PR Specialist (m/w/d) Berlin Office (40h)

📌 Core Information

🔹 Job Title: PR Specialist (m/w/d) Berlin Office (40h)

🔹 Company: Lush GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Public Relations

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 2-4 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing creative PR strategies to enhance brand perception in Germany
• Building and maintaining strong media relationships
• Coordinating projects independently, aligning with the company's ethical values and goals
• Maximizing the company's visibility through PR efforts

ASSUMPTION: This role requires a strategic thinker with strong communication skills and a solid understanding of the company's brand values related to sustainability and ethics.

📋 Key Responsibilities

✅ Developing and executing creative PR campaigns for product launches, events, and pop-up activations

✅ Organizing creative launch events for new products and planning nationwide store events

✅ Building and maintaining relationships with media contacts and expanding the company's network

✅ Maximizing the company's visibility through PR efforts and generating clippings that tell the company's story

✅ Creating monthly reports, analyzing campaign results, and pitching ideas to improve output

ASSUMPTION: The role may require occasional weekend work and being on-call for media inquiries.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, or a related field

Experience: 2-4 years of experience in public relations with proven success

Required Skills:

• Excellent written and verbal communication skills in German and English
• Strong creative thinking and organizational skills
• Proven event management experience, ideally in the retail or beauty industry
• Excellent networking skills and a solid understanding of the company's brand values

Preferred Skills:

• Experience working with a global brand
• Fluency in additional languages

ASSUMPTION: Candidates with relevant internship experience may also be considered.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on industry standards for a PR Specialist with 2-4 years of experience in Germany)

Benefits:

• Employee Assistance Program
• Employee discount of 50%
• 30 days of vacation + 1 day off on your birthday
• Up to 2 additional days off for volunteering
• Retirement plan contribution of 25%
• Sustainable mobility subsidy and Urban Sports Club membership

Working Hours: 40 hours per week, Monday to Friday, with flexibility for event requirements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Personal Care Product Manufacturing

Company Size: 201-500 employees

Founded: 1995 (in the UK, with the German office established later)

Company Description:

• Lush is a British company that manufactures and retails fresh, handmade cosmetics
• The company is known for its innovative products, such as bath bombs and solid shampoo
• Lush is committed to ethical and sustainable business practices, including being 100% vegetarian and 95% vegan

Company Specialties:

• Fresh, handmade cosmetics
• Ethical and sustainable business practices
• Creative marketing campaigns

Company Website: de.lush.com

ASSUMPTION: Lush's commitment to ethical and sustainable practices is a key aspect of its brand and should be considered when applying for this role.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: The PR Specialist reports directly to the Head of PR and works closely with the marketing and retail teams

Work Arrangement: On-site, with flexibility for remote work when needed

Growth Opportunities:

• Progression to a senior PR role within the company
• Expanding responsibilities and taking on more complex projects
• Opportunities to work on international campaigns and collaborate with global teams

ASSUMPTION: The company's commitment to employee development and growth may provide opportunities for career advancement.

🌍 Location & Work Environment

Office Type: Modern, creative office space in central Berlin

Office Location(s): Klosterstr. 64, 10179 Berlin

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• The office is located in the heart of the city, with easy access to public transportation
• The city offers a wide range of cultural, recreational, and culinary experiences

Work Schedule: Standard office hours, with flexibility for event requirements and occasional weekend work

ASSUMPTION: The office environment is dynamic and collaborative, with a strong emphasis on creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video interview with the HR department
• On-site interview with the Head of PR and other team members
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Communication skills and ability to develop creative PR strategies
• Event management experience and organizational skills
• Understanding of the company's brand values and commitment to sustainability
• Cultural fit and alignment with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your understanding of the company's brand and commitment to sustainability
• Provide examples of your previous PR campaigns and their outcomes
• Prepare questions to ask the interviewer about the company's culture and growth opportunities

ATS Keywords: Public Relations, Communication Skills, Creative Thinking, Event Management, Organizational Skills, Networking, Brand Understanding, Media Relations, PR Campaigns, Product Launches, Retail Events

ASSUMPTION: The application process may take several weeks, depending on the company's hiring timeline and the number of applicants.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• PR and media monitoring tools (e.g., Muck Rack, Agility PR Solutions)
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The company may provide training and support for using specific tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Fresh and innovative
• Ethical and sustainable
• Creative and collaborative

Work Style:

• Dynamic and fast-paced
• Creative and innovative
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you share Lush's commitment to ethical and sustainable business practices?
• Are you comfortable working in a dynamic, fast-paced environment?
• Do you thrive in collaborative, team-oriented settings?

ASSUMPTION: Candidates who align with Lush's values and work style are more likely to be successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working occasional weekends and being on-call for media inquiries
• Adapting to a fast-paced, dynamic work environment
• Developing creative PR strategies that align with the company's ethical and sustainable values

ASSUMPTION: The role may present challenges, but it also offers opportunities for growth and development.

📈 Similar Roles Comparison

• Compared to other PR Specialist roles, this position may offer more opportunities for creative input and independent project management
• Lush's commitment to ethical and sustainable practices sets it apart from other companies in the personal care industry
• This role may provide more opportunities for international collaboration and global exposure compared to similar roles in smaller organizations

ASSUMPTION: Candidates should research other PR Specialist roles and consider the unique aspects of this position at Lush.

📝 Sample Projects

• Developing and executing a PR campaign for the launch of a new product line
• Organizing and coordinating a nationwide retail event to celebrate the company's anniversary
• Building and maintaining relationships with key media contacts to secure coverage for the company's ethical and sustainable initiatives

ASSUMPTION: The specific projects assigned may vary depending on the company's current priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing and communications strategy?
• What are the biggest challenges facing the PR team currently, and how can this role help address them?
• How does Lush support employee growth and development in this role?
• What are the key priorities for this role in the first 90 days?
• How does Lush measure the success of its PR campaigns, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates the candidate's interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your previous PR campaigns and their outcomes
• Prepare questions to ask the interviewer about the company's culture and growth opportunities
• Follow up with the company one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.