diversity, inclusion, and belonging, and how does this role contribute to those efforts?
ASSUMPTION: These questions help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of successful PR campaigns or projects you've worked on
- Research QVC Group and the PR & Brand team to demonstrate your enthusiasm and understanding of the role
- Follow up with the QVC Group Talent Acquisition team one week after submission, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
